TheBigA said:
But that statement is still based on your personal taste, not any unbiased musicological basis. And it also comes from your own limited experience of music, not hearing music that isn't available via the mainstream.
I've tried to describe the breadth of my music listening experience but still you address my so-called "biases". Not true.
I don't know how to restate what I have already stated multiple times so you will "get it" so I quit.
TheBigA said:
And you missed my point, in that it's not because of the "quality" of those songs, but because they appeal to the target buyer. Look: I do this for a living. This is not a hobby to me.
People on this board claim those oldies would be unfamiliar to the younger set - hence they would not like them (if played on the radio). It follows therefore, if trying to attract the below-40 crowd, they would not attract the target demo either....but they continue to be used. There must be a reason. Perhaps it is because those oldies are generally "happy music" and attract rather than offend. That may be all you need to understand "quality".
Most of the songs in question are in the neighborhood of 40 years old, some a bit more. That would make the advertisers target demo at least 50 and probably older. I'm pretty sure vehicle ads directed at the minivan and econobox buyers would be directed at people younger than that (hence the toaster hamsters set to a hip-hop beat).
TheBigA said:
The audience for Sinatra and Como are 80 and above. They don't buy a lot of cars.
Swing and a miss. Sinatra and Como were both seen as "cool" characters. Whether you or I enjoyed their music is only part of the ad attraction. They would illustrate a persona that the advertiser wants to associate with the product. But maybe this was a bad example since both are gone. I'm sure you see my drift though. Next time I'll be sure to use the /sarcasm icon.