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Promotions for October

R

ronbo

Have you tried a punkin chunkin at a grocery store or mall? You can have different age or weight divisions, and then size the punkins accordingly. You need to have this on asphalt or concrete for best splatter effects. See if you can get punkins traded from local supplier. Farthest chunk wins candy or gift certificate etc.

Pole awards.

Registration boxes at local convenience stores or auto dealers. People register Monday-Friday to see who sits on the pole at the next Nascar race, by writing that drivers name on the registration blank. Draw registration slips on Monday and first name drawn with pole qualifier, qualifies for prize, free gas, racing jacket, so on
 
>
> Registration boxes at local convenience stores or auto
> dealers. People register Monday-Friday to see who sits on
> the pole at the next Nascar race, by writing that drivers
> name on the registration blank. Draw registration slips on
> Monday and first name drawn with pole qualifier, qualifies
> for prize, free gas, racing jacket, so on
>
Your ideas are good, but for the second idea, is it meant for a sports formated station...or...?<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> >
> > Registration boxes at local convenience stores or auto
> > dealers. People register Monday-Friday to see who sits on
> > the pole at the next Nascar race, by writing that drivers
> > name on the registration blank. Draw registration slips on
>
> > Monday and first name drawn with pole qualifier, qualifies
>
> > for prize, free gas, racing jacket, so on
> >
> Your ideas are good, but for the second idea, is it meant
> for a sports formated station...or...?
>
Any place where NASCAR is very popular. This is an especially effective promotion for advertisiers who need to reach and reward male consumers.
 
> Any place where NASCAR is very popular. This is an
> especially effective promotion for advertisiers who need to
> reach and reward male consumers.
>
Hmmm...sounds like a music station targeting males, owned by the same company that looks after talk radio for men (sports?) has the advantage here.
Good idea. <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> Hmmm...sounds like a music station targeting males, owned by
> the same company that looks after talk radio for men
> (sports?) has the advantage here.
> Good idea.
>
Agreed! Good idea! Someone in Promotions at a radio station somewhere out there is reading this info, and going ahead with it as if it were their idea, I'm sure.
 
> Have you tried a punkin chunkin at a grocery store or mall?
> You can have different age or weight divisions, and then
> size the punkins accordingly. You need to have this on
> asphalt or concrete for best splatter effects. See if you
> can get punkins traded from local supplier. Farthest chunk
> wins candy or gift certificate etc.
>
> Pole awards.
>
> Registration boxes at local convenience stores or auto
> dealers. People register Monday-Friday to see who sits on
> the pole at the next Nascar race, by writing that drivers
> name on the registration blank. Draw registration slips on
> Monday and first name drawn with pole qualifier, qualifies
> for prize, free gas, racing jacket, so on
>
The NASCAR race idea was basically done in Dallas a few years back with a car dealership that gave away a camaro and seats to the race-don't think they were pole seats but they were pit tickets and meet and greet with drivers<P ID="signature">______________
Just dance to that Rock and Roll Music</P>
 
A little late for this year, but you could certainly file it away...many, many moons ago i worked at a small station (suburban Philadelphia) that had a clever Halloween promotion: we gave away frozen bodies...




...i.e. certificates for Thanksgiving turkeys...
 
Yeziknoradio said:
> Any place where NASCAR is very popular. This is an
> especially effective promotion for advertisiers who need to
> reach and reward male consumers.
>
Hmmm...sounds like a music station targeting males, owned by the same company that looks after talk radio for men (sports?) has the advantage here.
Good idea. <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
Click to expand...

Or just a station that airs NASCAR? Wouldn't that work? Music stations air NASCAR.
 
Here's something my Heritage Rock station did last year.
Reaction was outstanding...we'll be repeating (with a few new twists yet-to-determined) this year.

Had a carpenter friend of the station build us an old-Western-movie-looking casket, complete with lid & handles. Most materials donated by local lumber yard in exchange for a few mentions. Painted it black, had it decked out with station logos by local sign shop. Total cost of full-size casket: around $75. Stuffed it with around 100 CDs, several pounds of candy, a pair of Tennessee Titans tix, a few board games & a 24" color TV (all of which were leftovers sitting around from previous promotions).

Loaded everything into the back of the station's box-truck & went out several nights to area "haunted" attractions (haunted woods, haunted houses, haunted hayrides). The attractions (99% of the time) are more than happy to let you sit there & display the thing & get people signed up in exchange for mentions on callbacks.

Everyone who signed up (remember...we're at "haunted" attractions) got A CLEAN PAIR OF UNDERWEAR.
We did the underwear on-the-cheap...went to local discount store and bought several dozen bags of their "bloopers" underwear, slapped a station sticker on each pair, handed 'em out. Total cost was maybe another $50-$75. Custom-printed underwear would be very cool, but will inflate your cost considerably for a one-time "conversation piece" prize.

Did the grand prize drawing at a Monday Night Football remote @ a local bar & grill. Did not have to be present to win...but, luckily, our winner was. The visual of all the station "pallbearers" carrying the coffin out & trying to pack it into the winner's compact car was priceless! Winner was ecstatic with the contents of the coffin, and planned to use the coffin itself as a coffee table!

Around mid-September this year we already had listeners calling and asking if we'd be doing "The Killer Koffin" again this year.
 
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