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Pulse 87 missing from May's PPM's??

0.7
766,000 cume

it's up .1 and cume has increased significantly

the ratings extrapolate to 3.5 if Pulse had a full market signal and equal population density
 
As I had said for last month's ratings

Multiply the ratings of Pulse 87 by the quotient of (area of 92.3 Now's 50 dBu coverage/area of Pulse 87's 50 dBu coverage)
That will be Pulse 87's ratings if it had an equivalent signal.

92.3 has a 50 dBu signal 45 miles away. 87.7 has a 50 dBu signal 20 miles away, and that's being generous.

pi*45^2 / pi*20^2 = 5.06

WNYZ's .6 rating * 5.06 = 3.03
WNYZ's 696,400 cume * 5.06 = 3,523,784
WXRK's 1.5 + WRXP's 1.5 = 3.0
WXRK's 2,112,500 + WRXP's 1,542,600 = 3,655,100

The signal for the May book is unchanged, so the same quotient multiplied by this book's .7 rating gives you about a 3.5 extrapolated rating. Expect higher ratings this summer now that Pulse 87 can be heard in most of central NJ and down the shore to exit 80, crystal clear in Belmar, and DX-able as far as Atlantic City.
 
I think the mainstream CHR stations like Z and Now would add more dance product to their playlists if Pulse could have the sort of ratings impact your calculations show, which would ultimately siphon listeners away from it. Which begs the question, what exactly are you dance fanatics aiming for, to influence the playlists of the more mainstream CHRs or to have a viable current dance station?
 
MarcR said:
I think the mainstream CHR stations like Z and Now would add more dance product to their playlists if Pulse could have the sort of ratings impact your calculations show, which would ultimately siphon listeners away from it. Which begs the question, what exactly are you dance fanatics aiming for, to influence the playlists of the more mainstream CHRs or to have a viable current dance station?
Click to expand...

A bit of both actually.

We are happy that Pulse and Party are in the region playing our style of music and as dance fans, we will support the stations doing so. It would be nice to have a better signal (both Pulse and Party) but you know what? We will take what we can get. :)

But then you have to look at the big picture as well since there are only 7 terrestrial stations (3 non-comm) that are doing the format. Using Kim Sozzi as an example, her track "Feel Your Love" has started getting airplay on Z-100 and 92.3 NOW (although it had been played on Pulse 87 and Party 105 for quite a while). If that is the catalyst for her track getting play on other CHR's whose cities do not operate a dance/rhythmic format, then yeah, we want that too! We WANT dance music to grow into the mindset of the mainstream. I have always thought that there should be more dance themed terrestrial FM standard radio stations in the markets that can support them (Boston, Los Angeles, Chicago, Miami, Houston, Philadelphia - for the rest of the region not picking up Z88.9)...at the very least to get the dance product to "bubble". And if that "bubble" can make some sort of impact on a CHR, then that's great! It can give the dance oriented stations a chance to become more "gutsy" and "edgy" with their programming while allowing a track that deserves the shot to get CHR play a chance to further blossom.

That's what is happening to Kim Sozzi now as well as David Guetta with Kelly Rowland. We want more of that. And we want more dance stations in other cities.
 
