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Providence 6+ Numbers, Holiday Edition

J

Jacko

Kind of the usual... Lite 105 finished very strong with holiday music while everyone else dips a little, aside from B101. I did notice that Cat Country 98.1 dipped a bit more than the others. Is this fallout from recent changes/firing Brian Mulhern?

https://ratings.****************/content/arb077
 
There was an active social media campaign for listeners to abandon Cat Country 98.1 over Brian's firing. Perhaps that gained some steam?

Otherwise, I heard that Hall is actually promoting the new morning show. A friend told me that there's a billboard up on I-95 in Warwick. Has anyone seen it?
 
Abandon Cat Country for what? WKLB, which has no Providence content at all? It's not like Providence is one of those places with two or three country stations in active competition for listeners.

Besides, country radio has a lot of appeal to 25-54 females, the demographic sweet spot for Christmas music. I've noted similar rating dips in the holiday book for country stations in many other markets where there's no social media hand-wringing over the dismissal of a DJ.
 
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