Every year, they continue to outdo themselves with their annual St. Jude's telethon. The 11th one, held last week, raised close to $340,000, surpassing the $300,000 mark for the first time ever:
http://www.rbr.com/radio/radio-programming/wycd-st-jude-radiothon-raises-over-330-000.html
http://www.rbr.com/radio/radio-programming/wycd-st-jude-radiothon-raises-over-330-000.html