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Protest To Be Organized Against Wild 102.7

DToTheJ

DToTheJ

Okay, so it's another thread about Wild 102.7 - but it's actually more about the previous occupant on that frequency, 102.7 The Ace. A person on Facebook with the username "BringBack Wjse" has written the following:

The management made a very terrible decision to change 102.7's format to Wild 102.7. WJSE had thousands of listeners and was the only modern/alternative rock station in south Jersey. Wild 102.7 now plays the exact same songs as Kiss 99.3, Sojo 104.9, and 95.1 WAYV. G Rock 106.5 did the same boneheaded thing last year. I am going to organize a protest against the new Wild 102.7 format within the next 2 weeks, we are not going down without a fight!!!

Boy. Them's fightin' words. I predict three dozen "protesters" show up at this rally - forty tops.
 
So....is he gonna go to the abandoned Atlantic City Surf ball park and blow up CD's with dance music on them?
 
The GRock protest drew over 150 people in the middle of the winter, it was 20 degrees that day. 102.7's cume was lower, but the group already has 1000 people in it, its coverage area is much smaller than GRock so people won't have to go as far, and it's summer. I wouldn't be surprised if it beats the GRock protest, unless it's 102.7 degrees outside on the day of the protest.
Whether it'll be effective, doubtful, but it worked for CBS-FM.
It might sound ironic coming from one of the biggest cheerleaders for Wild 102.7, but I might go to the protest if I'm free just to observe it. I'm shocked by some of the comments on that page that show people's stereotypes about dance music. It's no use explaining to them that calling the new format "gay techno" doesn't make them look good.

I have a feeling that BringBack WJSE is "What I Heard" or "Who Cares" since he criticized the management.
 
I froze my butt off for GRock (took my son and his friends), not gonna sweat it off for JSE...the Facebook page is probably one of the former so called owners.
Even if it's not, you know how people just join everything and friend everyone on FB, this is most likely the case of 90% of those in that group.
 
Nick said:
I have a feeling that BringBack WJSE is "What I Heard" or "Who Cares" since he criticized the management.
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Hell, no! Not me in the least. As my name says, I don't care enough to try to organize a protest, let alone go to one.

I really have no vested interest in what any station, or company does with their formats. I do know however, that no matter what you like or don't like (and I like some alternative as well as some dance), alternative is called that for a reason. It's not a high cume, high revenue format.

Alternative, by definition, means that it's NOT the main or norm. Celebrate that if you're an alternative fan, but since your format doesn't conform you can't expect much by way of radio choices.

Conversely, TOP 40 means those songs are enjoyed by the masses. By definition more people like to listen to them.

Regardless, I could not care less what happened to JSE, ZXL/SHARK as a result, WILD, WAYV, KISS or any other station. And I absolutely don't have the slightest interest in organizing or going to a protest of any kind, thank you very much.
 
Re: Protest to be Organized against Wild 102.7

For the record, I have a job.. two, actually! I also don't fall into the "dreaded" 18-34 male demographic everyone has been talking about. I am a wife, a mom, and I support the fight to bring back WJSE! I will be proud to stand with my fellow listeners at a protest, rally or whatever they cook up! Also, try not judging people just because they're not exactly like you... that's what makes this country great, none of us are alike! Maybe before the "radio gods" changed the format of our beloved station they should've tried expanding the signal a little bit. Of course your ratings won't be through the roof if the only people who can hear you live within 20 miles!
 
Nothing wrong with standing up for what you believe in but I'd hope that you honestly don't believe that a radio station that has thought out this format flip is going to all of a sudden go back and say, oops you're right let's go back to Alternative because that just isn't going to happen. There really hasn't been any big backlash from the flip so far outside of this Facebook one.

So have fun and have a wonderful "protest" but in the end, it isn't going to matter because Wild is here to stay for the foreseeable future.

jp
 
Understandably, people are upset. With the loss of WJSE, not only is South Jersey without a commercial alternative rock station, but so is the entire state!

