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Predictions on if/when/how dance will return to PHX airwaves...
- Thread starter 2Son
- Start date
A
azenergyfan
Guest
Not sure how much "wiggle" room Movin has but I would like to see them go new dance at nights. Possibly one of the am stations could go dance, yeah I know its not ideal but something is better than nothing. I do think as I was driving around listening to the new beat, how sad radio in the valley is. Even though Energy hardly ever made the ratings the presence of them on the dial was firm. I give kudos to Sierrah for keeping with the format for so long.
D
DJLOS52
Guest
Hey i'am new to this...well i work in radio in the phoenix area and let me tell you i was in shock to hear that energy is gone although the station was not that big, i liked the format no other station was doing what they were doing i think that there will be something done by one of the station out there right now i like the friday dance night idea! we'll all just have to wait!
I have to admit, I was taken back by the switch to Classic Hip Hop. The station is some weird way reminds me of the OLD Power 92, without some of the earlier dance songs they played in the late 80's-early 90's. I wonder if the Beat plans to do any mix shows on the weekend. BTW, does anybody remember "Planet Dance" on Power 92 in the early 90's?
I often wondered why Rhythmic Oldies stations never branched out to do a more modern mix of dance on the weekends. I know quite a few people who like listening to Old School then and now, who also appreciate the newer dance stuff as well.
I'm still surprised some CHR/Top 40 stations STILL do not have any type of mixshow on the weekends. Then there are others that do, but insert some of the same regular versions of songs instead of the remixes (???). That kind of defeats the purpose of having a mixshow.
Also, any station that calls themselves Movin better have something to move to.
In any case, my hope was that if 92.7 was to stay Rhythmic, it would take on the form like that of the old B96 in Chicago from '89-the 90's when it leaned heavily on dance. We'll see how long Classic Hip Hop holds down the fort.
I often wondered why Rhythmic Oldies stations never branched out to do a more modern mix of dance on the weekends. I know quite a few people who like listening to Old School then and now, who also appreciate the newer dance stuff as well.
I'm still surprised some CHR/Top 40 stations STILL do not have any type of mixshow on the weekends. Then there are others that do, but insert some of the same regular versions of songs instead of the remixes (???). That kind of defeats the purpose of having a mixshow.
Also, any station that calls themselves Movin better have something to move to.
In any case, my hope was that if 92.7 was to stay Rhythmic, it would take on the form like that of the old B96 in Chicago from '89-the 90's when it leaned heavily on dance. We'll see how long Classic Hip Hop holds down the fort.
H
Hot96portland
Guest
I can tell you, MOViN has very little wiggle room. Alan keeps tight reigns on the brand, and almost a music adds, imaging, rotations have to meet his "idea" of what MOViN should sound like. I know in LA there was issues about taking that station more 70's, 80's based. Ideally, he wanted the stations centered in about 1996... Burn's does not want any MOViN station to be ever thought of as a "dance" station.
A
azenergyfan
Guest
Yes I agree but not all stations will be able to stay in the format.
Jamz-Power-Kiss-Beat-Latino Vibe
One has to fall or more have to fall, I understand competition but this is over saturation
Jamz-Power-Kiss-Beat-Latino Vibe
One has to fall or more have to fall, I understand competition but this is over saturation
D
DJLOS52
Guest
From what i keep hearing is that latino vibe will be gone pretty soon, but i have been hearing that since May '08, I have heard that they will be going extreme regional mexican a station based in LA KBQU i think thats right with there morning drive being don cheto, anywho i think jamz will be on life support for the next few months maybe til march and then it will die! why would they bring Super Snake dont get me wrong but they have the power to bring in someone with little more youth to get with the crowd they wanna get Super Snake would be good in the 92.7/99.3 The Beat.
