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production opinion

M

Mr-Radio

Guest
which skill is needed more in creating great production?

A) technical prowess

B) creativity


when i first started trying to bang out production i was obsessed with learning every in and out of every program i was using. now since i've mastered the technical end i've come to learn that coming up with a really creative idea is the hard part. but i do know some people that don't know the difference between a flanger and dithering that make things that get your attention because of the creative thought put into it.

any thoughts?

(or should i just start bashing some random station?)
 
When you are creative, you don't need to know how all the technical gadgets work because you find a way to make your spot work. Knowing may make it somewhat easier...but usually doesn't matter.

I once needed an effect that made it sound like a crab in a fish bowl was tapping on the glass to get someone's attention on the outside...I held the mic up to the computer monitor, tapped on the monitor a few times...then I added some reverb or echo (can't remember exactly what I did) to the sound file. There may have been an easier way, but it was more fun being creative.

So to answer your question, from my point of view...creativity. It also goes alot futher with clients to be able to come up with ideas. <P ID="signature">______________



</P>
 
creativity will definatly go farther then the tech aspect of it. when i was in school and barely knew how to edit, using SAW... still some of the most creative stuff ive done...

creativity is something you are born with, not something that you can learn.
 
> creativity will definatly go farther then the tech aspect of
> it. when i was in school and barely knew how to edit, using
> SAW... still some of the most creative stuff ive done...
>
> creativity is something you are born with, not something
> that you can learn.
>

I agree fully that creativity will make better projects than the technical stuff. If you keep using the technical aspects your projects will always sound the same.... when you use your creativity you can diversify your projects more.

JC<P ID="signature">______________
NYC & CT Radio Lover
"KTU needs to change to a current dance format"
<IMG SRC=http://www.staticfiends.com/images/beavis-butthead.jpg width=200 height=170></P>
 
> I agree fully that creativity will make better projects than
> the technical stuff. If you keep using the technical
> aspects your projects will always sound the same.... when
> you use your creativity you can diversify your projects
> more.

My periodic "computers & radio" rant & it applies to more than production. Talent is being replaced by computer-proficient people,which in this day & age is ironic since it's hard to find someone at an employable age who isn't computer proficient. I would love to be in a position to read resumes of radio people looking for work to see how much of them is taken up with what tools they've mastered vs what else they're good at.
 
> > I agree fully that creativity will make better projects
> than
> > the technical stuff. If you keep using the technical
> > aspects your projects will always sound the same.... when
> > you use your creativity you can diversify your projects
> > more.
>
> My periodic "computers & radio" rant & it applies to more
> than production. Talent is being replaced by
> computer-proficient people,which in this day & age is ironic
> since it's hard to find someone at an employable age who
> isn't computer proficient. I would love to be in a position
> to read resumes of radio people looking for work to see how
> much of them is taken up with what tools they've mastered vs
> what else they're good at.
>
I know a few kids in smaller markets who have no pipes, no one to show them how to use what God gave them, no production creativity to speak of....but they know computers, know Cool Edit or Saw and know how to voice track. Plus they're breathing, vertical and hungry. The smaller markers are flooded with these kids. How are they going to break away and develope???
 
> > I agree fully that creativity will make better projects
> than
> > the technical stuff. If you keep using the technical
> > aspects your projects will always sound the same.... when
> > you use your creativity you can diversify your projects
> > more.
>
> My periodic "computers & radio" rant & it applies to more
> than production. Talent is being replaced by
> computer-proficient people,which in this day & age is ironic
> since it's hard to find someone at an employable age who
> isn't computer proficient. I would love to be in a position
> to read resumes of radio people looking for work to see how
> much of them is taken up with what tools they've mastered vs
> what else they're good at.
>

On the other hand, I think creative people need to step up to the plate and learn the technical aspects as well. I think alot of so-called "creative" people try to rest on their laurels. Having the technical background is not a bad thing.
 
the best thing anyone can do is if you are filled with creativity, quickly become as technically savvy as you can and be one up on the competition. as for the kids in the small markets with no pipes or creativity but know computers, thats exactly where they are going to stay. small market.
 
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