Realistically speaking, I don't think most of the participants in this protest are expecting Atlantic Broadcasting to suddenly say "Whoops, we made a mistake!" and bring back WJSE at the drop of a hat. They're just out to make a statement, declaring their dissatisfaction with the format change. Maybe if the protest gets as much media coverage as that of G-Rock/Hit 106, local broadcasters will consider flipping an underperforming FM station in the area (perhaps SoJo, or even sister station 103.7 The Shark) to alternative rock to win over the now-displaced JSE fans. As an earlier poster alluded to, I think the JSE/Wild 102.7 protest might draw more participants than G-Rock/Hit 106 because of the lack of wintry conditions and the smaller coverage area.

This station meant a lot to some people. They listened at work, at home, while driving, etc. It's been just under a week since it happened, so being without their favorite station is hitting them pretty hard. Eventually those feelings will diminish or even pass, and they'll most likely do what I've been doing - listen to MP3s in place of the radio. But they're giving it the old college try, and that may yield some results in the end. It may not bring JSE back, but perhaps some other broadcaster will fill the void that Atlantic left by dropping it for Top 40.
 
Y'know, you can rally all you want, but the fact is that even if the rally is somehow successful, these are not the folks you want running your alternative station. They've proven they don't care, why reward them with the stewardship of your favorite format?

Register your unhappiness, sure, but you should neither expect nor desire a change back. Those owners blew it - find a station that's being run by people who are committed to the format.

Between myself (at Altrok 90.5 HD2) and the folks running Shore Alternative, we're providing viable options for alt fans in northeastern Monmouth, and I'm sure S*ALT would join us in saying that we'd really, really welcome a positive version of the supportive energy that these negative protests are, frankly, wasting.
 
Re: Protest to be Organized against Wild 102.7

As much as I miss JSE and no option for alternative rock in South Jersey, I can't support the riot. It has nothing to do with the music, it has something to do with the "purists" that already judge the music on 102.7 as "gay techno" and "music for hair-gelled greaseballs." Bad enough some of these fans are still living in the "disco demolition day" that happened 31 years ago. If that's the kind of attitude or type of protest those fans are going to bring, you won't see me there.

I am also not saying to deal with what's on 102.7 either. I am glad dance music is back in South Jersey after an 8 year hiatus, but the modern rock/alternative formats have been dropping like flies, and there are those (especially the station in Monmouth Co.) that are doing their best to keep rock alive. I honor those who created Shore Alternative, I respect the dedication Monmouth U is doing in their station, and I am happy for Altrok to land on 90.5 HD-2 from being a Live365 Internet station.

In all fairness, I encourage all of those who joined the group to send letters to Equity and encourage them to push WZXL 100.7 to at least tweak to a JSE direction. Don't expect them to go full blown JSE, just like how the dance fans expected PartyFM to become a clone of Pulse 87. You also have Millennium Radio Group, the same company who operates Shore Alternative. I am not sure if 97.3, 104.9, or 107.3 are upgraded or capable of operating in HD, but maybe a simulcast of Shore Alternative on one of their monster signals can work if they are upgraded to HD, and no, HD is not for radio geeks or 10 people anymore, they are for the HUNDREDS with Zune HD's ;D
 
SoJo 104.9 is in HD, and only has an HD1. It would be perfect for them to put Shore Alternative on 104.9 HD2. Their HD signal is pretty powerful, since I could get it in HD last night on tropo when 104.9 itself was staticy, and 104.7 and 105.1 had multiple stations on each frequency.
 
