Clear Channel's WKOX and WXKS:
Signals--not as powerful as WRKO, WTKK, or WBZ, but still fairly receivable in the daytime at least
on the roads/car radios. In buildings it may not have been as good, though. Power increase for 1200
coming in August I believe.
Promotion--CC did some billboards and taxi tops, and there were features about AAR Boston in the Globe,
Herald, Ch 4 (promoting Miller appearance). No TV ads though. While some have said "I didn't even know
liberal talk was on the air" chances are if you were left of center and politically active/interested,
you knew about Air America and you knew where it could be found on the Boston dial. (Just go to the
website for AAR, or Daily Kos, etc.)
Local content--ZERO other than one WEEKLY show added near the end, and I think they may have had
some Jimmy Tingle bits during the weekday lineup, but no daily local show. "All politics is local"--Tip
O'Neill. Talk radio needs local content. Phil Redo of Greater Media Boston just changed the lineup
so WTKK is now local 9 am to 7 pm daily, and he said to the Globe that terrestrial talk stations NEED local content. National shows can be OK but a whole lineup?
With all syndie, WXKS and WKOX barely registered a blip in the ratings, and Salem's conservatalker
WTTT doesn't register at all.
Programs--maybe Miller, Schultz, or Hartmann could wind up elsewhere, but where? Who knows if
AAR Boston will find a fulltime station or not. Some could argue that conservative talkers are
just as strident, and the "propaganda push for votes" could be on either side--was AAR trying to
influence voters' decisions? Some feel that it's more important to entertain (and inform, somewhat)
than to 'try and win elections'.
Some feel that shows like that might fly (first 2 from Jones); AAR product like Franken and Rhodes
might not but who knows.
Well, for the libs out there: Boston has 10 Congressmen and 2 Senators, all Democrats; all of the statewide
officials (Gov., Secy of Commonwealth, Auditor, etc.) are Democrats. 90 per cent of the legislators are
Democrats..
...PROBLEM???
Maybe liberals felt shut out nationally but locally, well, let's just say the Mass GOP has been as
successful as Air America Boston was...
Competition--could it be that most liberals preferred WBUR/NPR...
Well done talk radio: entertainment over politics. LOCAL CONTENT...
As for the current Spanish format, if Clear Channel feels they can make money with it--and they did,
ironically enough, hire LOCAL DJ talent--then good news for them. At this point though I don't know
if CC could be convinced to do a 180 on the format change, except possibly to put AAR/Prog talk
back on 1430 when 1200's signal improves.