• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Q-104 commercial screw up

J

johnbasalla

I'd like to know how this happened. At approx. 9:45pm on Sunday night, WQAL during a break in "Randy Jackson's Hit List" countdown show, ran a commercial. About 3/4 of the way through the spot, the next one started, and was a bit louder then the first. Nevertheless, you heard both spots playing simultaneously for the last 1/4 of the first spots time. Problem for the advertiser of spot #1 is that the phone number to call was given at the end of the spot, but there's no way to understand it out of the audio mess that was going on as both spots competed with eachother.
Will the station have to do a make-good, or will they only do that if they are caught by the advertiser or ad agency?
 
johnbasalla said:
I'd like to know how this happened. At approx. 9:45pm on Sunday night, WQAL during a break in "Randy Jackson's Hit List" countdown show, ran a commercial. About 3/4 of the way through the spot, the next one started, and was a bit louder then the first. Nevertheless, you heard both spots playing simultaneously for the last 1/4 of the first spots time. Problem for the advertiser of spot #1 is that the phone number to call was given at the end of the spot, but there's no way to understand it out of the audio mess that was going on as both spots competed with eachother.
Will the station have to do a make-good, or will they only do that if they are caught by the advertiser or ad agency?
Click to expand...

Reminds me of when Raleigh's WRSN (now WKSL) cut in on their last Christmas song with the end of Elton John's "Don't Let the Sun Go Down On Me" and both played simultaneously until the end of the Christmas song. The station then signed off and began stunting after the Elton John clip ended. The clip was to be the "swan song" of the "Sunny" format that aired on the station for ten years.
 
If it happened more than once at the same time in the spot then someone had the cue point screwed up. If it only happened that once, being at 9:49 on a Sunday night, maybe the cleaning people got a little crazy wiping down the keyboard. ;)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom