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Pulse87NY.com VS 92.3 NOW

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d21ofnj

Random, but notice that Pulse is a little annoyed on how 92.3 NOW are starting to brand their mixshows and live broadcasts involving the name "pulse" which leads them to do this. 


http://www.facebook.com/home.php?#!/pages/PULSE-87-NY-ONLINE-RADIO/310011143667


Sooooo...I'm gonna do my own poll on this.  Based on this "branding" do you think NOW is doing this to attract the lost dance fan listeners or is this a low blow on the corporate side ripping off the small broadcaster?
 
Personally, as someone who enjoyed Pulse 87...Joel, get over it. Seriously. It looks worse than sour grapes at this point. If anything take a page out of the "imitation is the sincerest form of flattery" book. Be happy you made a significant dent or grew an audience with a crappy TV audio signal to the point that a big corporate station took notice.

When egos get in the way of the movement/goal, everyone loses. ...oh wait, this is radio, who am I kidding.
 
I remember reading (and posting here) about how Joel might bring the "Pulse" branding back to the New York market. I guess these specialty shows on 92.3 are not part of his plans...
 
92.3 NOW is just trying to fill the void for the fans who want dance on the radio. And apparently, it's slightly working for them. Joel should be happy that a major station like 92.3 NOW took note on Pulse shutting down (I didn't hear Z100 nor KTU say anything about them).
 
Ktu added more current dance music while Pulse was on the air. I remember last year's Beatstock being heavy on artists that were first played on Pulse. But that was then and this is now.

I have always said that it should be 92.3 Now that should go with a more dance focused approach. Still play the rhythmic pop hits and have 3 or 4 cutting edge dance songs for starters and build on that sound. This is NYC after all and it has a very rich dance music heritage that spans generations. Disco was 40 years ago....
 
Here we go.... :D

If Pulse 87 was still on the FM dial, then yeah whatever 92.3 Now is doing would be considered messed up, biting off the name, etc. But the reality, 92.3 Now IS on the FM dial. Pulse is no longer and hasn't been since October 2009. 92.3 Now can do whatever they WANT with this and if putting a "Pulse" to their Saturday Night Dance Party is going to get the listeners over to their station, then I applaud it actually because we STILL need some sort of dance music presence (in our brand) on the NY radio dial somehow!

Let's face it, 92.3 Now will NEVER beat Z-100 if they sound close to them, not because they aren't trying but Z-100 has been that venerable CHR for all these years (okay, let's not count the "grunge" experiment, lol) with no one competing against them ever since 'PLJ did CHR. So, "Now" has to do something different and current dance is what they can go with since Z HAS to protect 'KTU's presentation, albeit 'KTU's sound leans "safer" (for their target female demos) even though they are current.

I did praise Now for trying things (such as Dennis Ferrer's "Hey Hey") and quite honestly, agreeing with Morpheux, they should even get MORE edgier with dance down the road. Basically 92.3 now NEEDS to be FURTHER like Pulse was, but instead of the classic freestyle spins that Pulse did (to the point of ad nauseum at times), put in more of the current rhythmic sounds (B.o.B, Ne-Yo, Taio Cruz, Drake, Rihanna) but without the hip-hop. It benefits both sides; I do believe dance music fans can deal with the rhythmic aspect of things just as long as the edgier dance product is heard....and with the increase of listenership comes more of the billings with products geared towards that younger demographic.

I did see that "poll" there and OF COURSE it's going to be biased. It's Pulse's board, no one is going to criticize them. But if we are going to take something out of there, then those "a-holes" at 92.3 Now are doing a good thing! Pulse is still on the Internet, they should worry more about Electric FM, Fusion Radio, Energy 98.1 than an FM station.

Liked that last quote there you put there thataveragejoe, lol :)
"When egos get in the way of the movement/goal, everyone loses. ...oh wait, this is radio, who am I kidding."
 
One more thing....

The "New York Radio Wars" of the '80s were a special time. Musically, a lot of things were bubbling (new wave, heavy metal, emergence of rap/hip-hop, R&B, freestyle, house). It was one company, one frequency which made things VERY interesting because each company wanted to stand out strong with their FM product. And if it meant "slinging mud" at the competition, so be it. Every station was doing this (Hot 103/97 was NOTORIOUS for it along with Z-100's "Worst To First" campaign). And recently, with Joel at the helm, Pulse 87 did their little digs at 'KTU.

