pulse 87 ad campaign?

[musik187]

Does anyone know if there is going to be one?? What's going on with that? I think they really need to start putting up subway ads or something. I know it's money we're talking here but still, does anyone have any buzz updates on this?

 

[andreajesus]

Well for what it's WORTH, I haven't heard or seen ANYTHING about it, either...aren't they like some kind of LPTV audio thing or something without much of an a budget to go on?? Not to mention the fact that their most NOTED DJ, at least to MY knowledge, is a gal named "Jewelz" (sp?) who was on NYC R&B radio or something?? And I've only heard of this "station" myself through this website and through a friend of mine who calls Jewelz up every so often...

Andrea

 

[Mixmaster Tony Rocca]

Your kidding right...?

You will have a better opportunity to shake the hand of Moses before that happens.

 

[nd2023]

All of their DJs are note-worthy. For example, Showboat was on KTU, Andre left his job as PD of Party 105 to join Pulse, the PD of Pulse was the PD of the original Hot 97, and of course, Star and Buc Wild was more popular than Howard Stern in New York. If you don't like Pulse 87, don't listen, not everyone likes dance music just like not everyone likes country or hip hop or any other format.

 

[neo11]

Well for what it's WORTH, I haven't heard or seen ANYTHING about it, either...aren't they like some kind of LPTV audio thing or something without much of an a budget to go on?? Not to mention the fact that their most NOTED DJ, at least to MY knowledge, is a gal named "Jewelz" (sp?) who was on NYC R&B radio or something?? And I've only heard of this "station" myself through this website and through a friend of mine who calls Jewelz up every so often...

Andrea

It's pretty ironic that you waste no time in knocking the CBS-FM "haters", but then come here and spread a little bit of hate yourself on Pulse 87. You can remove the quotations around the word station, for starters...

 

[sdol]

I think The Pulse doesn't need to advertise. They are getting themselves out there at local clubs and it is kind of like how Opie and Anthony started out. One friend heard the show and told another friend and so on. People actually started taping O&A's show and sending it friends who didn't live in a market they were on. They called "Syndication Underground" and well the rest is radio history.

I just wish I could get my hands on all of the mixes they play.

 

[Mixmaster Tony Rocca]

All of their DJs are note-worthy. For example, Showboat was on KTU, Andre left his job as PD of Party 105 to join Pulse, the PD of Pulse was the PD of the original Hot 97, and of course, Star and Buc Wild was more popular than Howard Stern in New York. If you don't like Pulse 87, don't listen, not everyone likes dance music just like not everyone likes country or hip hop or any other format.

All of their air staff was let go or outright fired from previous positions for one reason or another. They ARE NOT dj's...the correct term is on air personalities. Please make note of that.

 

[DJ Mo]

I was hit up on Myspace. I dunno how they found me, but they did. I don't even live in NYC. I might have been "Friends" with one of their DJ's or something.

 

[TonySantiago]

Maybe this is a different take....

With radio corporations cutting back on everything, perhaps it wouldn't make SENSE for Pulse to advertise? As it is, the signal isn't strong so you could only go around to certain parts of the city to advertise....doesn't make sense to put up an ad at the Hazlet NJ Transit station when you can't pick up the signal there. Plus, within the clubs and via dance fans, the talk is there regarding Pulse 87 and I suppose that's really as far as one can go in this day and age regarding terrestrial radio.

 

[andreajesus]

Tony, GOTTA go with you on this one!! Reading your post, I somehow suspect that Pulse 87 might turn out to be the RARE station that gets ratings simply by word-of-mouth....

(by the way, Neo, I'm not "knocking" the CBS-FM "haters", as you put it...)

Andrea
(CBS-FM Yesterday, 101 Today!!)

 

[sdol]

All of their DJs are note-worthy. For example, Showboat was on KTU, Andre left his job as PD of Party 105 to join Pulse, the PD of Pulse was the PD of the original Hot 97, and of course, Star and Buc Wild was more popular than Howard Stern in New York. If you don't like Pulse 87, don't listen, not everyone likes dance music just like not everyone likes country or hip hop or any other format.

All of their air staff was let go or outright fired from previous positions for one reason or another. They ARE NOT dj's...the correct term is on air personalities. Please make note of that.

I don't know where you get your information from but Jewelz left KTU on her own accord. So did Vic Latino and I'm not sure how many others. I don't know whatever happened to Frankie Blue but that station has never been the same since he left.

And give me an f***ing break on-air personalities they are not these are DJ's after all these are the ones you want spinning in your clubs... would you then call them on-air personalities? I'm sure Funkmaster Flex would laugh in your face if you called him an "on-air personality", but that's a whole other station, but I think you can get my point. That is if you even know who Flex is????