Re: Protest to be Organized against Wild 102.7

d21ofnj said:
As much as I miss JSE and no option for alternative rock in South Jersey, I can't support the riot. It has nothing to do with the music, it has something to do with the "purists" that already judge the music on 102.7 as "gay techno" and "music for hair-gelled greaseballs." Bad enough some of these fans are still living in the "disco demolition day" that happened 31 years ago. If that's the kind of attitude or type of protest those fans are going to bring, you won't see me there.
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First off, we're not planning a "riot"! That's not what I, personally, and the other people that I, personally, know are trying to do! It is about the music to us, we are now left with no station that plays the kind of music we want to listen to. While I agree that the new format is terrible, I also know that some people like it. It's just not my thing! We want our music back and we are going to continue making noise until someone starts to listen, however a riot is not planned and calling our protest a riot is a little over the top!
 
Fight for Your Rights said:
First off, we're not planning a "riot"!  That's not what I, personally, and the other people that I, personally, know are trying to do!  It is about the music to us, we are now left with no station that plays the kind of music we want to listen to.  While I agree that the new format is terrible, I also know that some people like it.  It's just not my thing!  We want our music back and we are going to continue making noise until someone starts to listen, however a riot is not planned and calling our protest a riot is a little over the top!
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Okay.......

BoredintheWoods said:
haha that didnt work last time but im always ready for a riot.. grain alchohol anyone?
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So, you say a riot is not planned by someone?  That's how I'm reading it.  However, I never said that you are going to start a riot or calling this protest a riot, I'm just saying I'm not supporting a riot some fans are thinking of doing.  Perfect example, someone wants to hack in the Wild twitter account and their website.  Is that the way to settle things to get rock alternative back on terrestrial radio? 
 
SoulCrusher said:
Realistically speaking, I don't think most of the participants in this protest are expecting Atlantic Broadcasting to suddenly say "Whoops, we made a mistake!" and bring back WJSE at the drop of a hat. They're just out to make a statement, declaring their dissatisfaction with the format change. Maybe if the protest gets as much media coverage as that of G-Rock/Hit 106, local broadcasters will consider flipping an underperforming FM station in the area (perhaps SoJo, or even sister station 103.7 The Shark) to alternative rock to win over the now-displaced JSE fans. As an earlier poster alluded to, I think the JSE/Wild 102.7 protest might draw more participants than G-Rock/Hit 106 because of the lack of wintry conditions and the smaller coverage area.

This station meant a lot to some people. They listened at work, at home, while driving, etc. It's been just under a week since it happened, so being without their favorite station is hitting them pretty hard. Eventually those feelings will diminish or even pass, and they'll most likely do what I've been doing - listen to MP3s in place of the radio. But they're giving it the old college try, and that may yield some results in the end. It may not bring JSE back, but perhaps some other broadcaster will fill the void that Atlantic left by dropping it for Top 40.
Click to expand...

Fair enough. I think we are all radio fans here and all can understand the loss of ones favorite station. Hopefully, some other full signal station that serves the market will see that they can do better with an alternative format than what they are currently doing and give it a chance.

jp
 
Re: Protest to be Organized against Wild 102.7

Fight for Your Rights said:
We want our music back and we are going to continue making noise until someone starts to listen,
Click to expand...

No one took your music. You still have it. You want a profit making business to support your personal taste. That's not their job. The way to take your music back is to support the music, not protest against radio stations. If the music had more of an audience, and was more successful, they would not be making this change.
 
Anytime a radio station changes format.....protestors come out of the wood work. Believe it or not you all fuel the popularity of "the wild". Your doing exactly what they need. Your helping out Atlantic by being there "being negative". The press~good or bad has exploded about the format. In the 2010's "bad press" is good press. You'll see.

The Wild is going to be huge....and done very low cost.
 
Nick said:
SoJo 104.9 is in HD, and only has an HD1. It would be perfect for them to put Shore Alternative on 104.9 HD2. Their HD signal is pretty powerful, since I could get it in HD last night on tropo when 104.9 itself was staticy, and 104.7 and 105.1 had multiple stations on each frequency.
Click to expand...

so 2 people can listen?
 
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