bpatrick said:Atlanta is the fifth-largest TV market, if I'm not mistaken, and the NHL has tried and failed twice there. I live in Carolina Hurricanes country, and they're a big social event, especially among high-school kids on the eastern end of the county, about 35 miles from Raleigh.
Atlanta is Market #9.
As far as the Raleigh-Durham market is concerned, I can't comment (never been there) but I have a question: Is much of the fan base transplants from the northeast and/or midwest, what with the colleges and hi-tech industries there?
In his book about the history of televised sports, "In Its Own Image," Benjamin Rader points to three reasons hockey has never been a consistent national draw: (1) the game is not indigenous to the United States; (2) infrequent scoring; (3) inability to follow the puck. He points out that at one point in the '70s the NHL tried a red puck but the paint kept chipping off.
It has always been a regional draw - those regions being in the northeast and midwest for the most part. But it seems to be growing - I'm guessing that there are people like me that are fed up with the joke that is the NBA and watch hockey instead -, and northeast-centric NBC is the natural network for it. And it's been played professionally in the US almost as long as football, and much longer than basketball.
It's also a sport with little support from non-whites - some African-American support, but almost no interest from Hispanics and Asians. That makes a difference in the south and west, respectively.