M
maximumradio
Guest
I have been in the broadcasting business since 1965 and the format switch to "Clasic Hip Hop" makes me shake my head and wonder what they were thinking. What type of market research could have come up with this as the best possible choice or as a choice at all for a viable format. When Styles-a company with a lot of experience in African American formats attempted this in Los Angeles-a market with a lot more potential audience than Phoenix for this type of format-the format absolutely failed within months and they did it on both of their 93.5 signals so as to blanket the area as best as they could. Dance might have made it had they operated with high level promotions and an agressive sales department that went to businesses other than night spots and adult businesses. They did not know who their audience was and how diverse Dance listeners are and relied on the lowest level of potential advertisers rather than selling on the basis of audience diversity and high income and high disposible income...I could go on but won't because the next probem that they still have is the signal. The signal issues that haunted them are the same with The Beat. If, in fact, the new 101.1 technical facility is vastly better why not have waited and given the Dance format a final shot rather than get on the radio freeway to obscurity with a format that is from the "git go" not viable by audience interest, demographics or salability. Finally; How long will it be until Clear Channel sends a cease and desist to Sierra H telling them that use of the identifier "The Beat" is the property of Clear Channel along with such famous radio names as Wild and several more.
If I'm not mistaken this is the only old school hip-hop station in the US. Great post by maximumradio: Reading it, it almost makes you think this whole thing is a stunt, but sadly it's not. I ruled out the thought that it could possibly become old school hip hop because it had fallen flat in LA on KDAY.
At least they selected a format that, like Dance, no-one will encroach on.
The concern with a format like AAA would be that someone else could easily flip to it.
It would be great if someone picked up the dance format at night, or if some station that will be moving in to the market were to go with the format. Better yet, 97.5 drops the Movin' license and goes with a locally-programmed format that sounds something like KTU during the day and more like Energy AZ at night!!!
101.5 really needs to go back to the Zone, especially with the fact that the Edge is sounding very active rock in recent months and the fact that the people meter ratings system is smiling on alt. rock stations and frowning on rhythmics.
At least they selected a format that, like Dance, no-one will encroach on.
The concern with a format like AAA would be that someone else could easily flip to it.
It would be great if someone picked up the dance format at night, or if some station that will be moving in to the market were to go with the format. Better yet, 97.5 drops the Movin' license and goes with a locally-programmed format that sounds something like KTU during the day and more like Energy AZ at night!!!
101.5 really needs to go back to the Zone, especially with the fact that the Edge is sounding very active rock in recent months and the fact that the people meter ratings system is smiling on alt. rock stations and frowning on rhythmics.
radioguybroadcasting said:
Hmmm... the 25-40 demo
That's what kills me. Did Sierra H think they couldn't market to that same demo when they were playing dance? I'm 37, and I know many other people who grew up on dance and still enjoy it now (as well as a lot of younger people that are truly sick and tired of the Hip-Hop scene). How was that different from what they're trying to accomplish now? Energy's listeners weren't ALL circuit boys (who happen to have disposable income).
R
Radiojunkie05
Guest
I hope this is a very bad joke. The Beat will fail. Beau Duran and Mr. Mallace gotta be kiddin Power, owns hip-hop. Power's got it covered well, except for messing with their morning show, but thats a whole 'nother story...Power goes old school at lunch and on sundays thats all we need to remind us that cops are gansta killers and that women should be referred to as female dogs, promoting and suggesting kids to use and sell drugs. Thats all kids need now a lesson by dr dre, snoop, biggie, tupac on how to disrespect authority. A trip back to the horrible gangsta rap of the early 90s. Energy was ok for my lil niece and nephews to listen to because it carried no violence it was just great dance. I know Energy listeners are not the target it saddens me to see a great and distinctive format like KNRJ-Energy go and replaced with KRAP-The Beat, that should be its new call letters!
Sierra H. should have given Energy a chance on 99.3...<sigh>
Sierra H. should have given Energy a chance on 99.3...<sigh>
Radiojunkie05 said:
Putting Energy on 99.3.. OK, but where would the programming originate from if 101.1 changed formats and mega is on 104.3?
Maybe, at the very least, a HD-2 signal in Phx. will pick up Dance. That would be slightly better than nothing 
2Son...
Being that you're there in Phoenix, I could only recommend what I've been doing off and on over the past 15 years. Get a coalition going. Find out how many people in the area feel as you do with the loss of Energy. Get the clubs involved, know your market, do some market research to find out how dance is viable in Phoenix as well as (and this is important) why Energy failed. It's from that whereas you want to push forward to get things "corrected".
Seriously, you need a Phoenix Dance Music Coalition. I can help you get started if you want. It takes time, dedication, an unstoppable amount of energy, but something you can be proud of once Phoenix gets a new dance music outlet.
Heck, I've taken abuse all these years on these boards (expecting DToTheJ to arrive! ) but with Pulse here in NYC, things are only looking up! Good luck!
