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These program directors who program ideology (as opposed to entertainment and information) feel that an advice show such as Ramsey's can fit into their "Conservative" and "Religious Right" talk lineup...
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I think you miss the point entirely. Most PD's don't program based on their ideology but on the what get them two things...ratings and revenue.
This I find hard to believe. An AE I know told me that they had to jump through hoops recently to try and get an endorsement from Dave for an advertiser and at the end of the day Dave's people refused saying that the service didn't align with what Dave says on air. As for the spots airing outside of his show...what is wrong with that? If the advertiser wants to use a host endorsement they can buy placement wherever they want it. Plus...if I'm the station I love it because it places the host into a new daypart and maybe, in a way, helps promote the host.
Sometimes I think that people on this board 1. let their personal ideology outweigh the merits of a show/hosts success or 2. are just jealous that people like Dave and Dr. Laura can produce a show that is carried by hundreds of stations. Maybe your lack of success in market after market has you a bit bitter so you armchair quarterback and attack those who have made it.
Just a thought.
These program directors who program ideology (as opposed to entertainment and information) feel that an advice show such as Ramsey's can fit into their "Conservative" and "Religious Right" talk lineup...
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I think you miss the point entirely. Most PD's don't program based on their ideology but on the what get them two things...ratings and revenue.
1st of 5 said:This guy is a just another self promoting fraud. He comes across as arrogant and condescending with his "better than I deserve" quip...Here in South Texas, he does commercials for anyone who will pay him to mouth out their sales pitches. There are some commercials, which do not air during HIS show's timeslot, which are somewhat contradictory to the 'advice' he vomits out.
This I find hard to believe. An AE I know told me that they had to jump through hoops recently to try and get an endorsement from Dave for an advertiser and at the end of the day Dave's people refused saying that the service didn't align with what Dave says on air. As for the spots airing outside of his show...what is wrong with that? If the advertiser wants to use a host endorsement they can buy placement wherever they want it. Plus...if I'm the station I love it because it places the host into a new daypart and maybe, in a way, helps promote the host.
Sometimes I think that people on this board 1. let their personal ideology outweigh the merits of a show/hosts success or 2. are just jealous that people like Dave and Dr. Laura can produce a show that is carried by hundreds of stations. Maybe your lack of success in market after market has you a bit bitter so you armchair quarterback and attack those who have made it.
Just a thought.