Isn't it just rounding? A 0.01 to 0.049 will round down to a 0.0, anything from 0.05 to 0.099 will round up to a 0.1.I've heard that, but there are times I've seen stations cume SOMETHING, but still post a 0.0. So.... maybe not?
Isn't it just rounding? A 0.01 to 0.049 will round down to a 0.0, anything from 0.05 to 0.099 will round up to a 0.1.I've heard that, but there are times I've seen stations cume SOMETHING, but still post a 0.0. So.... maybe not?
What was the cume and where are you getting that information because I think Frank Berry use to say before he passed we are supposed to reference ratings data if posting a claim of a stations performance.In the Nov. 25 ratings, Pride pn HD2 had a slightly higher cume than 50,000 watt WADO 1280 AM.
It remains off the air in New York.
If you get ratings data from RadioInsight (as we all should), the cume data for each listed station is included, it is a great source of information. Nielsen Audio RatingsWhat was the cume and where are you getting that information because I think Frank Berry use to say before he passed we are supposed to reference ratings data if posting a claim of a stations performance.
I thought this was pretty funny....from the Pride Radio website:
For those times you're pushing up against your cell phone data limit, but you still need to use Grindr or Scruff, you can listen to PRIDE Radio over the air for FREE in cities across the country on your HD Radio!