Being that you're there in Phoenix, I could only recommend what I've been doing off and on over the past 15 years. Get a coalition going. Find out how many people in the area feel as you do with the loss of Energy. Get the clubs involved, know your market, do some market research to find out how dance is viable in Phoenix as well as (and this is important) why Energy failed. It's from that whereas you want to push forward to get things "corrected".
Seriously, you need a Phoenix Dance Music Coalition. I can help you get started if you want. It takes time, dedication, an unstoppable amount of energy, but something you can be proud of once Phoenix gets a new dance music outlet.
Heck, I've taken abuse all these years on these boards (expecting DToTheJ to arrive!
) but with Pulse here in NYC, things are only looking up! Good luck!Tony Santiago said:2Son...
Being that you're there in Phoenix, I could only recommend what I've been doing off and on over the past 15 years. Get a coalition going. Find out how many people in the area feel as you do with the loss of Energy. Get the clubs involved, know your market, do some market research to find out how dance is viable in Phoenix as well as (and this is important) why Energy failed. It's from that whereas you want to push forward to get things "corrected".
Seriously, you need a Phoenix Dance Music Coalition. I can help you get started if you want. It takes time, dedication, an unstoppable amount of energy, but something you can be proud of once Phoenix gets a new dance music outlet.
Heck, I've taken abuse all these years on these boards (expecting DToTheJ to arrive!
Thanks Tony -
Actually, I live in Tucson (2son), but I've spent a lot of time in Phoenix over the last 16 years. I agree with much of what you are saying. I actually ran an online radio station for 2.5 years up until recently. Granted, it was only through Live365.com, and I didn't generate any revenue from it, but the sole purpose for doing it was because of my love for the music, and to give the artists some type of airplay or exposure that they deserve. It started out as a hobby and passion, and pretty much ended that way, but when I'm ready to get more serious with it, and invest more time and money into it, I'll start it up again.
2Son said:
2Son.....DUH, smack me! I figured you were Tucson but thought Phoenix! LOL
I did get your friend request on the MySpace
I have never done an online station though I am contemplating a podcast on the coalition site to break out new artists as well as give those that haven't had a break in a while a "comeback"...so I'm right with you on that! . The NYDMC is a passion thing (I'm not taking one cent for this) since I strongly believe in dance music. In itself things are growing here to the point that I am planning to hit my first Winter Music Conference this year....not solely because I want to but people are DEMANDING ME to!
And that's cool!Heck, I'm trying to push the concept all across America and it's not easy for me to do because I am in New York. Someone should try it there. For a station like Energy to last for 6 years is proof in itself that the format can work. Maybe it has to be done somewhat differently? Maybe a better signal? Who knows! I don't know the Phoenix market but I've heard many good things about Beau Duran so he must have done SOMETHING right.
You guys got my full support! Whatever I can do to help, feel free to contact me!
S
SniffMyYamBag
Guest
#1) Dance probably won't return, unless on an HD-2 Channel. The format is entertaining, but very limited appeal. There have been a small handful of stations that have tried it with a full market signal, but most, like Phoenix, are put on rim-shots for a reason. Limited audience, limited revenue.
#2) Movin' won't change. They have signal issues of their own, no reason to destroy the numbers they already have.
#3) Classic Hip Hop is a smart move, for a signal like this. It worked for ZZP, a few years back when they would be Classic Hip Hop Friday-Sunday during the summers.
#4) Hip Hop stations have been doing old-school lunch for years and the 25-54 audience knows the music, which is something that Energy struggled with. Energy required new music, this one doesn't. All the music now is instantly appealing and familiar. The key now is to keep the station fresh, without burning the music out.
#5) This station is a brilliant use of poor signals. It is a spoler format. It won't get as much TSL as they want, but it will become a pre-set, taking cume away from Jamz, Power and maybe Kiss. Not in large numbers, but just enough to be annoying.
#6) Lest we forget ladies and gents, this is a business and it requires money. Sending a sales staff out to sell this is a breeze. The the target advertiser, you say Classic Hip Hop and they know what you mean. They could say Grand Master Flash, EPMD or Jay-Z and the money man knows what you are talking about. Energy had to be explained. Selling a format to the audience is so much easier than to the advertsing client. If you say Dance, some advertisers might think, Janet Jackson, some may think Sly Stone, some may think, early Minstry, others may think Men without Hats. It isn't easy to explain and that is a major part of the puzzle to making it all work together.