In Europe, there are dance stations in almost every major city. It is mainstream as CHR is here. That's what we want here in the USA. Living in this part of the country, it doesn't feel like there is a lack of dance stations, since I can hear 4 out of the 7 dance stations in the country without driving too far and I switch between 2 dance stations and BPM on my commute: Z88.9 on my first 10 miles and Pulse 87 the rest of the way, with 5 miles of overlapping coverage.
Once you drive out of the Super 91.7 coverage area going south and west across the country, you don't hear a single dance station till you hit the Moapa Valley.
Yet, you hear a lot of CHRs, ACs, country, oldies, rock, religious, urban, even Caribbean pirates, but dance is missing.
Mega Media took a risk with Pulse 87, and it's paying off now. They were almost going bankrupt at one point, and that brought up the "Pulse is dying" threads here. Now, it just looks like the ratings are on a rise and I'm hearing a lot more good commercials (not the Thicker and Wider or Do You Want A Brand New Computer types). NYC nightclubs know that their patrons are listening to Pulse 87 to find out where to go. The number of people who go clubbing per month in the New York metro is much greater than Pulse 87's cume, so if they could just grab that audience, they'll do fine. In this economy, advertising on 87.7 is a bargain compared to advertising on 100.3, and you get an audience that has a certain lifestyle. That's why there are so many nightclub and tanning salon ads. The age group being targeted is young people with lots of disposable income and a desire to have fun. Plus, the ads are streamed on the web which helps in 2 ways: webstream listening is counted in PPMs, and Pulse can show advertisers exactly how many people were listening online to their ads. It's harder to change stations online so people will sit through the ads while listening online. I also enjoy listening to ads on Pulse more than listening to ads on other stations because the advertising on Pulse is upbeat and more relevant to me just like the music. Pulse 87 is an example of a well programmed dance station that "educates" the mainstream audience by mixing pop remixes and dance hits. During the day, half the music is pop remixes that are familiar to people, and big dance hits. The mixshows debut new music. Evenings and weekends feature more dance hits for the people getting ready to go out. And mornings also have a lot of high energy dance hits to brighten your day. I would just like to have a morning show with an entertaining pair of DJs that don't talk for minutes at a time, and lots of traffic reports so I don't have to tune to WCBS 880 every 10 minutes if I'm driving into New York.
Since the DTV transition, I am able to listen to Pulse 87 on my commute, and that has made my day every morning and evening. I like hearing local personalities and events in the local area, BPM cannot be local, Z88.9 doesn't have many local events and there's IBUZ interference, my iPod has no personality, no new music unless I put it there, no mixshows, no club commercials, no audio processing, and no heavy/medium/recurrent/gold rotation unless I generate a playlist.
 
I guess 92.3 Now FM can be somewhat happy as they went from a 1.5 to a 1.8. I wonder where Now will be come the end of this summer into the fall. Maybe same place Fresh is or lower I would say.
 
Nick said:
In Europe, there are dance stations in almost every major city. It is mainstream as CHR is here. That's what we want here in the USA. Living in this part of the country, it doesn't feel like there is a lack of dance stations, since I can hear 4 out of the 7 dance stations in the country without driving too far and I switch between 2 dance stations and BPM on my commute: Z88.9 on my first 10 miles and Pulse 87 the rest of the way, with 5 miles of overlapping coverage.
Once you drive out of the Super 91.7 coverage area going south and west across the country, you don't hear a single dance station till you hit the Moapa Valley.
Yet, you hear a lot of CHRs, ACs, country, oldies, rock, religious, urban, even Caribbean pirates, but dance is missing.
Mega Media took a risk with Pulse 87, and it's paying off now. They were almost going bankrupt at one point, and that brought up the "Pulse is dying" threads here. Now, it just looks like the ratings are on a rise and I'm hearing a lot more good commercials (not the Thicker and Wider or Do You Want A Brand New Computer types). NYC nightclubs know that their patrons are listening to Pulse 87 to find out where to go. The number of people who go clubbing per month in the New York metro is much greater than Pulse 87's cume, so if they could just grab that audience, they'll do fine. In this economy, advertising on 87.7 is a bargain compared to advertising on 100.3, and you get an audience that has a certain lifestyle. That's why there are so many nightclub and tanning salon ads. The age group being targeted is young people with lots of disposable income and a desire to have fun. Plus, the ads are streamed on the web which helps in 2 ways: webstream listening is counted in PPMs, and Pulse can show advertisers exactly how many people were listening online to their ads. It's harder to change stations online so people will sit through the ads while listening online. I also enjoy listening to ads on Pulse more than listening to ads on other stations because the advertising on Pulse is upbeat and more relevant to me just like the music. Pulse 87 is an example of a well programmed dance station that "educates" the mainstream audience by mixing pop remixes and dance hits. During the day, half the music is pop remixes that are familiar to people, and big dance hits. The mixshows debut new music. Evenings and weekends feature more dance hits for the people getting ready to go out. And mornings also have a lot of high energy dance hits to brighten your day. I would just like to have a morning show with an entertaining pair of DJs that don't talk for minutes at a time, and lots of traffic reports so I don't have to tune to WCBS 880 every 10 minutes if I'm driving into New York.
Since the DTV transition, I am able to listen to Pulse 87 on my commute, and that has made my day every morning and evening. I like hearing local personalities and events in the local area, BPM cannot be local, Z88.9 doesn't have many local events and there's IBUZ interference, my iPod has no personality, no new music unless I put it there, no mixshows, no club commercials, no audio processing, and no heavy/medium/recurrent/gold rotation unless I generate a playlist.
Click to expand...

