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Progressive Ratings Today in Seattle: KIRO vs. Hartmann/Schultz on 1090

T

Tom_

Guest
Seattle ratings out today.

The question in market #14 for those of us following progressive talk will be the performance of "Seattle's Progressive Talk AM 1090" (KPTK-AM) versus "Newsradio 710 KIRO" for 25-54 10a-3p.

Currently, 1090 offers Hartmann 9a-NOON, and Ed Schultz NOON-3p.

KIRO continues to offer various substitute hosts 9-NOON, with conservative Dori Monson NOON-3p. Dori and the current substitute host (John Proccacino) cover lifestyle talk topics in addition to politics. Listeners who want all politics change the dial.

Due to the loss of KIRO veteran personality Dave Ross from 9-NOON (now afternnons 3p-6p), and one substitute after another mornings, the test will be to see if Hartmann/Schultz/1090 WIN in the 25-54 ratings over KIRO (and also the Rush affiliate KTTH-AM, and FOX/Hannity affiliate KVI-AM).

Hartmann replaced Al Franken on 1090 in September, at the same time when Stephanie Miller replaced Morning Sedition.

Overall, it seems that KIRO-AM has changed its approach to talk in emphasizing more lifestyle talk in several dayparts, including 10a-3p.

KPTK-AM 1090 has seen increased ratings 12+ consistently since the format changed from "classic country" (KYCW-AM) in Nov 2004. The station is one of those rare Progressive Talk / Air America stations with 50,000 watts, both day and night.

If 1090 wins 10a-3p, it will be a major victory for progressive talk, and numbers could be used to increase the credibility of progressive talk in general. On the other hand, the reason 1090 might beat KIRO (and perhaps KTTH and KVI) would be in part from poor programming decisions at the other talk stations.











<P ID="signature">______________
RF90</P>
 
A defeat for Franken

KIRO's shift away from political talk to more lifestyle talk is part of a general trend. Without permanent talent in place it's too soon to see how this is going.

More significant is the uptick for PT without AAR "network" programming mornings and middays. With these results from Seattle, it will be interesting to see if other markets dump or bump Franken for Hatmann. AAR's signing of Hartmann may save the company's sorry butt (put another way, the tail may rescue the dog).

You heard it here first: AAR's political backers will hold on until after the mid-term elections. They will claim victory and then sell and fold (most likely to Jones or Premiere). Meantime, after the fall books are out look for more stations to dump Jerry in favor of Steph (and Al in favor of Thom).

Incompetency at AAR continues: They have finally decided, with a transit strike going on, that WLIB should remember it is a New York station and pay attention to its market. So Mark Reilly devotes most of his show to the transit strike. Unfortunately, AAR is feeding this program to the rest of the country since idiots like Reilly, Manzo (PD) and Goldberg (CEO) have not figured out the difference between local and national programming yet.

A Radio Darwin Award should be established for AAR.

PS: There should be an opportunity here for Bill Press but his show is still not ready for primte time. Mostly he rants to his co-host (a couple of old liberals sitting around talking). Bill, check your ego Hire a producer. Don't make the show about you. Get some guests. Get some bits. Take some calls. Listen to Hartmann's Portland show and get an idea how to do PT in morning drive. Your act gets tired in a hurry.
 
Franken In Afternoon Drive

More wishful thinking by mwebster. KPTK didn't "dump" Franken. It moved him to PM drive! And I remember similar predictions by the Air America bashers that AAR would fold after the 2004 elections. Dream on.

> With these results from
> Seattle, it will be interesting to see if other markets dump
> or bump Franken for Hatmann. AAR's signing of Hartmann may
> save the company's sorry butt (put another way, the tail may
> rescue the dog).
>
> You heard it here first: AAR's political backers will hold
> on until after the mid-term elections. They will claim
> victory and then sell and fold (most likely to Jones or
> Premiere). Meantime, after the fall books are out look for
> more stations to dump Jerry in favor of Steph (and Al in
> favor of Thom).<P ID="edit"><FONT class="small">Edited by Scribbler on 12/23/05 02:19 AM.</FONT></P>
 
Re: A defeat for Franken

> KIRO's shift away from political talk to more lifestyle talk
> is part of a general trend. Without permanent talent in
> place it's too soon to see how this is going.

This is a one man parade. You keep claiming that political talk is on the way out but I still don't see any evidence of it from you. Lifestyle talk also includes hosts like Dr. Laura and she's hardly got affiliates on fire these days.

> More significant is the uptick for PT without AAR "network"
> programming mornings and middays. With these results from
> Seattle, it will be interesting to see if other markets dump
> or bump Franken for Hatmann. AAR's signing of Hartmann may
> save the company's sorry butt (put another way, the tail may
> rescue the dog).

I've listened to Hartmann as a sub host on various AAR shows and although the guy is nice and I agree with him, he's also bland and doesn't stand out in any way from any generic talk show host. He seriously needs something to spice it up and make him stand out further. Until then, this "Hartmann saving AAR's butt" claim is total wishful thinking.

