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Pulse format to go the syndication route

interesting....
 
They originally wanted to go the syndication route with the 87.7's in DC, Chicago, and LA but that didn't work out past the planning stages.
Now it's getting a 100000 watt signal + 200 watt translator in Las Vegas!

I wonder if it'll still be called 94.5 The Vibe or will it be called Pulse 94.5.
 
As a huge dance fan myself, I'm happy to see anything positive happen within the format but correct me if I'm wrong, will this work considering the huge differences in what's actually considered dance from region to region?

Best example ever is New York vs. EVERY other market. New York dance outlets have always had that "New York" sound. Will that work in say LA? Chicago? Phoenix? etc?

I need to look but maybe Pulse will aim the music a little more "national friendly" (if they haven't already)...

I know here in Grand Rapids, we run a four hour electronic music show Sundays from 10p-2am (http://www.wsnx.com/pages/club1045.html) . Each hour is a different DJ and a different "genre" of dance. From 10p-11p is all pop dance remixes/light house, 11p-mid is straight house, mid-1a is dub-step/minimal techno (an is the most popular hour almost), and from 1a-2a we spotlight a different local electronic DJ each week. Yup, I said LOCAL. We have a roster of 22 different LOCAL DJ's spinning everything from classic freestyle to dub-step to progressive house.

Dubstep is pretty popular here, a Pulse type station wouldnt work well here.

As a side note:
By the way, please take a look at this video I've linked here. This is an event that a local promoter and my station put on back on July 30th of this year. It was FREE to all ages, downtown, from 7p-midnight. The DJ line-up had Kalendr from Chicago and four local electronic DJ's (two of them residents on my station). An AMAZING 15,000 people showed up and were insanely into it. For five hours, I couldn't believe I was in Grand Rapids, Michigan. This is a sign that electronic music/dance is coming back.

The video is at: http://vimeo.com/13885718

Tony would love to hear your thoughts.
 
Raydio, you nailed it right there! :)

The first thing I was thinking of, when Mega Media wanted to put the "Pulse" brand in Los Angeles, Chicago, and Washington, D.C., was the fact that each station would have to be unique to each given market. It couldn't be a simulcast of Pulse 87 in New York for this reason.....

Granted, classic freestyle still holds big to some in New York, despite the fact that the sound had been over-abused. Pulse 87, despite it being a "current" station at the time, still played the old school freestyle which can go back to Joel Salkowitz' days at WQHT (Hot 103/Hot 97) back in the 80's and early 90's in New York. While freestyle still holds a certain "heart" to those in New York (also So. Jersey/Philly and Miami), that classic sound will NOT fly outside of those areas, especially if you are going to make this into a national brand. Few people outside of the markets I've noted know about freestyle.

Stations like Fusion Radio and Energy 98 have the right idea. They are current, but most importantly "generic" enough with their dance format to make it work everywhere in this country. And even though Fusion does have that lean to Chicago, there is still something about what they are doing that works out well. If Pulse is going to hit into L.V. and other markets throughout the country and still use Judy Torres and Coro, then they'd better be on top of "Stay" and "Sexy Lady" (artists respectively) instead of the 14,267,267th run of "No Reason To Cry" and the 26,234,778th run of "Where Are You Tonight".

I do know of dubstep and eventually more of that sound will make its way through. But without a DOUBT, electronic/dance music is coming back!

You've mentioned your event in Grand Rapids. You should have seen ELECTRIC ZOO in New York! :) For both days there had to be at least 60,000 people! The tents and main stage areas were PACKED with people of all walks and types in life dancing around in unity to the various DJ sounds! That was incredible! With Lady Gaga taking home 8 moonmen at the VMA's along with seeing Deadmau5 doing the DJ'ing, things are turning around for the better!

I am SO PROUD!! (admittedly I choked up during an interview on Sirius/XM's "Area" during the Electric Zoo festival).

We'll see what happens, I guess.
 
Vibe Playlist for those interested...

