F
fred flintstone
Guest
Suits from public radio stations are in town trying to figure out ways to staunch their loss of listeners (and of listener loyalty).
Mikey Klein in the Inky:
I've started a general thread on this topic on the Public Radio/Non-commercial board:
PubRadio Losing Listeners - PDs Gather to Seek Solutons
One presentation divided public radio station into three categories:
Among Philly's three public radio station's:
Cruisers:
Divers:
Both the "cruisers" have bureaucracies filled with highly paid suits and fancy facilities. They don't look like underdogs any more and they don't look like they need the money. Plus WHYY keeps dropping out of NPR's flagship news magazine shows - the programming that brings in listeners in the first place - for insipid local features.
WRTI with its "wisdom-of-Solomon" format has set it up so a big chunk of listeners are unhappy and not getting what they want half the time.
Mikey Klein in the Inky:
Public radio trying to improve reception
If the hundreds of public-radio programmers who gathered in Philadelphia this week seemed a tad edgy, it is because they are facing a new challenge: a declining audience.
Read Full Column
I've started a general thread on this topic on the Public Radio/Non-commercial board:
PubRadio Losing Listeners - PDs Gather to Seek Solutons
One presentation divided public radio station into three categories:
- Climbers - llistening and loyalty increasing.
- Cruisers - listening and loyalty flat.
- Divers - listening and loyalty decreasing.
Among Philly's three public radio station's:
Cruisers:
- WHYY-FM90.9 - News and information format
- WXPN 88.5 - Alternative
Divers:
- WRTI 90.1 FM - Split classical and jazz formats.
Both the "cruisers" have bureaucracies filled with highly paid suits and fancy facilities. They don't look like underdogs any more and they don't look like they need the money. Plus WHYY keeps dropping out of NPR's flagship news magazine shows - the programming that brings in listeners in the first place - for insipid local features.
WRTI with its "wisdom-of-Solomon" format has set it up so a big chunk of listeners are unhappy and not getting what they want half the time.