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charles123
Guest
How do guys feel about if "Pride Radio" works here?? KHKS can change their Top 40 format to their HD format like KZPS did.
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charles123
Guest
How about flipping Mix 102.9 to Pride Radio??
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rbrucecarter5
Guest
charles123 said:
ewwwww! I'm supposed to want to buy an HD radio for that???? No thanks! I'll take XM to go, please.
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charles123
Guest
The reason why I said Mix is because of Jenn Austin.
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rbrucecarter5
Guest
jeffdfw said:
Homosexual radio didn't last in Orlando, and the last time I checked Dallas is a heck of a lot more conservative than Orlando.
Oh, you are sorely mistaken my friend. Here is a link you need to read from the May 17, 2007 Wall Street Journal.
"Dallas, once a prime symbol of Reagan-era social conservatism, has become one of the most gay-friendly cities in the U.S."
http://blogs.wsj.com/informedreader/2007/05/17/dallas-where-jrs-is-now-a-gay-bar/
"Dallas, once a prime symbol of Reagan-era social conservatism, has become one of the most gay-friendly cities in the U.S."
http://blogs.wsj.com/informedreader/2007/05/17/dallas-where-jrs-is-now-a-gay-bar/
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stench
Guest
johnqdoe said:
Keep in mind that CC is really a bunch of slimy Used Car Dealers in disguise.
rbrucecarter5 said:
That's why Dallas county has an openly Lesbian sheriff, with an openly gay man making the runoff for the Dallas mayoral race.
Dallas isn't that conservative anymore -- and even if it was, we're talking about a business where most radio stations target a narrow slice of the market and certainly don't expect to appeal to a majority of the local audience. "Pride Radio" no more needs to appeal to the masses than does "The Word" or one of the multitude of Spanish stations.
That said, I fully expect "Pride Radio" to stay where it is -- on a digital subchannel. There probably is enough residual prejudice to ensure that the Power Ratio (ratio of revenue share to audience share) for a gay radio station isn't going to be that great. That, in turn, translates to the likelihood that moving "Pride Radio" to one of Clear Channel's analog FM stations would probably cause a revenue drop even if ratings went up. And, of course, a ratings increase is far from guaranteed, since musical taste in the gay community isn't monolithic.
rbrucecarter5 said:
First off, there's never been "homesexual radio" in Orlando or any market in this country. I doubt anyone would be starting one other than as a niche digital subchannel like KHKS is doing. Obviously, gays make up a pretty small segment of the general population. Common sense would suggest that not all gay people have the same musical tastes any more than straight people, so a station like this is only going to get a segment of an already small segment. In another thread, you bashed KZPS as unlistenable since it plays "hillbilly music" and want to hear KNIN Wichita Falls instead. KZPS plays classic rock and some Americana; KNIN is a hot AC with Kidd Kraddick in the morning targetting 25-54 women. Assuming you are straight, that's an unusual preference...i.e. shunning a station that targets a male audience and longing after a chick station that spins Kellie Clarkson (sp?) and Pink tunes all day long. So, not all straight people have the same taste; I would assume the same is true for gay people.
CC has put this in most markets for simple "sales and marketing 101"...marketing and sales data show that as a population, gays households tend to have higher disposable incomes (reflective of the fact that a high percentage of those households don't have kids). Most people who have large disposable incomes tend to be early adopters. If you are rolling out new something like HD radio that is only going to make its way to such folks (folks buying high end radios, high end cars with high end radios, or people who just want to get on the next big thing), you probably ought to target some of the programming at them. Also, this is bound to generate some news and buzz. Other HD2 formats aren't getting the same amount of attention...again, basic smart marketing of a new technology you are trying to get people to buy into.