Rank Title/Artist
1 Stereo Love (Radio Edit) / Edward Maya & Vika Jigulina
2 Commander (Radio Edit) / Kelly Rowland f/David Guetta
3 I'm In Love (I Wanna Do It) (Full Vocal Radio Edit) / Alex Gaudino f/Maxine
4 Higher State (Radio Edit) / Bailey f/Jodie Connor
5 One (Your Name) (Radio Edit) / Swedish House Mafia f/Pharrell
6 Amazing (Album Version) / Inna
7ADD Only Girl (In The World) / Rihanna
8 Dynamite (StoneBridge Radio) / Taio Cruz
9 I Like It (Jason Nevins Mix) / Enrique Iglesias f/Pitbull
10 DJ Got Us Fallin' In Love / Usher f/Pitbull
11 Teenage Dream (Vandalism Le Pop Edit) / Katy Perry
12 Misery (Bimbo Jones Radio Edit) / Maroon 5
13 We No Speak Americano (Radio) / Yolanda Be Cool & DCUP
14 Feel It In My Bones (Radio Edit) / Tiesto f/Tegan & Sara
15 One Life Stand (Radio Edit) / Longo & Wainwright f/Craig Smart
16 Dirty Talk (Clean Radio Edit) / Wynter Gordon
17 Could You Believe (Airplay Mix) / ATB
18 Memories (Radio Edit) / David Guetta f/Kid Cudi
19 Get Outta My Way (7th Heaven Radio Mix) / Kylie Minogue
20 Club Can't Handle Me / Flo Rida f/David Guetta
21 California Gurls (Manhattan Clique Edit) / Katy Perry f/Snoop Dogg
22 If I Had You (Radio Mix) / Adam Lambert
23 Take It Off (Main) / Ke$ha
24 Restlessness (Radio Edit) / Bastien Laval f/Layla
25 Cooler Than Me (Intro) / Mike Posner
26 Like A G6 / Far East Movement Feat. Cataracs & Dev
27 I Will Never Give You Up (Bellatrax Summer Radio Edit) / Obsessiv f/Sophia May
28 I Like That (Radio Edit) / Richard Vission & Static Revenger f/Luciana
29 Love Comes Around (Video Edit) / Eric Chase
30 Paradise (Molella & Jerma Radio Edit) / Molella f/Alessia D'Andrea
31 Smile (Original Edit) / BenDJ
32 Hang With Me (Avicii's Exclusive Club Edit) / Robyn
33 I Can Feel (Radio Mix) / Ela Rose f/David Deejay
34 Saturday (Radio Edit) / Basshunter
35 Where You Wanna Go (Radio Edit) / Mischa Daniels f/J-Son
36 Phazing (Radio Edit) / Dirty South f/Rudy
37 How Does It Feel (Radio Edit) / Michael Mind Project
38 Everybody (Radio Edit) / Rudenko
39 This Night (Klubjumpers Radio Edit) / Kerima
40 Hello (Radio Edit) / The Potbelleez
41 Won't Go Quietly (Radio Edit) / Example
42 Alejandro (Dave Aude' Radio) / Lady Gaga
43 Beautiful Monster (Mixin Marc Edit) / Ne-Yo
44 Pyromania (Radio Edit) / Cascada
45 Rock That Body / Black Eyed Peas
46 Telephone (Kaskade Radio Remix) / Lady Gaga f/Beyonce
47 Dynasty (Radio Edit) / Kaskade f/Haley
48 Break Your Heart (Wideboys Radio Edit) / Taio Cruz
49 Ghosts N Stuff (Radio Edit) / Deadmau5 f/Rob Swire
50 Bulletproof (Dave Aude Mix) / La Roux
51 OMG (Almighty Radio Mix) / Usher f/Will.I.Am
52 Hot (Play & Win Radio Version) / Inna
53 Your Love Is My Drug (Dave Aude Radio) / Ke$ha
54 When Love Takes Over (Original Mix) / David Guetta f/Kelly Rowland
55 Gettin' Over You (Radio Edit) / David Guetta & Chris Willis f/Fergie & LMFAO
56 Happiness (Album Version) / Alexis Jordan
57 Whatcha Say (WaWa Remix Radio) / Jason Derulo
58 Fine Without You (Radio Edit) / Armin van Buuren f/Jennifer Rene
59 Release Me (Radio Edit) / Agnes
60 Her World Goes On (Original Radio Edit) / Justin Michael & Kemal
61 Rude Boy (Wideboys Radio Edit) / Rihanna
62 Evacuate The Dancefloor (Radio Edit) / Cascada
63 Man On The Run (Radio Edit) / Dash Berlin w/Cerf, Mitiska & Jaren
64 You And I (Radio Edit) / Medina
65 Bad Romance (Bimbo Jones Clean Remix) / Lady Gaga
66 Tik Tok (Fred Falke Radio) / Ke$ha
67 I Gotta Feeling (Radio) / Black Eyed Peas
68 Never Forget You (DJ D-Major Radio Mix) / Maniacalm f/Lala
69 What About Us (Radio Edit) / ATB
70 La La La / LMFAO
71 I'm In The House (Radio Edit) / Steve Aoki
72 I Will Be Here (Wolfgang Gartner Radio Edit) / Tiesto w/Sneaky Sound System
73 I Know You Want Me (Calle Ocho) (Clean English Edit) / Pitbull
74 Sexy Chick / David Guetta f/Akon
75 Leave The World Behind (Radio Edit) / Axwell, Ingrosso, Angello, Laidback Luke f/Deborah Cox
76 Show Me Love (Radio Edit) / Steve Angello & Laidback Luke f/Robin S
ADD Just The Way You Are (Nu Addiction Radio Edit) / Bruno Mars
ADD Let Loose (Club Mix Radio Edit) / Ian Carey f/Mandy Ventrice
 
