jandersonn said:
... I just don't understand the appeal of Riter. From my listening, he has the most obvious knowledge of sports which he tries to mask with his lame pop culture observations. The times I've heard him he really thinks he's a personality. In my opinion he's not.
He
is a personality. You may not
like his personality, but that doesn't mean he's not. I'm not fond of Bauerle. But there's no denying he's a personality. Personalities on talk radio are acquired tastes. Like liver and onions,
you may hate them, but other people find them to their liking. Riter is (1) on the radio, (2) gets paid to talk and express his own opinions and (3) you and I know his name. There probably are a dozen music jocks playing ten-in-a-row whose name you couldn't recall on a bet and whose act you wouldn't even bother to comment on.
Riter's a known entity within the WECK line-up, thanks mostly to his exposure on WGR. Not yet highly rated, but known. His pop culture observations and rambling musings probably are more suited to 18-34 Men than the 35+ geezers like me that post here, but it's what's needed if AM and WECK in particular are going to make a dent and an eventual impression on this market. Riter is more an Edge-type personality than a WBEN type personality.
Typically, radio stations that do talk formats, especially AM stations, have about two years to break through. If they don't get it done within two years, they're destined to be MYOL, brokered or just limp along as a local talk station that radio dorks like us listen to because it's not WBEN. From what I've read and observed locally and nationally, talk radio takes a lot of money to do properly. BTW, Look at WGR; the ratings prove that without the Sabres, they're a run-of-the-mill talk station that does sports. Same for WNSA, the "intelligent" sports talk station that had one good book, thanks mostly to the Sabres. Yeah, real "intelligent."
WECK has an overwhelming challenge going up against WBEN. The posters here
want WECK to succeed, mostly because Tom Schuh is a good man and there are good personalities on the radio station. And then, there are posters here (ahem) that just dislike WBEN. It's like computer geeks that like Macs and Linux because they dislike Bill Gates and MicroSoft. Truth is, this doesn't account for much in the face of competing with Entercom and the people who run WBEN. They don't screw around. They took out WHLD in about three weeks. What a mistake of a talk station that was. You think Entercom is ignoring WECK because it's a talk radio teapot? Not likely. There will be blood.
I don't hear the WECK morning show. Define it for me. Who's the target? What's the goal? What's the short term, day to day mission? What's the long term mission? In-format, it's up against WBFO, WNED, WBEN, WWKB, Channels 2, 4 and 7; CNN, CNBC, MSNBC.
Out-of-format, it's competing with 97 Rock, WYRK, Tom Joyner and WBLK, Star and even (shudder) The Lake. So they're doing talk segments with musical fair theatre. Nice. Local, yes. And it deserves praise because nobody else is doing it. Congratulations! Eight thespians and three posters here think it was boffo! What did Joe Bagadonuts in Depew think... oh yeah,
he was listening to Bauerle rant against Obama (again)... or maybe he was listening to the superb investigative piece on the S&L bailout on Morning Edition carried by WNED and WBFO... maybe he had Clay Moden on WYRK or Tom Joyner on WBLK.
What's the compelling reason for (lots of) listeners between 25 and 54 to change their listening habits and
listen to the WECK morning show? I'm not being nasty, I'm posing a realistic question that must be answered by any radio station, whether it's programing CHR, AOR or Classical, let alone news-talk.
Lefler? Talk about rough hewn. I don't see him cracking Bauerle's stranglehold on talk radio, let alone Stephanie Miller's limp grasp of talk radio. But maybe Leffler's doing the politics for 18-34 Men routine or trying to be the un-radio talk show host. Lefler could also be following the Rachel Madow template. Madow is superb, largely because she's well-read, a Rhodes scholar and a great listener. She's said she doesn't even own a TV so she's never known "how it's supposed to be done" on TV. I like Madow because she's smart. And she looks great. I'll leave
that line alone, given, well, you know. Not that there's anything
wrong with that.
jandersonn said:
I'm not sure these moves are worthy of immense praise because to my knowledge Riter is only delaying the network feed by three hours. How does this "expand" local content?
Here, I'll agree with you. I'm wondering where the "there" is.
jandersonn said:
I love the idea of 1230 but isn't Riter's type of sophomoric approach the very reason people are turned off by GR?
Nah, people turn off WGR because they get tired of Schopp's Mr. Know-It-All act and the affable Bulldog's guy-at-the-end-of-the-bar act, groping to string four consecutive words together to make a coherent thought, let alone sentence. Actually, WGR is listened to because of the Sabres and that's a fact born out by off-hockey season ratings. Still, there's something to be said for guys on a 5kW radio station on 550, even if the personalities on the station aren't to my/our liking. As I said, like 'em or not, you can't deny that they're personalities.
Personally, I hope WECK's changes make a positive impact. I'm not expecting much, but it would be a pleasant surprise to see them blossom and take some of the wind out of WBEN's sail. Time will tell, but as I said, the clock's running.