On the other topic of Dallas being conservative...I'm not very hip to the gay world of Dallas, but I don't think Dallas is as conservative as people say it is with respect to this group. I was surprised last year over one weekend there was a gay pride parade of some sort several blocks away (I could see it out of the window in a high rise a few blocks away in uptown). Having not seen one of these before, I watched it for a few minutes. What was shocking (at least to me, anyways) is that there was tons of advertising/sponsorship from large, mainstream companies like American Airlines, various beer companies, some of the CBS radio stations (KJKK, etc.). I think I even saw a truck with the Dallas Cowboys (!) name on it. If these companies splashed their logos over this kind of event without fear of bad press, boycotts, etc., this city is nowhere as conservative as people say it is.
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rbrucecarter5
Guest
txchipk said:
I didn't mean to single out KZPS - I don't listen any station that programs country, period. It grates on my nerves. I'd rather listen to hours of Spanish or Hip-Hop, neither of which is particularly appealing. I mentioned KNIN and KTCU, which is definitely NOT a chick station. Of course I could have mentioned KOOI - which you probably would call another chick station. I would definitely prefer to still be able to hear KBUS, but IBOC makes a hatchet job of the frequency. Fortunately, I can null out KDMX IBOC jamming to hear KHXS, but not in the car. Those last two are not chick stations. But, I also enjoy WRR, I suppose that makes me a chick. And I must confess to knowing Miley Cyrus and Vanessa Hudgens - so of course I frequent Radio Disney for their music. So I guess that makes me a chick, too.
You are probably right about gay people not having homogeneous musical taste. When it comes to homosexuals, I am proudly **** agnostic. I'm not one, never had the slightest inclination that way, I definitely am completely heterosexual - women - ahhhh what can I say? Gotta love 'em and thank God for the gender difference! But then I am a prime example of heterosexual with diverse tastes - classical, rock, AC, but definitely no country. KZPS and other redneck stations can go silent for all I care, I don't listen. The Bone and KMAD are on my presets. KZPS is not. You know what? I don't know anything about gay folks, but I bet not many of them listen to country music, either. You pointed out, Dallas is not the conservative place it was, and country music isn't the "music of choice" for this area any more. So why do so many stations default to it? Going country - it just doesn't have the impact it once did. The area is over saturated with country. Blank frequencies on the band to me, along with Spanish. Problem is, they are also taking out adjacents. So there are big chunks of the band I never tune to. Uninspired grating country and jabbering Spanish I don't know. I'm not biligual. Turning on the radio is increasingly a waste of time - its hard to find a station playing something I like. Its as though the cable TV kept taking good channels off and substituting more and more informercial, religious, and other junk. How long before I'd defect to satellite? Same principle on radio. Take off the good, program the garbage, people will quit listening. Give people what they really want to hear, they will come back.
It isn't just Clear Channel that doesn't have a clue about how to attract an audience. The other big corporations are running radio into the ground. HD formats in Dallas are not interesting to me. Give me a whole lot of frequencies with a whole lot of formats. And that is sounding more like satellite for my next radio purchase, which is probably tomorrow by the way.
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MikeShannon914
Guest
I've read several discussions, mostly from a political standpoint, that Dallas "proper" is no longer very conservative. The "white flight" to the suburbs from the 1970s-on has left a core of strange bedfellows in the city itself. An 11/2003 article in the Dallas Morning News cited that 91% of students in Dallas schools are non-white, and, scanning the city itself by section, you have a large majority of blacks, Hispanics and other ethnic groups, a booming gay population, and other areas filled with either middle-to-poor class whites, some old white money, and some renaissance folks of all colors (with money) who are reclaiming Kessler Park, Uptown and on north to the Park Cities. Generally, the middle-upper, the upper and the wealthy classes are living mostly in the suburbs...THEREFORE...Dallas itself has leaned Democratic fairly heavily in the last few years. So the tired slogans about "embracing our diversity" actually ring true in many ways in the city itself. Of course, many of the groups I mentioned in Dallas are likely to be more activist-types, so their voices are being heard and represented. And as a disclaimer...this is completely MY personal view, and shouldn't be construed as being racial or stereotypical.
