Will AAR/Schultz make it in Ithaca...they were demoded in Santa Fe...perhaps similar markets demographically???
(Disclaimer: I will leave this to folks who know more about the demographics of the liberal small towns of Ithaca and Santa Fe.)
Air America was demoded in Santa Fe by AGM as it went from a 5kW class B at 1260 to a 1kW local at 1400. It seems that both markets are very liberal, upper middle class, highly educated (there are, I think, at least two very prestigious colleges in Ithaca, NY).
It would be my guess that for Ithacans(again, I really don't know) that Schultz certainly is too close to the center and the various comedians much too comical for the sophisticated Ithaca audience. Malloy and Flanders would probably be the only host that would be respected, especially considering Malloy's ultraliberal positions on the war and social issues. Air America doesn't work with idealistic anti-war liberals who eventually find out that Malloy seems to be about the only host on that network calling for immediate withdrawal from Iraq.
Anyway...others have commented on that you can't have one liberal network with the SAME schedule of hosts succeed in all markets with a cookie cutter 24/7 format. Each market should choose hosts applicable to the local demographic.
And I see from Radio-Locator and station web sites that nobody in Ithaca carries Rush,Savage,Hannity,O'Reilly,etc. locally. Furthermore, NONE of the big talkers with conservatives from larger cities and signals in New York show up in the 12+ ratings at radio and records. What large conservative signals make it here, or or are we looking at bad ground conductivity...the Finger Lakes of NY, I think, were glacially carved...But nevertheless, an arbitron market just shy of 100,000 and nobody has Rush? That could mean something...
Again I'll leave it to those who know more about demographics and geology in Ithaca and Santa Fe than I do. I do not want to stereotype. My only points: Define your target demographic, and tailor your programming appropriately. Air America's carbon copy lineup will not generate the same ratings everywhere and that is why it is in their best interests to abandon syndicating the entire package including their Franken requirement.
If my assumptions about the market are correct and I was the program director of AM 1470, I would pick and choose and syndicate liberal hosts that appeal to middle to upper class highly educated listeners:
Weekdays:
Thom Hartmann
Mike Malloy
Mark Levine who is now in ntl syndication (that's the LIBERAL Mark Levine, not the guy in NY)
Diane Rehm
Meria Heller
Democracy Now and other Pacifica programming
Jeff Rense and Doug Basham overnights, both very strongly anti-war
Weekends:
Laura Flanders
Robert F. Kennedey Jr.
Whitley Streiber
Bob Brinker, with his new show format that includes author interviews who are very critical of the President and Republicans...
etc.
Any thoughts?
<P ID="edit"><FONT class="small">Edited by this Tom: on 06/12/05 07:22 AM.</FONT></P>