Promos for FM News 101.9

[radioguy39nj]

Saw the first TV commericials for FM News 101.9 early this morning. The spots claim 101.9 can give you the world in 10 minutes as opposed to 22 minutes, a jab at WINS.

Many NY area listeners might not know WEMP exists. Now they will. It remains to be seen if the ad campaign brings in new listeners. FM News 101.9 faces a long uphill climb against the long-established WINS and WCBS.

 

[recto101]

But WCBS and wins can just cross promote their stations via WCBS2 like how KCBS 106.9 is cross promoted on KBCW and KPIX 5 in San Francisco.

 

[DToTheJ]

The ultimate irony would be seeing a 101.9 FM News commercial on WCBS-TV or soon-to-be-co-owned WLNY - sister stations of Merlin's all-news competition. Money talks... :

...The spots claim 101.9 can give you the world in 10 minutes as opposed to 22 minutes, a jab at WINS...

The main premise in the spots is that they can do so without any commercials. Makes me wonder if the 10-minute period that follows is 60% spots or more...

 

[wadio]

Stay tuned for more commercials on WEMP when they need to start running the bartered spots in exchange for the TV ads that are running now!

 

[recto101]

The ultimate irony would be seeing a 101.9 FM News commercial on WCBS-TV or soon-to-be-co-owned WLNY - sister stations of Merlin's all-news competition. Money talks... :

...The spots claim 101.9 can give you the world in 10 minutes as opposed to 22 minutes, a jab at WINS...

The main premise in the spots is that they can do so without any commercials. Makes me wonder if the 10-minute period that follows is 60% spots or more...

I'm not surprised by that because I've seen KCBS promos air on KGO ABC7 right when KCBS got the 106.9 frequency. But Look KGO-AM 810 still cross promote on KGO Channel 7 even though they have different owners now.

 

[Bugsy]

Saw the first TV commericials for FM News 101.9 early this morning. The spots claim 101.9 can give you the world in 10 minutes as opposed to 22 minutes, a jab at WINS.

Many NY area listeners might not know WEMP exists. Now they will. It remains to be seen if the ad campaign brings in new listeners. FM News 101.9 faces a long uphill climb against the long-established WINS and WCBS.

First rule of marketing is NEVER promote a bad product!!

 

[kevinsealy]

I believe WEMP (FM News 101.9) is going to see a boost in the next ratings book, mainly due to sampling this new station. But what happens five months from now is anyone's guess.



Thanks,
Kevin L. Sealy

 

[recto101]

Saw the first TV commericials for FM News 101.9 early this morning. The spots claim 101.9 can give you the world in 10 minutes as opposed to 22 minutes, a jab at WINS.

Many NY area listeners might not know WEMP exists. Now they will. It remains to be seen if the ad campaign brings in new listeners. FM News 101.9 faces a long uphill climb against the long-established WINS and WCBS.

I just listened to KGO-AM 810 and they have the same slogan too!. We give you non-stop news about the bay in 10 Minutes just now!

 

[wffm78]

Wow! They're actually promoting the station? Who knows, maybe someone new will tune it in. But, I still think there's no demand for another all news station in NYC...

If you look at the 6+ numbers, WXPK, with 1/2 the signal coverage, and WEMP's old format...ties them in the ratings (December 2011). They had to DO something...other than fire Walt Sabo.

 

[recto101]

Wow! They're actually promoting the station? Who knows, maybe someone new will tune it in. But, I still think there's no demand for another all news station in NYC...

If you look at the 6+ numbers, WXPK, with 1/2 the signal coverage, and WEMP's old format...ties them in the ratings (December 2011). They had to DO something...other than fire Walt Sabo.

At some point WCBS and WINS must move to FM once WEMP pose as a threat to them.

 

[Rusty Muck]

At some point WCBS and WINS must move to FM once WEMP pose as a threat to them.

Expecting WEMP to become a "threat" to WCBS or WINS requires a massive leap of faith which even I refuse to partake in.

Hell, that "some point" could be 2050.

The real question will be, how long will it take before the investors in Merlin panic and pull out? What with all the money that's being thrown into the proverbial incinerator with WEMP, WIQI and WKDN...

 

[Rusty Muck]

Many NY area listeners might not know WEMP exists. Now they will. It remains to be seen if the ad campaign brings in new listeners.

Still a crapshoot. Unless WEMP utilities a multi-media marketing campaign (billboards, newspaper, TV, online and social media), just airing a handful of TV spots won't cut it.

And given WEMP's abysmal start, it's now-or-never for them.

 

[recto101]

At some point WCBS and WINS must move to FM once WEMP pose as a threat to them.

Expecting WEMP to become a "threat" to WCBS or WINS requires a massive leap of faith which even I refuse to partake in.

Hell, that "some point" could be 2050.

The real question will be, how long will it take before the investors in Merlin panic and pull out? What with all the money that's being thrown into the proverbial incinerator with WEMP, WIQI and WKDN...

Look at KCBS 740/106.9 why do you think they always cross promote on KPIX 5 and KBCW 44
or KQED 88.5 FM always cross promote on Channel 9 in SFO its because they want to hang on the top 3 ratings spots in SFO. They know that KGO-AM does have the potential to unseat them from the top 3 ratings spots. I say WCBS and WINS should not dismiss WEMP. CBS should wait until one of their FM properties flop.

 

[Jersey Maiden]

At some point WCBS and WINS must move to FM once WEMP pose as a threat to them.

Expecting WEMP to become a "threat" to WCBS or WINS requires a massive leap of faith which even I refuse to partake in.

