I'm not posting to this to comment about Q mix because I've found Columbus radio to as boring as this thread. The number one station in Columbus for the past 2 years has been WRZQ, which is live in the morning and voicetracked and boring the rest of the day. Where does that leave WHUM with a cume of less than 1/50th that of WRZQ?
And I don't think Jim Burgan ever posted anything about WHUM, but I will comment about the 5,140 views that the WHUM thread has accrued. That makes it the single-most read thread in the history of Radio-Info's Indiana board. The second-place winner was the thread about Talk Radio On FM, which generated less than half the views as the WHUM thread.
Considering the content of the WHUM thread and the number of replies, something is way out proportion here.
My guess is that jezus1stjinglepimp is right.