I hope this doesnt mean Mike and Mark will be let go,,, I enjoy listening to Vibe now more than ever, and tune in daily,,, or at least every other day. Im not a fan of syndication really. Unless its like CCs Kiss stations that sound different in each market.. Still I prefer a Specific name for each station by market and some local creativity... And no you dont have to live in the area in order to study the Area,, too much detail to explain,,, but You dont nessarily have to Stay in Vegas to Program locally to Vegas,, in the next is PUN INTENED with the Vibe streaming,, what happens in vegas, doesnt stay in Vegas.
 
It would be nice if this Pulse syndication gets picked up in Phx. I doubt it, but I know nobody locally here has the balls to do it independantly, so they might as well pipe it in on a struggling frequency (ratings wise, not signal) and see how it tests. Now is the time, since all the so called Hip Hop formats here play mostly uptempo now. That was unheard of 5 years ago. Its crazy to hear Lady Gaga or Mike Posner on a station that once branded "where hip hop lives!"
 
I really like Mike,, I dont know mark on any sort of personal level,, but I think he is a good Professional. Mike is great at programing, on air, and just a really nice guy overall from the chats ive had with him over the years ever since Energy was on live 365.
 
Now Perry Play Nice.... 8) j/k..... Its just we dont want Mike and Mark to be shown the door,,, and by the way,, I dont mean to dog on any dance station,, but I just never was a fan of Pulse so much,, it just wasnt my style of Dance,, Besides that,, they are just a net stream now, so unless they are coming back to the FM in NYC,, which any dance at all is good,, and yeah I know you gotta program to NYC even if it isnt the MWC type thing,,, But my point is I support Dance back on FM in NYC or any city,,, No need to sound like a broken record, but if were talking comercial terrestrial dance, I prefer Dance Factory Chicago,, would love for them to be 24/7,, and I really miss Energy 92.7&5,, but outside the midwest i miss the unique sound of 95.3 Party with the Breaks and Dirty South Hip Hop,, wonder how that would sound today since the genres have merged abit,, Im guessing similar to WPTY,, another one of my fav terrestrial stations,, but its a Rhythmic Dance,, not Pure dance as we are discussing.
 
Pulse 87 online has a unique sound optimized for New York (and even has club events there) even though it's only online. I doubt Pulse Vegas will be a straight simulcast.

As much as I love Pulse, I hope Vibe 94.5 keeps its unique identity TicTak and MikeO created this past month. It's really sounding great now and that's shown by the increased cume.
 
It would be awesome they could either get Pulse on the LPTV 87.7 here in LA or replace our local AC Jill FM 92.7 with Pulse... I doubt we would be lucky though :(
 
My comment was not to knock one station over the other, I was just being optimistic that ANY feed would be considered to be syndicated. I'm sure there are many better choices, but it would be a great tool to expose what Phx and many other cities are missing. For the record, I don't wish Vibe or any of the employees to be cut. But its pretty common that radio management is always looking for a way to cut corners....i.e. pipe in a similar format and save on payroll.
 
DJ_Perry said:
My comment was not to knock one station over the other, I was just being optimistic that ANY feed would be considered to be syndicated. I'm sure there are many better choices, but it would be a great tool to expose what Phx and many other cities are missing. For the record, I don't wish Vibe or any of the employees to be cut. But its pretty common that radio management is always looking for a way to cut corners....i.e. pipe in a similar format and save on payroll.

That is true.

And quite honestly, it would be easier for a radio station that has limited financial resources to subscribe to a syndicated "feed" versus having to pay out salaries/benefits, etc. to people. That MAY be the reason why Pulse would be a "sell" to such stations. The brand is known. They just can't sound like New York.

Personally, I'd like to see Dance Radio Network (DRN) get a shot as well. It's run by Clint Dantinne, who was the GM of Super 91.7 (WMPH) in Wilmington, DE. The format is current and it's up and active now. All a radio corporation would have to do is subscribe to the feed and it's up and ready.
 
DRN plays Energy 98's "The Listening Room" too :)
 
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