So what does this mean for radio? Stations usually go where the money is. It's easy to write off ethnic groups since the perception is that they don't pack much cash. Nearly all of the full-stick, most valuable stations go with the safest demo...conservatives, whites, Christians, and under 45 or so. Hispanics and blacks may have several stations of their own to choose from, but look how they're treated...nothing to appeal to upwardly-mobile people. The Spanish stations are either religious, or music-intensive for a younger or poorer audience. The black stations are full of hate-filled rap songs or they cater to poorer or uneducated segments. The numbers for The Oasis should have been a wake-up call to someone...it was middle-class BLACK listeners that showed up for remotes and events, BUT they were shunned by the programming department (except for Bret Michael, who was the only one who had a grasp on this.) The Oasis was about as generic a format as you could get, remniscent of the old middle-of-the-road stations...low on talk, heavy on 'chilling out' music. It cut across racial lines, and THAT should have been a major deciding factor before yanking the format...and less about an age range. Perhaps the sales dept there was never trained to exploit those unique virtues to potential advertisers.
So is it a stereotype exploited by radio programmers? That whites should only be catered to if they're affluent, and black and Hispanic listeners are only catered to if they're not affluent? I know plenty of non-whites who take offense to this arrangement. There ARE many who are indeed educated and successful, and they have no place to go on the dial that doesn't make them feel disenfranchised. And guess what, they have buying power all of their own.
So what does this mean for radio? Stations usually go where the money is. It's easy to write off ethnic groups since the perception is that they don't pack much cash. Nearly all of the full-stick, most valuable stations go with the safest demo...conservatives, whites, Christians, and under 45 or so. Hispanics and blacks may have several stations of their own to choose from, but look how they're treated...nothing to appeal to upwardly-mobile people. The Spanish stations are either religious, or music-intensive for a younger or poorer audience. The black stations are full of hate-filled rap songs or they cater to poorer or uneducated segments. The numbers for The Oasis should have been a wake-up call to someone...it was middle-class BLACK listeners that showed up for remotes and events, BUT they were shunned by the programming department (except for Bret Michael, who was the only one who had a grasp on this.) The Oasis was about as generic a format as you could get, remniscent of the old middle-of-the-road stations...low on talk, heavy on 'chilling out' music. It cut across racial lines, and THAT should have been a major deciding factor before yanking the format...and less about an age range. Perhaps the sales dept there was never trained to exploit those unique virtues to potential advertisers.
So is it a stereotype exploited by radio programmers? That whites should only be catered to if they're affluent, and black and Hispanic listeners are only catered to if they're not affluent? I know plenty of non-whites who take offense to this arrangement. There ARE many who are indeed educated and successful, and they have no place to go on the dial that doesn't make them feel disenfranchised. And guess what, they have buying power all of their own.
rbrucecarter5 said:
I don't like rap or Spanish-language radio as those drive me nuts. Even though I don't like it and there is a lot of it, I don't have an issue with some stations playing it since other people do like it.
I disagree with country being the default. There are only 3 FM country stations in the market -- 2 full-market signals in KSCS 96.3 and KPLX 99.5 and one rimshot in KTYS 96.7. I personally don't care for most of the music the three of them play. What KHYI 95.3 plays (and which only covers a quarter of the market anyway) is Americana. KZPS 92.5 is mostly classic rock (though with a southern emphasis) and some Americana. As a superset, you could say it is country, but in reality, it's like saying KLTY 94.9, KHVN 970, and KNIT 1480 are all the same format -- religious. Yeah, technically, they are all religious stations, but playlist wise, they have little in common with one playing contemporary AC Christian music, one playing black gospel, and one playing southern gospel.