Hell, that "some point" could be 2050.

The real question will be, how long will it take before the investors in Merlin panic and pull out? What with all the money that's being thrown into the proverbial incinerator with WEMP, WIQI and WKDN...

Look at KCBS 740/106.9 why do you think they always cross promote on KPIX 5 and KBCW 44
or KQED 88.5 FM always cross promote on Channel 9 in SFO its because they want to hang on the top 3 ratings spots in SFO. They know that KGO-AM does have the potential to unseat them from the top 3 ratings spots. I say WCBS and WINS should not dismiss WEMP. CBS should wait until one of their FM properties flop.

Have you even looked at this month's ratings? WCBS is the #2 station in the market and WWFS is #6. 92.3 has a 2.9, while not great by CHR standards, is nowhere near flopping and is miles better than when it was Krock. They finally found something that worked for this frequency so why fix it? CBS would be stupid to blow any one of these up for news. If they really want to cross-promote, the most I can ever see them doing is what Greater Media does with WDHA (an active rock station). During the morning show, they'd have a news brief by a reporter from its sister talk station WCTC (although to be fair, they don't mention the station by name).

 

[Rusty Muck]

Look at KCBS 740/106.9 why do you think they always cross promote on KPIX 5 and KBCW 44 or KQED 88.5 FM always cross promote on Channel 9 in SFO its because they want to hang on the top 3 ratings spots in SFO. They know that KGO-AM does have the potential to unseat them from the top 3 ratings spots.

That's laughable. KGO now poses little threat to either KCBS or KQED, especially after Cumulus fired several long-standing KGO talk hosts because of $$$$$ issues. That destroyed audience goodwill like none other. A pseudo-all-news KGO, like all other Cumulus stations, will be run on the cheap. And KCBS listeners will notice the obvious difference.

The real primary reason for KCBS A/F cross-promoting on KPIX/KBCW is because they are sister stations. It's called corporate synergy. Same with KQED FM and TV.

I say WCBS and WINS should not dismiss WEMP. CBS should wait until one of their FM properties flop.

I thoroughly disagree.

None of CBS' FM stations are close to "flopping," and WCBS and WINS play off of both STRONG brand equity and deep heritage. If anything, CBS2 and WLNY will probably go into overdrive with cross-promotion (Why not do a video simulcast of WCBS or WINS in morning drive on WLNY?) that will squash WEMP before they have a chance to matter.

WEMP has NO TV alliance of any sort, a secondary ABC affiliation (ABC-E?), and minimal external marketing (is there ANYTHING beyond the handful of TV ads?). Plus they will be saddled with the perception of still being a "chocolate chick so-called-news" station (DToTheJ proves that ) which will linger for a LONG time, presuming that Merlin doesn't go belly-up first.

Honestly, WEMP won't pose a threat for years to come if it remains as an all-newser. It would have been the case if the conditions for their debut were optimal, but Merlin threw the station into an inescapable quagmire right off the bat with their horrid initial programming moves.

Suggesting that CBS do something that do NOT need to do and is totally unnecessary is getting really irritating.

 

[DToTheJ]

Look at what CBS is doing in preparation of launching their new all-news station in Washington: They're playing the silver anniversary edition of the silver anniversary edition of "The History Of Rock And Roll" - I actually heard the tail end of the series yesterday for the first time and at the end, the announcer said, "Copyright 2006, Jones Radio Networks" (now Dial-Global). 2006 is 25 years after 1981, hence the "double silver" speak there... Point being, suppose WNEW gets off to a very bad start in Washington... How many people are going to be saying it should "go back to playing rock and roll"? : (And a back to Mr. Obral.)

 

[recto101]

I see your point WINS gets a 3.2 in the ratings WCBS-AM gets a 2.9 in the books and WEMP gets a .6

 

[Barry]

WEMP's strategy of promoting itself as the station that provides the news in 10 minutes rather than in 22 (i.e. WINS) could be worth trying in a fast-paced impatient city such as New York. And the TV ads do seem to reflect that aura. Another reason that the snappy news clock may work here is that car commutes are often relatively short.
While those 3 ten minute cycles per hour sound reasonably well produced, I think the main problem now is the remaining 30 minutes. That time seems to be a mish-mosh of commercials, traffic reports, fluff, and miscellaneous. That could be a tune out for many/most listeners. Also, if WEMP starts running more commercials, it may become increasingly difficult to provide lots of news in ten minutes.

 

[paulsb01]

I listened...I laughed...I left.

FM 101.9 will not be a factor in the news-wars of NY. Sure if those listening to music want an ENTERTAINMENT news fix, or LIFESTYLE bit, this will fill their need.
But even thought FM 101.9 took on some key newsworthy staff, it will never be the utility that WINS is or WCBS-AM is.

Come on.. they can't even come up with an original tag line. They have to JAB at WINS and go for ...Give us 10 Minutes we'll give you the world.

While the history of 101.9 was "format of the month" this may last for a time. It will give pause to the newstwins to tighten up and develop some style for a younger set and a female set if this is their goal.

 

[Giacomo Siffredi]

Hey,

I find the audio processing on WEMP New York sub-par to all the other area FM stations with respect to both music and talk. WEMP sounds like a low bitrate MP3, and has sounded this way since they went to their "news" format and before they cut-off the stereo encoder.

It is a very smart move on the part of CBS to accept the Merlin account and air their ads on WCBS-TV. It proves CBS has nothing to worry about.

In contrast, Cablevision disallows Verizon to advertise their FiOS service on their local ad inserts, and those companies are competitors.