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Programming Challenge

J

jdweaver

I hear a lot...and I mean a lot of opining about radio formats and the lousy decisions that get made in this market. So here's the challenge...suggest just one or two new formats that would work on HD.

This is just like FM in the late '60s. A complete band wide open to programming genius' ...and you get to be the genius. It's easy to complain...it's much tougher to commit and create.

So tell me what you'd do on HD and your justification. THis is your chance to get out of the box and be creative. Good hunting...
 
Hate to get anal on this...but it would depend on a bunch of things. When FM was launching it had the luxury of being a unique alternative. Today, HD is an alternative among a whole field of alternatives, so the first thing on my mind would be "why do we want these channels?" Given listenership not that high, I would start these days with the assumption that an HD format's role is primarily brand-building for the main channel. So, like many have been doing, I'd go with complementary music that offers a "taste" alternative to the main.

Examples ... if it were gold (as in JACK, KBSG) a rhythmic gold would be a good alternative. If oldies, I'd make the second channel deep library gold (pop-based); if JACK, probably deeper cuts 80+ would be more appropriate. If it's something like WARM, an older nostalgia (50's-70's MOR kind of thing) would be a good complement for #1, and a contemporary MOR (the Manilow re-sings of classic songs, etc.) would be a good complement. Country is kind of easy ... classic country would be a good choice for one ... maybe mimick the WARM strategy of older classics on #1, and more recent classics/unexposed cuts on #2.

I guess point is I wouldn't go "eclectic" and wouldn't waste a lot of $$ trying to make it a foreground station. But think it would be good to use same imaging as the primary station, etc. so it reinforces the concept of what the Arbitron-measured station is all about.

I guess I'd toss this one back atcha...and ask "if you were Mel and the satellites were about to merge, would you make any changes in the product?"
 
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