What are you talking about? Z889 is out about 3 to 4 times a week at local events.
 
Dancerev889 said:
Nick said:
In Europe, there are dance stations in almost every major city. It is mainstream as CHR is here. That's what we want here in the USA. Living in this part of the country, it doesn't feel like there is a lack of dance stations, since I can hear 4 out of the 7 dance stations in the country without driving too far and I switch between 2 dance stations and BPM on my commute: Z88.9 on my first 10 miles and Pulse 87 the rest of the way, with 5 miles of overlapping coverage.
Once you drive out of the Super 91.7 coverage area going south and west across the country, you don't hear a single dance station till you hit the Moapa Valley.
Yet, you hear a lot of CHRs, ACs, country, oldies, rock, religious, urban, even Caribbean pirates, but dance is missing.
Mega Media took a risk with Pulse 87, and it's paying off now. They were almost going bankrupt at one point, and that brought up the "Pulse is dying" threads here. Now, it just looks like the ratings are on a rise and I'm hearing a lot more good commercials (not the Thicker and Wider or Do You Want A Brand New Computer types). NYC nightclubs know that their patrons are listening to Pulse 87 to find out where to go. The number of people who go clubbing per month in the New York metro is much greater than Pulse 87's cume, so if they could just grab that audience, they'll do fine. In this economy, advertising on 87.7 is a bargain compared to advertising on 100.3, and you get an audience that has a certain lifestyle. That's why there are so many nightclub and tanning salon ads. The age group being targeted is young people with lots of disposable income and a desire to have fun. Plus, the ads are streamed on the web which helps in 2 ways: webstream listening is counted in PPMs, and Pulse can show advertisers exactly how many people were listening online to their ads. It's harder to change stations online so people will sit through the ads while listening online. I also enjoy listening to ads on Pulse more than listening to ads on other stations because the advertising on Pulse is upbeat and more relevant to me just like the music. Pulse 87 is an example of a well programmed dance station that "educates" the mainstream audience by mixing pop remixes and dance hits. During the day, half the music is pop remixes that are familiar to people, and big dance hits. The mixshows debut new music. Evenings and weekends feature more dance hits for the people getting ready to go out. And mornings also have a lot of high energy dance hits to brighten your day. I would just like to have a morning show with an entertaining pair of DJs that don't talk for minutes at a time, and lots of traffic reports so I don't have to tune to WCBS 880 every 10 minutes if I'm driving into New York.
Since the DTV transition, I am able to listen to Pulse 87 on my commute, and that has made my day every morning and evening. I like hearing local personalities and events in the local area, BPM cannot be local, Z88.9 doesn't have many local events and there's IBUZ interference, my iPod has no personality, no new music unless I put it there, no mixshows, no club commercials, no audio processing, and no heavy/medium/recurrent/gold rotation unless I generate a playlist.
Click to expand...

What are you talking about? Z889 is out about 3 to 4 times a week at local events.
Click to expand...
I mean, Pulse 87 has events like Splash Bash and does nightclub remotes several times a week.
But that's not a deal-breaker, the only reason Pulse gets more of my TSL is because I can hear it a longer distance. But when I drive to Philly or AC, I listen to Z88.9. I like the music mix better on Z88.9.
I'm fortunate to live in an area where I have a choice between dance stations.
 
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