Bob, I think most of the programming comes from Cumulus corporate in Atlanta. I'm not sure how much local input there is. What gives me pause is that this is the same company that is letting Warm 98 slide after a super-successful (and locally programmed) run in the books. 96 Rock isn't doing anything particularly adventurous. As a listener, I think a brawl between the two bad kids on the block would be entertaining, but that's just me.
That said, I'm not sure the format is going to make or break the station simply because of the transmitter location. It's way up in the air on the WLW tower in Mason, but it doesn't penetrate downtown Cincinnati and south of the river. That's a good chunk of the Cincinnati market. Also, theirs is a digital transmitter and WEBN's is not. WEBN can theoretically run at slightly over 100% without digital distortion, be slightly louder -- and still be legal.
<OPINON> WTUE puts the format to shame on both Pure Rock and WEBN, if you ask me. I'd love to get that signal consistently in the Cincinnati market... </OPINON>