#7) There have been a few Classic hip hop stations, Virginia Beach had one, K-Day was mentioned, to name 2. In both cases, they were limited signal stations. It wasn't until recently that K-Day got a new stronger signal. I am sure there have been others, but those 2 are the most memorable. Both stations were in the format for 4-5 years, so they had to be making money for a while to stay as that format. Even if they get 3 years out of it and make money, they are ahead. It is gets numbers, that's a bonus.
#8) maximumradio, fyi, KNRJ was using the positioner "The Beat of Arizona" for they lifespan, so they have the local servicemark. CC doesn't "own" the Beat trademark name. Not to mention, they aren't using it here, so they have no reason to C&D them.
Nice job Beau
#2) Movin' won't change. They have signal issues of their own, no reason to destroy the numbers they already have.
#3) Classic Hip Hop is a smart move, for a signal like this. It worked for ZZP, a few years back when they would be Classic Hip Hop Friday-Sunday during the summers.
#4) Hip Hop stations have been doing old-school lunch for years and the 25-54 audience knows the music, which is something that Energy struggled with. Energy required new music, this one doesn't. All the music now is instantly appealing and familiar. The key now is to keep the station fresh, without burning the music out.
#5) This station is a brilliant use of poor signals. It is a spoler format. It won't get as much TSL as they want, but it will become a pre-set, taking cume away from Jamz, Power and maybe Kiss. Not in large numbers, but just enough to be annoying.
#6) Lest we forget ladies and gents, this is a business and it requires money. Sending a sales staff out to sell this is a breeze. The the target advertiser, you say Classic Hip Hop and they know what you mean. They could say Grand Master Flash, EPMD or Jay-Z and the money man knows what you are talking about. Energy had to be explained. Selling a format to the audience is so much easier than to the advertsing client. If you say Dance, some advertisers might think, Janet Jackson, some may think Sly Stone, some may think, early Minstry, others may think Men without Hats. It isn't easy to explain and that is a major part of the puzzle to making it all work together.
#7) There have been a few Classic hip hop stations, Virginia Beach had one, K-Day was mentioned, to name 2. In both cases, they were limited signal stations. It wasn't until recently that K-Day got a new stronger signal. I am sure there have been others, but those 2 are the most memorable. Both stations were in the format for 4-5 years, so they had to be making money for a while to stay as that format. Even if they get 3 years out of it and make money, they are ahead. It is gets numbers, that's a bonus.
#8) maximumradio, fyi, KNRJ was using the positioner "The Beat of Arizona" for they lifespan, so they have the local servicemark. CC doesn't "own" the Beat trademark name. Not to mention, they aren't using it here, so they have no reason to C&D them.
Nice job Beau
M
maximumradio
Guest
FYI 1)- Clear Channel never called one of their Philadelphia stations "WILD" but they did issue the C&D to Beasley which is why WILD 96.5 is now WIRED 96.5. The use of the term without registration does not protect the user. A Service Mark is just that: a registered term of identification that a company uses to identify owned properties/businesses. Several years ago a Memphis station tried to use "Target" as their identifier. It did not take long for Target-the department store-to issue a C&D and not much longer for the attornies to advise their client radio station to change identifiers.
FYI 2) Were a Phoenix station to place Dance on an HD-2 program channel that HD-2 program channel could be rebroadcast on a translator. This is being done in several markets which is enabling some formats-call them niche-to be broadcast on translators. Has anyone checked to see-for example- if Clear Channel has a Dance format on any of their HD-2 channels anywhere? Remember-FM translators are not always owned by the station that they are translating which means that it might be possible to find a translator owner and "do a deal" to have an HD-2 feed rebroadcast on that translator.
FYI 2) Were a Phoenix station to place Dance on an HD-2 program channel that HD-2 program channel could be rebroadcast on a translator. This is being done in several markets which is enabling some formats-call them niche-to be broadcast on translators. Has anyone checked to see-for example- if Clear Channel has a Dance format on any of their HD-2 channels anywhere? Remember-FM translators are not always owned by the station that they are translating which means that it might be possible to find a translator owner and "do a deal" to have an HD-2 feed rebroadcast on that translator.
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