Despite my friends who predict the end of Internet radio, I’m pretty well convinced that it is here to stay, and will eventually be a force to be reckoned with. As I started writing this, I was sitting at Gate A-8 at the Seattle Airport. I was checking my email anyway, so I figured I might as well listen to my own radio station. It is easy, since we not only broadcast over the air, but we also stream on line. Sergio Mendez is playing at the moment. Because I already have wireless Internet access, and I was going on line anyway, a little music to drown out the loud people at the gate seems like an good idea. It’s a no extra cost option.
As it works out, some of those emails I was replying to were from listeners who are not only those in the USA, but overseas as well. I think that is miraculous, but not unexpected. Every day, a few people care enough to write and I make it a point to see that they get a reply.
Now some of you say the CRB and RIAA are out to kill Internet radio. Sound Exchange might be that stupid, but I don’t think so. Why would you shut down something that is generating income and has a potential to make a lot more? The new royalty rates will make Internet radio change. I’d bet on that. Some stations will have trouble making the leap to the next step. I regret that, but that’s the way most infant industries work out. That is not unique to broadcasting. How many of you have ever driven a Star, Little, Baker or Scripts-Booth? At one time those were popular cars. Even giants fall. In the land of autos, some notable examples are Packard, Studebaker, Nash and AMC. In broadcasting, even the mighty RCA is no longer with us.
Speaking for my own station, we’ve come to peace with Sound Exchange, at least for now. It is not the deal I’d like. It is not particularly convenient and I think it costs more than it should, but it is workable. We’ve figured out how to deal with it. I think others will too. That’s how things work…..
As it works out, some of those emails I was replying to were from listeners who are not only those in the USA, but overseas as well. I think that is miraculous, but not unexpected. Every day, a few people care enough to write and I make it a point to see that they get a reply.
Now some of you say the CRB and RIAA are out to kill Internet radio. Sound Exchange might be that stupid, but I don’t think so. Why would you shut down something that is generating income and has a potential to make a lot more? The new royalty rates will make Internet radio change. I’d bet on that. Some stations will have trouble making the leap to the next step. I regret that, but that’s the way most infant industries work out. That is not unique to broadcasting. How many of you have ever driven a Star, Little, Baker or Scripts-Booth? At one time those were popular cars. Even giants fall. In the land of autos, some notable examples are Packard, Studebaker, Nash and AMC. In broadcasting, even the mighty RCA is no longer with us.
Speaking for my own station, we’ve come to peace with Sound Exchange, at least for now. It is not the deal I’d like. It is not particularly convenient and I think it costs more than it should, but it is workable. We’ve figured out how to deal with it. I think others will too. That’s how things work…..