K
KMRichards
Guest
I thought you all might want to see the text of a letter I sent the NCTA, the industry organization that has forced the larger and more frequent ratings bug down our throats.
Feel free to send letters of your own.
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National Cable & Telecommunications Association
1724 Massachusetts Avenue, NW
Washington, DC 20036
To Whom It May Concern:
I have now attempted to live with your organization’s mandate that its member networks both increase the size of the television ratings “bug” and redisplay it after every commercial break. And, rather than becoming accustomed to it, I find that I am more annoyed now than I was when this mandate took effect at the beginning of June.
Those members of the viewing public that you are attempting to appease, will, in my opinion, see your action as proof that they have control over your member networks, and I am sure that as time passes, they will demand a further intrusion onto my television screen. These are the same people who lobbied for the introduction of the “V-chip” into my television set, and if they cannot now be bothered to program it to restrict certain types of programming in their homes, no amount of displaying ratings bugs, at any size, is going to work.
As I said above, this is an intrusion into my viewing, and I resent it deeply. I am already noticing that more of my viewing is to premium channels, where this insane rule of yours does not apply. If you and your member networks continue in this vein, it is very likely that I will forego any viewing of advertiser-supported networks.
Ask yourselves a question: If, as is highly probable, there are many more television viewers like myself, how much will the “basic” networks be devalued in the eyes of the advertisers necessary to keep them in operation?
I am sending a copy of this letter to all of the advertiser-supported networks that I have watched in the past (and that I am watching less of now). I am urging every one of them to prevent viewer erosion by abandoning this foolish mandate of your organization.<P ID="signature">______________
</P>
Feel free to send letters of your own.
-----------
National Cable & Telecommunications Association
1724 Massachusetts Avenue, NW
Washington, DC 20036
To Whom It May Concern:
I have now attempted to live with your organization’s mandate that its member networks both increase the size of the television ratings “bug” and redisplay it after every commercial break. And, rather than becoming accustomed to it, I find that I am more annoyed now than I was when this mandate took effect at the beginning of June.
Those members of the viewing public that you are attempting to appease, will, in my opinion, see your action as proof that they have control over your member networks, and I am sure that as time passes, they will demand a further intrusion onto my television screen. These are the same people who lobbied for the introduction of the “V-chip” into my television set, and if they cannot now be bothered to program it to restrict certain types of programming in their homes, no amount of displaying ratings bugs, at any size, is going to work.
As I said above, this is an intrusion into my viewing, and I resent it deeply. I am already noticing that more of my viewing is to premium channels, where this insane rule of yours does not apply. If you and your member networks continue in this vein, it is very likely that I will forego any viewing of advertiser-supported networks.
Ask yourselves a question: If, as is highly probable, there are many more television viewers like myself, how much will the “basic” networks be devalued in the eyes of the advertisers necessary to keep them in operation?
I am sending a copy of this letter to all of the advertiser-supported networks that I have watched in the past (and that I am watching less of now). I am urging every one of them to prevent viewer erosion by abandoning this foolish mandate of your organization.<P ID="signature">______________
</P>