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Pulsar 107.3 FM

Signal Geek said:
At about 20kw, I would not call 107.3 a "border blaster." That would be more appropriate for Tijuana's 50kw-77kw AM's with signals aimed at Los Angeles. Or perhaps TJ's 100kw FM's (near a U.S. region where 50kw is the max, with the exception of some grandfathered FM's).
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1090 and 690 may have "been aimed at Los Angeles" 40 or so years ago, but since computers, LED lights and wall warts came on the scene, there is no way any of those higher power Tijuana / Rosarito AMs can be used anywhere in the LA market except along the shore.

Even the highest power Tijuana FMs have a hard time in North County as we can see by breaking out zones in Nielsen data.

But, were it not for a border, Tijuana and San Diego are a single metro area.
 
davideduardo said:
But, were it not for a border, Tijuana and San Diego are a single metro area.
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Exactly. If we add up the population of Tijuana and San Diego County together...that's over 5.6 million people! That would place it as the 2nd largest metro area in California. Nielsen has San Diego ranked at #19. If Tijuana was added, probably as high #5 or #6?
 
e-dawg said:
So what format is (XHFG) Pulsar 107.3? Is it Spanish Hot AC Spanish CHR Spanish Urbano?
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Good question! I've never been able to understand Uniradio's programming on their stations "Pulsar" and "La Zeta" because some days they play a lot of catalog music, other days it's urban music, and other days it's 90s pop. I think the programmer, who's from Tijuana and manages these stations in Navojoa, Obregón, Hermosillo, and Tijuana, changes the playlist depending on the day and the season.
 
Uniradio is very reactive; if a new guy comes to town, he changes his programming schedules and adjusts them for a while based on the new guy. His stations have structure and are disciplined, but they easily lose their identity due to these programming changes.
 
KilowattKat said:
Exactly. If we add up the population of Tijuana and San Diego County together...that's over 5.6 million people! That would place it as the 2nd largest metro area in California. Nielsen has San Diego ranked at #19. If Tijuana was added, probably as high #5 or #6?
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Still wonder how many people in Tijuana listen to the storms aimed for American audiences? Is it a significant amount?
 
Neel said:
Still wonder how many people in Tijuana listen to the storms aimed for American audiences? Is it a significant amount?
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Remember, there is a considerable degree of familiarity with English in most sectors of Tijuana. And in Mexico, some of the highest billing and better rated stations play all or a lot of English language music. So if some of the U.S. stations play a mix that folks in Tijuana like, they will listen.

Keep in mind that ad buys in Mexico are less about age and more about the income levels of each station's listeners. These are segregated as A, B, C+, C, D and E in Mexico, with A being high income and E being "economically non-productive". The stations appealing to A, B and C+ outbill their ratings by a lot.
 


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