People that live in markets which used to have an analog channel 6 are complaining about the loss of 87.7 FM. If the channel 6's simulcasted just their newscasts on an HD2, some of those people would buy HD radios. The general public thought that channel 6 used to run a radio station on 87.7 as a public service, and they think it's the TV station's fault for turning off 87.7. Simulcasting TV audio on HD radio would allow other TV channels to have a radio presence, not just channel 6. People are saying that they would subscribe to Sirius XM if channel 6 broadcasted there, so therefore those people would also be willing to buy an HD radio.