 

[nd2023]

I'm pretty sure Andre left Party 105 for an opening at Pulse. He lives close to NYC, and gas was over $4 a gallon when he left.
Most radio DJs get fired due to circumstances beyond their control, like format changes or tweaks.

 

[TonySantiago]

I'm pretty sure Andre left Party 105 for an opening at Pulse. He lives close to NYC, and gas was over $4 a gallon when he left.
Most radio DJs get fired due to circumstances beyond their control, like format changes or tweaks.

Andre was let go because they were cutting costs at TMO; his being there for 16 years is a long time and they (TMO) just wanted to save some bucks. He went for the Pulse opening soon after and the rest is history.

 

[Mixmaster Tony Rocca]

All of their DJs are note-worthy. For example, Showboat was on KTU, Andre left his job as PD of Party 105 to join Pulse, the PD of Pulse was the PD of the original Hot 97, and of course, Star and Buc Wild was more popular than Howard Stern in New York. If you don't like Pulse 87, don't listen, not everyone likes dance music just like not everyone likes country or hip hop or any other format.

All of their air staff was let go or outright fired from previous positions for one reason or another. They ARE NOT dj's...the correct term is on air personalities. Please make note of that.

I don't know where you get your information from but Jewelz left KTU on her own accord. So did Vic Latino and I'm not sure how many others. I don't know whatever happened to Frankie Blue but that station has never been the same since he left.

And give me an f***ing break on-air personalities they are not these are DJ's after all these are the ones you want spinning in your clubs... would you then call them on-air personalities? I'm sure Funkmaster Flex would laugh in your face if you called him an "on-air personality", but that's a whole other station, but I think you can get my point. That is if you even know who Flex is????

I could not edit my post to say "most", so there is the clarification for that statement. Vic is not on Pulse, that is news to me since he is at Party.

Ok I will give you a break, yeah I know who Flex is and I know who broke Flex on Hot 97 because he is my good friend. I like Flex because he is fun to listen to and has the same ethics music wise that I do. Using him as an example to "prove" your viewpoint is stupid because that is not what I am referring to. Find out who you are talking to before you talk about someone "laughing in someones face" is makes you look silly.

I don't think you understand my post so I will clarify it just for you. "On-air personalities" or broadcasters are just that, they talk on the mic that is their JOB, they DO NOT spin records like "they used to do" AND talk on the mic. All the playlists are gen'd into the computer scheduling software with very very few exceptions.

And to answer your other question if I would want them to spin at my club, well quite frankly no. Flex, if I were running a hip-hop based venue would be welcome because he is good IMO not because he is on the radio. Being on the radio mic and being a good dj are two separate things and are not usually mutually exclusive. If you think that being on the radio as a dj makes you good, well then I will walk up to you and laugh in your face, because most of the radio dj's don't play vinyl they are button pushers and the mix shows display that. They perhaps can fool you but not me. I have a higher standard that I apply.

As far as Pulse goes I still feel they are not going anywhere and I base that on hardcore business facts not hype. When you start any business venture you better have the seed money to maintain it through things like ad campaigns, especially with media outlets like a new station...if you think your ad campaign of being "word of mouth" will make you pop, you are fooling yourself. I will leave it at that....

That is what I love about these boards, people who think they know Jack, but don't no Jill about what the REAL deal is.

 

[TonySantiago]

As far as Pulse goes I still feel they are not going anywhere and I base that on hardcore business facts not hype. When you start any business venture you better have the seed money to maintain it through things like ad campaigns, especially with media outlets like a new station...if you think your ad campaign of being "word of mouth" will make you pop, you are fooling yourself. I will leave it at that....

That is what I love about these boards, people who think they know Jack, but don't no Jill about what the REAL deal is.

Tony,

I do understand where you are coming from with this. And as much as I wasn't a fan to this station, I HAVE to give credit to 'KTU (Evergreen...who owned it at the time) for one thing. Their "Last Night At Studio 54" promotion put them on the map! People were going NUTS trying to win tickets for this. That helped establish the 'KTU brand since they launched this promotion at the very beginning. But yeah, it took money and there it is!

Admittedly, I am caught between a "rock and a hard place" here. While Pulse is a "step up" in terms of a 'KTU IMHO, I also understand (and listen) to the concerns of dance fans whenever I get feedback when Pulse either does, or doesn't do, something. As such, I have to keep my focus on THE MUSIC and that EVERYONE in the industry can make some profit out of it. So in that sense, the best way I can view this as a "happy medium" is to look at this in terms of outside of the NYC market...that come PPM, if Pulse does well, other cities that have a dance-friendly environment, can get dance formats launched....localized to the needs of a given market, even if it means revamping a "classic" sound with new material or doing things that is actually the "norm" on satellite or Internet streamers.

Or if something else comes down the line around here......

 

[TonySantiago]

I don't know where you get your information from but Jewelz left KTU on her own accord. So did Vic Latino and I'm not sure how many others. I don't know whatever happened to Frankie Blue but that station has never been the same since he left.

And give me an f***ing break on-air personalities they are not these are DJ's after all these are the ones you want spinning in your clubs... would you then call them on-air personalities? I'm sure Funkmaster Flex would laugh in your face if you called him an "on-air personality", but that's a whole other station, but I think you can get my point. That is if you even know who Flex is????

I gotta get in here on this....

From what I remember (and she can correct me on this), I believe Jewelz went on (her own accord) to Sirius, Octane 20. This happened as 'KTU was tweaking format. Vic Latino did leave on his accord...but let's get real about this. What MADE Vic Latino was that he broke out a lot of current club hits on his show. As much as I wasn't a fan of 'KTU, I tuned in to HIS show. So with that I could see where doing a tweak, from what he had done to the direction of where the station was going, would cramp that style he established so well. Vic was busting out new music....then all of a sudden had to cater to classic Donna Summer, Gloria Gaynor and Bee Gees tracks? I can't blame him for leaving. Vic then went on to XM's "BPM" for a bit, then over to Party 105.3.

Broadway Bill Lee was let go, Baltazar was let go, Speedy was let go...they let go of Goumba Johnny for a bit so that they could pair him back with Sean "Hollywood" Hamilton. The only person that remained throughout from DAY ONE (without a cut in service) is Diane Prior. I think Cindy Vero was an original as well.

And to clarify....ANYONE who is an actual "voice" behind the mike of a radio station is considered an "on-air personality". And that does include Funkmaster Flex as well, even with his DJ skills.

 

[PSA_Man]

"Rumbling" I've heard from a friend is that the "Russian P-diddy" is broke and barely keeping the station on air in spite of his bragging of being a big shot . Don't expect to see any ads, perhaps a flier but that's the extent of their ad campaign. Apparently they can't even re-structure contracts despite upping my source's : position recently. Its a shame it really is :'( before I got behind the scene insight I really thought things were going well. My Friends Enjoy it, it won't last forever.

 

[TonySantiago]

"Rumbling" I've heard from a friend is that the "Russian P-diddy" is broke and barely keeping the station on air in spite of his bragging of being a big shot . Don't expect to see any ads, perhaps a flier but that's the extent of their ad campaign. Apparently they can't even re-structure contracts despite upping my source's : position recently. Its a shame it really is :'( before I got behind the scene insight I really thought things were going well. My Friends Enjoy it, it won't last forever.

Believe me, I am observing and keeping a close eye and ear on this.

Though this time around, if we lose Pulse 87, I may be thinking the Internet streaming route for dance music fans versus terrestrial radio. Not saying that I won't support any terrestrial radio offerings in NYC that do a rhythmic format, but I do believe corporate has really destroyed the radio landscape with their "greed" and stubbornness to make any sort of innovative change. And when they have something that could have potential, they still operate in the same old, same old and mess THAT up. I think you all know where I am going with this....HD Radio.

HD Radio was supposed to be the "big thing" yet they sound just like commercial radio (but without the personalities). HD radio has signal issues as well...sometimes you can pull a station in, other times you can't. As such, outside of radio geeks like myself, I don't know anyone personally that actually owns an HD radio unit! Country fans still feel there is a void in the market, despite the fact that WKTU-HD2 is country (albeit a CC standard stream that is "localized" for markets).

I honestly don't really know where satellite radio is going to go with the Sirius XM merger. My "happy medium" would be that BPM still remains a factor, but combined with some of what "The Beat" had with recurrents, DJ's, etc. Only time will tell on that.

Not that I would EVER give up on dance music....I'll chop off an arm if I have to in order for it to become more mainstream and that everyone involved profits well from it. I'm just thinking, reluctantly, that terrestrial radio really won't matter anymore down the road. Those under 25 have pretty much given up on it and that's where we have to focus our attention on.....the Gen "Y" audience; the future! If we stay the terrestrial route, then we'll still probably hear dance tunes from the 80's and early 90's as if it was today since after all....gotta serve those 25 to 54's! Even if those 25 year olders were only 5 back in 1988.

 

[Mixmaster Tony Rocca]

"Rumbling" I've heard from a friend is that the "Russian P-diddy" is broke and barely keeping the station on air in spite of his bragging of being a big shot . Don't expect to see any ads, perhaps a flier but that's the extent of their ad campaign. Apparently they can't even re-structure contracts despite upping my source's : position recently. Its a shame it really is :'( before I got behind the scene insight I really thought things were going well. My Friends Enjoy it, it won't last forever.

Called that from the getgo, you need DEEP pockets to be in this market.

 

[nd2023]

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