Back then it was more than just radio stations competing....it was also ego (let's call it out) along with a tight grip of a certain musical product that each radio station had "claim" to. For those of us that followed closely, it was more about the PD's running a station since their name was associated with that brand. That was the "war".

But lets face it, this is a different time now. Dereg changed everything now that one owner could own multiple FM stations. While you may have a few NYC stations with similar formats (CHR, R&B/Hip-Hop, A/C and Latino CHR), it is clearly not the same as those heated "wars" since now you have one company, with those stations, focused more about protecting each other's brand within as competition, while still important, taking a bit of a "backburner". So to still act as if it is a "war", and this is just my honest opinion here...take it as it is...is really moot and played out.

Let's look at it on the Internet side, and yes I'm using dance music as the example. Things are growing there but there are still struggles going on in terms of trying to find that "money" to keep an online station afloat. Yet over there I see more of a cooperation going on. No one is slamming each other; if anything quite the opposite. Each station wants to do its part for the music and however it is run, the focal point is that the music gets out to the masses and not about bashing on other stations. And perhaps this is me, but I WANT everyone to be successful because there is room for everyone to grow! :) Just as I am looking for Party Radio USA to push forward, I also want to see my fellow online broadcasters (Energy 98.1, Fusion Radio Chicago, B-91, Electric FM, 96.7 Party, Dance Hit Radio, 1 Club, DI and MANY MORE...and yes even Pulse) grow. We don't have to bash each other to do that and honestly, it's really "passe".

92.3 Now is on the FM. I wish them the very best! At the same time for Long Island, Party FM is there and I wish them the best. 'KTU may not be my cup 'o tea per se, but for what it is and who they are going for, I wish them the best! If Pulse was still on the FM dial, I would have fully supported them. And maybe it's the whole "war" thing that has turned me off a bit from them; NOTHING against the on-air personalities that are there because I do support them. It's just a different time and we could accomplish more by cooperation rather than bashing.

Gets back to the quote from thataveragejoe :)
 
I felt the same way Joel did in regards for a "big station taking out the small broadcaster," but in the case of the truth, be happy what you started, and be glad it's benig followed.  The "Pulse" brand is not the only thing 92.3 NOW is using, who remembered when KTU had the "Dance Factory" specialty shows, and look who is taking that brand NOW?  Average Joe put it best, and I think if the noise was not made, then we wouldn't have these kind of mixshows, or probaly will, but deal with pre-recorded company made mixshows like the smaller markets run.  :eek:  Same goes for B98.5 here in the Jersey Shore.  When Hit 106 was on, their dance rotation was less, their airtime for mixshows was half the amount of what B98.5 has now, and B98.5 is in Jenks every week, compared to Hit 106 showing up there or at any nightclub once or twice a month. 
 
Bringing in this quote from another thread...

Tony Santiago said:
First...congratulations to 92.3 Now for beginning to rise up! I do think the dance aspect of the format with the mix shows as well as a few adds of dance that Z-100 does not cover is of help. They should further lean a bit more on dance (the "edgier" side) while keeping the rhythmic aspect of the format.

As far as the 'RXP bashing is concerned...the other board has a September PPM thread. :)

I put my two cents in there as well, regarding what format should be flipped onto 101.9 once RXP is done. I did say that 92.3 Now SHOULD be that station to do a dance/rhythmic format. But if they are still trying to concentrate their focus on remaining CHR and are concerned about Z-100, then perhaps 101.9 should do dance rhythmic.

Unlike Pulse....MORE rhythmic aspect, if that can sell the dance branded artists.
Unlike Party....NO hip-hop (when they were on 87.7 anyway)

And in this case, being that the station should be totally contemporary....NO CLASSIC FREESTYLE! A specialty show.....emmm, maybe, but NO CLASSIC FREESTYLE on rotation as if it was 1989.
Click to expand...

I can get on board with that. A caveat is during Weekends. I think that the dance remixes should extend back into the daytime on Saturdays. Imagine mix shows being blasted in the car riding down New York streets at 3pm Saturday in July. Do you get where I'm going? :)
 
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