What I don't like is the consolidation...having all these move-ins that come on, get bought to put in a group, and then are programmed to be so narrow so as to serve as flankers to other stations is creating pretty boring radio. KHKS 106.1 is dull...part of that has to do with it not being able to play crossover rock or hot AC-ish material other CHRs in other markets may play so as to not cannibalize clustermates KDGE and KDMX. The result...3 stations with narrower playlists than similarly formatted stations in some other markets.
Same thing with KTYS and KSCS...KTYS has a tight, bland pop-country playlist solely to serve as a flanker for KSCS. It is forever doomed to a 1 share. It seems like there would be a better return for ABC if you just tried to build the best KSCS possible and had KTYS running a different format altogether that had potential for a larger audience.
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rbrucecarter5
Guest
txchipk said:
I don't think there is any difference between Americana and country, sounds the same to me.
Yout got to be kidding! I get really strong country stations on 92.1, 92.5, 95.3, 96.3, 96.7, 99.5, and rim shots / weaker station on 93.1, 93.5, 93.9, 95.7, 99.9. Hook up an antenna and I get dozens more. AM is chock full of them. 680, 1190, dozens more on the top of the band. What a waste of spectrum!
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jeff715
Guest
Quote from above...
First off, there's never been "homesexual radio" in Orlando or any market in this country.
www.energy927fm.com Nuff said.
Sponsers this morning:
Wal*Mart (not that any self repecting **** would be caught dead in there) ;-)
Benadryl
Heineken
Burger King
Taco Bell
Proactiv
Six Flags
Red Bull
Nike
at&t
QueeerCity.com
Pretty impressive I'd say... ;D ;D ;D
First off, there's never been "homesexual radio" in Orlando or any market in this country.
www.energy927fm.com Nuff said.
Sponsers this morning:
Wal*Mart (not that any self repecting **** would be caught dead in there) ;-)
Benadryl
Heineken
Burger King
Taco Bell
Proactiv
Six Flags
Red Bull
Nike
at&t
QueeerCity.com
Pretty impressive I'd say... ;D ;D ;D
rbrucecarter5 said:
You have to be kidding...you define the Dallas/Fort Worth market as including San Antonio AMs and C2 and C3 FMs 150 miles away from Dallas?!? You ought to be able to get 10 oldies stations, 7 classic rock stations, and 15 ACs by that definition. I'm sure the folks working at KKAJ Ardmore, KOYN, KBUS, and KPLT-FM Paris, KBGO, KWTX-FM, and WACO-FM 99.9 Waco, among others, will be excited to learn today they work for stations in the #5 market in the country.
jeff715 said:
I heard KNGY about 2 years ago...it was a dance format. If dance radio = gay radio, then there are a number of dance stations around the country fitting that category. Most dance stations have women, Hispanic, and gay components to their audiences. I've never heard one target just gays and exclude other groups -- sort of like KZZA does by targeting only Hispanics (i.e. "where Latino lives"). KNGY certainly wasn't doing that when it came on -- it wasn't unlike other dance stations that have come and gone in this state (KKDL here, KNRJ Houston, the old KTFM San Antonio, etc). They had an openly gay morning co-host who apparently goes on about his life...but if that defines a gay-formatted station, then what is KLLI 105.3 here? Obviously, SFO has a much larger gay population that other places...KNGY is a class A that basically covers only the city as oppose to the market. It makes sense it would have a large gay audience...if it has moved to something beyond just playing dance to other gay programming, it would likely be a smart business move. The only other viable format for that limited signal would be some sort of ethnic programming aimed at the huge Asian population the signal also covers. No FM in that market targets that large group...
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jeff715
Guest
Check out this post on the SF board http://www.radio-info.com/smf/index.php/topic,72697.0.html
Now, if you will excuse me for a bit I am going to plug Energy 92.7 into my wireless outdoor speakers and float in the pool while bothering all of my suburban neighbors. ;D
Now, if you will excuse me for a bit I am going to plug Energy 92.7 into my wireless outdoor speakers and float in the pool while bothering all of my suburban neighbors. ;D
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