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Providence Ratings - WBZ-FM

R

radiolives

I noticed 98.5 The Sports Hub from Boston is doing well in the market from looking that the latest ratings. The signal must be good in the market. Or Im sure people aren't mistaking WBZ and WBZ-FM now. Not sure where the listeners came from because they didn't come from WEEI-FM as their ratings went up.
 
You've got to remember that they are still tweaking the sample (it's early on in PPM here in RI) and past experience from NY, LA, Philly, Houston and Boston (where they are still tweaking the sample even at this point). Arbitron has found it hard to consistently meet the the benchmarks they have wanted because of the proliferations of non landline homes, the resistance of younger demos to participate, etc
 
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