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Predictions for Atlanta Radio in 2008

N

nativeatlanta

Guest
I lifted this topic from the Dallas/Ft.Worth board. Since 2008 is around the corner; what changes will occur in the coming year for the Atlanta Radio Market?

I will make two predictions; Frank Ski & Wanda will be no longer have the #1 rated morning show.
99X will change formats.
 
Star 94 will be unable to match the "star" quality of past years. WSB-AM will continue a gradual slide down the slippery slope that is AM. WGST will try again to figure out some way to rescue its morning show. One suggestion: turn off the transmitter. Dave will flip. The Bull will buck its audience.
 
May I add:

The Peach will return on a FM frequency with Steve & Vicki in the AM drive and beat B98 in mornings for years to come.
WGST will implode and be sold in block programming that no one will want to listen to.
Z93 will try a comback in Classic Rock, hiring McCoy one more time and fail miserably.
V103 will have at least one host arrested for something other than drugs, but drugs will be found.
Someone will try a new rock format combining classic with new rock and will do well once the PPM kicks in.
STAR 94 will be sold, but it will take way too long to get the deal done and most of the talent will find other jobs first, leaving a shell of the old station that will disappoint the new owners and create an on-going series of deep budget cuts until it is sold again.

One more thing: Floods in 2008 unlike Atlanta has seen in 100 years.
 
92.9: DAVE-FM will resurrect the old Z93 name, hire Steve McCoy for mornings, and flip to Hot AC. Neil Millman will program the new Z until he has a conflict with management when he insists on scheduling two Fergie tracks per hour, every hour.
94.1: Star 94's new morning show will improve the 18-34 numbers and the station will drift in a true CHR direction. However, they will blow off their older female listeners, who will find the morning show and new music mix too juvenile. Kelly & Alpha and Steve McCoy will benefit.
94.9: The Bull will rebound, not because of the music but due to a resurgent Atlanta Braves team, who will make the playoffs on the strength of the Smoltz/Hudson/Glavine trifecta.
95.5: The Beat will continue to "pitch up" by two percent. Their jocks will be allowed to say "dawg" only three times per airshift.
96.1: Project's new morning show will improve the numbers in AM drive, and the disappearance of 99X will help the rest of the day.
97.1: The River will still be new. The music will still be old. The billings will still be high.
98.5: B98.5 will mount a successful grass-roots campaign to reclaim its designation as the #1 station for listening at work. The victory will be celebrated by playing The Fray for 24 hours straight.
99.7: Q100 moves here. Shotgun Sean and Leslie Fram apply for Social Security.
100.5: Flips to all-news.
101.5: The guys will wear big hats and goatees. The girls will wear tight jeans and high heels. Kicks will continue to be the country market leader.
103.3: V103 will successfully thump another year.
105.3 and 105.7: For the third year in a row, I still will have no idea what the hell they're saying on there.
640/WGST: Will go dark when someone at Clear Channel realizes it's still on.
750/WSB: Chris Krok will get a syndication deal as Clark Howard resigns to run for mayor of Atlanta.
 
Umm..No Q100 will not flip, or move to 99.7. Are you serious.

This is the only thing I see in ATL radio for '08.


NOTHING......to be realistic.

except the arrival of the new star 94's morning show:)
 
For the second year in a row, Randall Broomquist will be named employee of the year at Cox.




(Stolen from an old thread, but I can't remember who posted it...sorry)
 
My predictions:

- Clear Channel either: a. flips 105.3 by summer, or b. puts 105.3 up for sale by summer.
- WSB stays an AC station, but starts dropping some of their older titles in an effort to gain some of Star's lost audience.
- Star 94's future stays in limbo until spring. Not sure how that one will turn out.
- CBS flips Dave FM to Hot AC. Soon.
 
From the whispers I am hearing;
790 may lose up to 3 day players that are currently on the roster.
The Stews won't be in the afternoon drive spot at 790 much longer and may take their act elsewhere or leave sports radio altogether.
790 makes a run at Buck and Kincade to get the top sports show to change stations.
 
Star will bring in their new mess. Continue to program their station as a HOT AC station and use their new, younger morning drive team to try and make their old listeners feel young....but fail.

Someone will buy the Lincoln Fin. Atlanta Cluster, and the star will burn out.

least thats what I hope.
 
atlsportsnut said:
From the whispers I am hearing;
790 may lose up to 3 day players that are currently on the roster.
The Stews won't be in the afternoon drive spot at 790 much longer and may take their act elsewhere or leave sports radio altogether.
790 makes a run at Buck and Kincade to get the top sports show to change stations.
Click to expand...

Certainly non competes would keep Buck and John off of 790 for six months to a year if they even wanted to make a switch... So what would the Zone do in the meanwhile? And they would probably have to carry Buck and John for the time they were not on the air while paying for whatever show was covering the slot. That's a lot of moving pieces and paychecks..

I certainly see them making changes and reducing costs. I am just not sure they go after Buck and Kincaid. That would mean Steak and Saltzman admitting defeat and I am not sure the egos would allow that.
 
They really need to drop Strak which of course won't happen. The bottom line with bell is very good.
 
WGKA skyrockets to number 1 with a 57 share, thanks to the addition of Sam Memmolo on Saturdays!! :D ;D :D ;D

Hey! It could happen! ;D

And Bloomquist ::) could finally admit that he had no idea what he's doing.
 
--92.9 flips to Mainstream AC as "Fresh 92.9" immediately prior to the start of the spring 2008 book. The station will get off to a slow start, but will see gradually rising ratings.

--94.9 will continue to get medicore ratings, outside of Braves baseball. They will stick with Country, though, thru 2008.

--Within several months after 92.9 flips, Cumulus will respond by taking 99X in more of an adult-oriented direction. The station will sound very similar to 94-9 The Sound in Cincinnati. It may undergo a name change, too.

--Star 94 and Q100 will both stay the course.

--Project 9-6-1 will hover around the low 3's in Ages 12+, and we will NOT see a return of the "96Rock" moniker in 2008. The music mix more or less will stay the same as it is now.

--96.7 will flip to Oldies

--WGST will stay News/Talk, but will see more schedule changes.

--The River's ratings will start to sputter.
 
Format changes for 99X and Z-93....

The River and B-98.5 become more boring

WGST 640 becomes time brokered

Star 94 has a major format tweek

and the FISH gets new owners and goes Spanish or Urban
 
Chris Dimino will use the words "actually" and "infamous" superfluously and/or improperly 3,456,312 times in his ongoing effort to sound marginally intelligent.
 
CHUTTON said:
Format changes for 99X and Z-93....

The River and B-98.5 become more boring

WGST 640 becomes time brokered

Star 94 has a major format tweek

and the FISH gets new owners and goes Spanish or Urban
Click to expand...

So you don't like River, B98 or the Fish. That's about all I can take from this post that has any grounding. Like 'em or not, the River and the Fish (ha, ironic connection) have almost always pulled strong numbers, IIRC.
 
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