> You heard it here first: AAR's political backers will hold
> on until after the mid-term elections. They will claim
> victory and then sell and fold (most likely to Jones or
> Premiere). Meantime, after the fall books are out look for
> more stations to dump Jerry in favor of Steph (and Al in
> favor of Thom).

We know this is nonsense because contracts for most of the talent are guaranteed through 2007 for most of their hosts, Randi Rhodes had already spoken about the guaranteed commitment to AAR from the current board and financial backers through at least 12/07 and there hasn't been word one of interest by either company in AAR.

I do believe Stephanie Miller -will- find her way on more and more AAR stations in more urban/blue state markets replacing Springer just because her show is a far better and more entertaining program for those who are already committed to the cause. Springer is AAR's Alan Colmes - the hand wringing and far more tolerant/patient attitude towards hostile calls almost makes him good enough to land on Fox News Radio-favoring affiliates along with Colmes.

I need to see some evidence that Hartmann is even a threat to Al Franken. I don't see any trend away from Al's show, especially after his increased prominence and bragging rights for an hour on AFRTS and his "star power" for AAR.

> Incompetency at AAR continues: They have finally decided,
> with a transit strike going on, that WLIB should remember it
> is a New York station and pay attention to its market. So
> Mark Reilly devotes most of his show to the transit strike.
> Unfortunately, AAR is feeding this program to the rest of
> the country since idiots like Reilly, Manzo (PD) and
> Goldberg (CEO) have not figured out the difference between
> local and national programming yet.

With this thinking, no news channel would be discussing the NY transit strike yet I've been watching CNN, MSNBC, and Fox devote loads of airtime to it, right down to people assuming viewers know the "four to a car" rule that isn't even being explained to the rest of the country anymore.

People like to eavesdrop on local media coverage of major national stories. This one is likely not going to run for more than a few days anyway, so ultimately it's not going to matter much.
 
Re: A defeat for Franken

> KIRO's shift away from political talk to more lifestyle talk
> is part of a general trend. Without permanent talent in
> place it's too soon to see how this is going.
>

a trend where?? not seeing it anywhere else.

> More significant is the uptick for PT without AAR "network"
> programming mornings and middays. With these results from
> Seattle, it will be interesting to see if other markets dump
> or bump Franken for Hatmann. AAR's signing of Hartmann may
> save the company's sorry butt (put another way, the tail may
> rescue the dog).
>
> You heard it here first: AAR's political backers will hold
> on until after the mid-term elections. They will claim
> victory and then sell and fold (most likely to Jones or
> Premiere). Meantime, after the fall books are out look for
> more stations to dump Jerry in favor of Steph (and Al in
> favor of Thom).
>
> Incompetency at AAR continues: They have finally decided,
> with a transit strike going on, that WLIB should remember it
> is a New York station and pay attention to its market. So
> Mark Reilly devotes most of his show to the transit strike.
> Unfortunately, AAR is feeding this program to the rest of
> the country since idiots like Reilly, Manzo (PD) and
> Goldberg (CEO) have not figured out the difference between
> local and national programming yet.
>
> A Radio Darwin Award should be established for AAR.
>
> PS: There should be an opportunity here for Bill Press but
> his show is still not ready for primte time. Mostly he
> rants to his co-host (a couple of old liberals sitting
> around talking). Bill, check your ego Hire a producer.
> Don't make the show about you. Get some guests. Get some
> bits. Take some calls. Listen to Hartmann's Portland show
> and get an idea how to do PT in morning drive. Your act
> gets tired in a hurry.
>
 
Re: KIRO hosts play musical chairs

> > KIRO's shift away from political talk to more lifestyle
> talk
> > is part of a general trend. Without permanent talent in
> > place it's too soon to see how this is going.

After Ross moved to afternoons and Fred Ebert went back east, KIRO has featured a variety of hosts 9am-NOON and 6pm-9pm (10pm), e.g. Bill Press, Carl Jeffers, Charlie Jaco, Allan Prell, "NY Vinnie," Tony Ventrella, Frank Shiers, Don O'Neil, John Proccacino, etc.

Playing "musical chairs" every few weeks or every few months with hosts not previously tested in the market doesn't build ratings, especially with frequent lifestyle talk topics. I think that's why KPTK now has a chance to beat KIRO 10a-3p 25-54.<P ID="signature">______________
RF90</P>
 
Re: Franken DELAYED

Maybe your problem is a reading disability. I didn't say "dump." I said "bump." Franken is not cleared live. Hartmann is.

And I did predict AAR would "fold." I predicted it would be "sold" - most likely and hopefully to a real radio program producer and distributor like Jones, Premiere or WW1 that knows what it's doing.

But by your own logic, maybe this whole thread should be on the Seattle board any way.

> More wishful thinking by mwebster. KPTK didn't "dump"
> Franken. It moved him to PM drive! And I remember similar
> predictions by the Air America bashers that AAR would fold
> after the 2004 elections. Dream on.
>
 
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