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Progressive Talk to Jax

KJCB said:
My point was not that Salem will be an influential programming presence, but that their business model of buying stations to program with, more or less, exclusively their own content (where they also make money), that runs on the cheap, and that they can streamline staff with, is the future. When you think about the dozens of formats CC employs, they HAVE to have as many stations as they do. Imagine if you could have one national PD for 50 talk stations because they all ran the exact same lineup. Just hookup a satellite feed and some phone lines for sales and you've got your studio. I suspect we'll see more non-mainstream networks buying marginal or bad AMs in different markets as AM slides further into disarray. An example of how this is already happening is Business Talk Radio and Lifestyle Talk Radio networks.
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Other all-of-a-kind AM networks (such as Relevant Radio) are having all kinds of problems. Business Talk Radio -- aren't they mostly brokered these days? I don't think the Salem model is working -- otherwise why would they have trashed their Miami secular talker and dumped their Jax properties -- which brings us back full circle to the original topic.
 
I had heard that Salem wasn't doing that well and they were going to unload some stations. Could be wrong about that. KNUS here comes in behind us in most books and the automation is sloppy with spots crashing into promos over the network. Kind of funny to listen to and sad at times.
 
Relevant Radio may be a decent example, but it's hard to make an exact comparison when most religious radio is listener subsidized. Trying to make it into a for-profit format seems difficult.

Business Talk Radio is largely brokered (the hosts pay for network time), but that doesn't change anything. They've bought a bunch of stations across the country. On a much smaller scale, networks like Accent Radio Network have bought or leased a couple tiny stations for their network, although I don't think they have the same expansion plans as BTR/LTRN.

As for Salem, they needed a Christian station in Miami. Religious teaching/preaching does better and is an instant money maker vs. NT which takes time to build. Plus, Miami is a horrible market for English-language NT; if Salem had a Spanish-language NT, they might do OK. I'm sure if they could get their hands on another AM at a decent price, NT would be what they'd put on... although they'd probably broker the entire weekend and some time during the week, since there really isn't an English-language brokered station in town since WAXY flipped to sports. As to Jacksonville, I can't comment, other than that a lot of big operators are dumping lower-medium market properties. Jacksonville is right around the 50th biggest market, doesn't have any good AM sticks, save 690, and doesn't offer any economy of scale opportunities like stations in Riverside, CA or Sacramento (for example) do.
 
Can't help but notice that WZNZ's premiere has gotten no attention from the Jax paper or TV. Either they're all in the tank for conservatives or really lazy reporters.
 
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