• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Proposal for Cox Radio Jax

O

olmjax

fFrom Radio Insight.com,
"Edgewater Broadcasting’s 104.9 W285FE Nassau Village-Ratliff FL applies to move to the 95.1 WAPE tower in downtown Jacksonville with 250w/272m rebroadcasting EMF’s 90.9 WJKV Jacksonville.”

Read More At: https://radioinsight.com/blog/headlines/96441/fcc-report-1-31/

The primary reason why I posted this article is to say that this is the best solution for Cox Radio to address the current signal issues that have plagued the Urban AC station since the move from 106.5 to the 99.5 translator. Based on the coverage pattern, the new station will have a nearly identical signal range to your sister station W291CI, which is better known to the average listener as the Hip Hop station "Power 106.1". Like 99.5 (W258CN) that rebroadcasts WOKV 104.5 HD2, 106.1 is translator but it has a non-directional coverage pattern that covers most of the Jacksonville metro area with either a strong signal or a consistent signal. The proposed W284FE 104.9 FM will basically have the same coverage range and broadcasting from the same tower as W291CI 106.1, which has a far superior signal coverage overall in Jacksonville in comparison to W258CN 99.5 FM. W258CN 99.5 FM, on the other hand, is located on the one of the many broadcast towers on Hogan Rd. on the Southside of Jacksonville and it utilizes a directional antenna pattern that has a null to the northwest and to the southeast of the transmitter to protect the nearby co channel FM translator stations in St. Mary's, GA and St. Augustine, FL. With the null to the northwest of the transmitter, this has significantly reduced the signal quality on the Northside of Jacksonville, the section of Duval County that contains the highest percentage of the primary targeted audience of an Urban AC station like Hot 99.5, which are older African Americans age 40 and over. In contrast, the closest competitor to Hot 99.5, iHeart Media's V101.5, is a Classic Hip Hop station aimed toward a slightly younger demographic of African Americans from ages 25 to 40.
Prior to the frequency change from the much stronger full power 106.5 to the much weaker signal of the FM translator 99.5, Hot 106.5 was competitive with the 100,000 watt, Brunswick, GA licensed V101.5 but since the change to the signally inferior 99.5, the ratings of Hot have fallen tremendously. As a result, there is now a format hole in Jacksonville for a full time Urban AC station that is catered toward older, African American adults who are not fans of Hip Hop, especially gangster rap music from the mid 1990s to the mid 2000s, but who are fans of R and B music from the 1970s to early 1990s as well as Neo Soul music from the mid 1990s to the present day, Classic Soul inspired R and B of today.
If Cox Radio makes a move to acquire the FM translator W285FE 104.9 from Edgewater Broadcasting in order to move the Urban AC station Hot 99.5 to 104.9 FM, which will have a significantly stronger signal on the predominantly African American neighborhoods on the Northside and Westside of Duval County, it will pay off in financial dividends for the company increasing listenership and advertising revenue for the future Hot 104.9 and enhance the station's position as Duvals Only R and B station.
 
Cox Radio Proposal Update, One Year Later (March 2, 2017):

A year after I composed this letter concerning the signal issues of “Hot 99.5” translator W258CN and the plan I had to rectify this situation, which was for Cox Media purchasing another FM translator W285FE 104.9 MHz from Edgewater Broadcasting and using that translator to rebroadcast the Urban AC station via WOKV-FM HD2. Since the last time I wrote this letter, Cox Media put in a construction permit application to the FCC, which was ultimately granted July 2016, to upgrade the wattage of W258CN from 210 watts to 250 watts. Although the null on the Northside remains, especially near the Oceanway neighborhood in North Jacksonville, the null is less pronounced and the 60 dBU primary service contour encompasses more of Northwest Jacksonville. In addition to this change, the southeastern null has been eliminated because the 99.5 translator in St. Augustine, FL has now moved to another frequency so W258CN no longer has to protect that particular translator, resulting in improved coverage in southeastern Duval County and northern St John's County after the upgrade. However, W258CN 99.5 FM still must protect co-channel W258AT in St. Mary's, GA to its north and it will still have interference issues with this translator in the far northern part of Duval County, especially in the Oceanway neighborhood and areas near the Jacksonville International Airport where the signal of W258CN will cause significant interference with W258AT, making it unlistenable on the southern end of its coverage area and on the northern end of the coverage area of W258CN. In summary, there will still be signal issues on the far Northside of Jacksonville, even with the upgrade of W258CN so the only way to deal with this issue completely is to move “Hot 99.5” to the signally superior W285FE, which will be located in downtown Jacksonville on the same tower as your sister station W291CI 106.1 and it will have a nearly identical coverage area to the translator that currently broadcasts Hip Hop station “Power 106.1” via WJGL HD2.
As I stated in my original plan, “Hot 99.5” will move to the new W285FE 104.9 FM translator and the new station will be known as “Hot 104.9” but the programming will be simulcast via WOKV-FM HD2 on both stations in order to ease the transition from 99.5 FM to 104.9 FM. As for W258CN 99.5 FM, the translator will be moved south into northern and central St. John's County near the World Golf Village and St. Augustine, FL at 250 watts but on a shorter tower and a lower height above average terrain (HAAT) than the current construction permit. In order to make it legal according to FCC regulations, Cox Media will need to new application for a construction permit for W258CN and in this application change the community of license from Jacksonville to St. Augustine, FL. After the move to St. John's County, W258CN will no longer rebroadcast WOKV-FM HD2 but it will be rebroadcast Soft Adult Contemporary WEZI “Easy 106.5”, which will be simulcast via one of the HD subchannels of your 100kW sister stations like WAPE HD2, WXXJ HD2, or WOKV-FM HD3 so it can be legal according to the FCC rules regarding the 60 dBU coverage area MUST be within the 60 dBU of a commercial, full power FM station better known as the fill in translator rule for commercial, full power FM licenses. Since the 60 dBU coverage area of WAPE, WXXJ, and WOKV-FM encompasses all of St. Augustine and most of St. John's County, the new W258CN will be in compliance with all FCC rules and regulations regarding fill-in translators. The primary purpose, however, is to address the signal problems of WEZI in this part of St. John's County, which is a critical area for the success of this station. This rapidly growing, affluent, predominantly White suburban area is the primary demographic of a Soft Adult Contemporary station and the signal limitations of a relatively weak full power Class A 6kW station is quite apparent in this part of St. John's County and the proposed W258CN 99.5 FM will help to improve signal reception of WEZI in this crucial area. The end result is to hopefully increase the ratings of WEZI, which is hampered somewhat by the spotty signal in this increasingly important part of the Jacksonville market. With these strategic changes, Cox Radio's new “Hot 104.9” and “Easy 106.5/99.5” will be a better position to compete in this market and both stations will be able to better serve their primary demographic areas, ensuring that these stations will be around and competitive for years to come.
 
Suggestion:

If you sent your email to Cox in similar form to what you posted, I doubt anyone read it; it's unreadable.

Dividing the content into single-thought paragraphs and shortening run-on complex sentences would improve it significantly.

I tried to read both of your posts, but just couldn't. The single paragraph and lengthy sentences made me stop after just a few lines.
 
Thank you for your constructive critique of my writing. I will take your suggestions and rewrite this letter so that it's coherent, informative, persuasive, and professional.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom