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Pulse 87 in the PPMs!

N

nd2023

Banned
It has a 0.6 share with a cume near 700,000.

In comparison, 92.3 Now has a 1.5 share and about 2.1 million cume. It also has more than 3 times the coverage of Pulse 87.

To show how significant a 700,000 cume is, in the Middlesex-Somerset-Union ratings, the top billing AC station Magic 98.3 has less than half of Pulse 87's cume. And there are many markets with less than 700,000 people total.

Let's hope they have as much success in the nation's capital.
 
We've already been discussing this in one of the other threads. It's nice to finally get to see Pulse's numbers in some context...and as I mentioned in that thread, it looks like Pulse is getting more "bang for its buck" than 92.3 NOW so far... an 0.6 with such a limited signal, unfamiliar dial position, "niche" format, no publicity, etc. versus a 1.5 on a full-powered signal with tons of publicity and a more "mainstream" format.
 
It really is no surprise on the numbers, everyone knows this IS the format to fill in the hole, and haters know it. Hell, Pulse is doing better than NOW and WRXP combined. Put Pulse on any of these two signals and you'll see Z100's REAL competitor
 
d21ofnj said:
Hell, Pulse is doing better than NOW and WRXP combined.
Click to expand...

I don't suppose you did particularly well in math courses when you were in high school! :) How, exactly, does Pulse perform better than "Now and 'RXP combined"??!!
 
Multiply the ratings of Pulse 87 by the quotient of (area of 92.3 Now's 50 dBu coverage/area of Pulse 87's 50 dBu coverage)
That will be Pulse 87's ratings if it had an equivalent signal.

92.3 has a 50 dBu signal 45 miles away. 87.7 has a 50 dBu signal 20 miles away, and that's being generous.

pi*45^2 / pi*20^2 = 5.06

WNYZ's .6 rating * 5.06 = 3.03
WNYZ's 696,400 cume * 5.06 = 3,523,784
WXRK's 1.5 + WRXP's 1.5 = 3.0
WXRK's 2,112,500 + WRXP's 1,542,600 = 3,655,100

Therefore, d21ofnj is right, Pulse is performing better than Now and 'RXP combined. A 3.03 rating would place Pulse at 14th place, but that's ignoring a likely rating drop for Z100 and KTU. My calculations didn't account for the millions of people that live in the overloading zone of the Empire State Building stations, that will be enough to knock the cume and ratings up. Pulse 87 is obliterated between 30th and 38th streets and Park and 9th avenues. It is interfered with between 25th and 50th streets and 2nd and 12th avenues.
 
I don't get it at my apt on W59th either... I just assume the Time Warner Center is in the way...
 
Nick said:
That will be Pulse 87's ratings if it had an equivalent signal.
Click to expand...

If, if, if. If the Queen had balls she'd be King. You know what, the people looking for the format have found the format. I'm sure with more coverage their cume might grow, but you can't simply say that their ratings would grow to the same percentage.
 
mistermicrophone said:
Nick said:
That will be Pulse 87's ratings if it had an equivalent signal.
Click to expand...

If, if, if. If the Queen had balls she'd be King. You know what, the people looking for the format have found the format. I'm sure with more coverage their cume might grow, but you can't simply say that their ratings would grow to the same percentage.
Click to expand...

Perhaps, but there's no denying that Pulse is getting much more "bang" per watt than NOW or RXP.
 
Nick said:
Multiply the ratings of Pulse 87 by the quotient of (area of 92.3 Now's 50 dBu coverage/area of Pulse 87's 50 dBu coverage)
That will be Pulse 87's ratings if it had an equivalent signal.

92.3 has a 50 dBu signal 45 miles away. 87.7 has a 50 dBu signal 20 miles away, and that's being generous.

pi*45^2 / pi*20^2 = 5.06

WNYZ's .6 rating * 5.06 = 3.03
WNYZ's 696,400 cume * 5.06 = 3,523,784
WXRK's 1.5 + WRXP's 1.5 = 3.0
WXRK's 2,112,500 + WRXP's 1,542,600 = 3,655,100

Therefore, d21ofnj is right, Pulse is performing better than Now and 'RXP combined. A 3.03 rating would place Pulse at 14th place, but that's ignoring a likely rating drop for Z100 and KTU. My calculations didn't account for the millions of people that live in the overloading zone of the Empire State Building stations, that will be enough to knock the cume and ratings up. Pulse 87 is obliterated between 30th and 38th streets and Park and 9th avenues. It is interfered with between 25th and 50th streets and 2nd and 12th avenues.
Click to expand...

This extrapolation is not quite that linear, but I'm glad you've found a use for your (High School?) Algebra.

The overloading zone (how large is that area?) is the least of your worries in respect to your simple equation.
 
Again, there's no need to get so technical. The "peashooter" TV station on 87.75 is getting far more bang per watt than either 92.3 or 101.9. We can argue technicalities and "what ifs" all day and night, but the truth is that Pulse is doing more with what it has than either 92.3 or 101.9.
 
softmachine said:
Nick said:
Multiply the ratings of Pulse 87 by the quotient of (area of 92.3 Now's 50 dBu coverage/area of Pulse 87's 50 dBu coverage)
That will be Pulse 87's ratings if it had an equivalent signal.

92.3 has a 50 dBu signal 45 miles away. 87.7 has a 50 dBu signal 20 miles away, and that's being generous.

pi*45^2 / pi*20^2 = 5.06

WNYZ's .6 rating * 5.06 = 3.03
WNYZ's 696,400 cume * 5.06 = 3,523,784
WXRK's 1.5 + WRXP's 1.5 = 3.0
WXRK's 2,112,500 + WRXP's 1,542,600 = 3,655,100

Therefore, d21ofnj is right, Pulse is performing better than Now and 'RXP combined. A 3.03 rating would place Pulse at 14th place, but that's ignoring a likely rating drop for Z100 and KTU. My calculations didn't account for the millions of people that live in the overloading zone of the Empire State Building stations, that will be enough to knock the cume and ratings up. Pulse 87 is obliterated between 30th and 38th streets and Park and 9th avenues. It is interfered with between 25th and 50th streets and 2nd and 12th avenues.
Click to expand...

This extrapolation is not quite that linear, but I'm glad you've found a use for your (High School?) Algebra.

The overloading zone (how large is that area?) is the least of your worries in respect to your simple equation.
Click to expand...
There are several things besides the weak signal working against Pulse 87

Overloading zone - most of Manhattan, the most densely populated part of New York
WPVI interference - will not be as much of a problem after June 17
87.7 dial position - nobody looks down there on purpose. My car radio has all presets set to Pulse 87.7 if I jump start it
Little outside promotion - Besides the Pulse 87 van driving around, there is no outside promotion. 700,000 people found out by word of mouth. 92.3 Now has billboards everywhere, yet their ratings aren't as good
Low budget - The jocks are great, but as soon as someone else comes knocking with a better offer, they most likely will bolt. Lil Cee is on Now

Washington DC's Pulse will have all those problems too, except the overloading zone.
 
neo11 said:
Again, there's no need to get so technical. The "peashooter" TV station on 87.75 is getting far more bang per watt than either 92.3 or 101.9. We can argue technicalities and "what ifs" all day and night, but the truth is that Pulse is doing more with what it has than either 92.3 or 101.9.
Click to expand...

agreed. It's no suprise. Regardless of format Pulse's delivery blows NOW away.
...and RXP..? Please.
 
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