An Open Letter to Q100.
Dear Programming Staff of Q100:
Congrats on getting your 100,000 watt blowtorch that you've wanted. Your signal stretches from the Alabama border all the way to the SC border, from Chattanooga to well south of Macon. You occupy a frequency that has had some great formats in Atlanta radio history: WARM 100, Power 99, 99X and now you guys.
A lot of us were excited when you signed on in January 2001; Atlanta has always had some great CHRs and we were hoping you would continue that great tradition.
Z-93 was a great Top 40; Power 99 jammed for six intense years; 95.5 the Beat, when it signed on in 1999, was an extension of the late-great Power 99. Now you have the power in your hands.
Yet, you lack any teeth. You call yourself a CHR but your music mix is bland, banal and blah.
There are no less than four songs in your 100 most played singles currently by Matchbox Twenty and/or Rob Thomas , a group/singer that would easily classify as an AC act in 2008. Why do you subject us to "Never Ever" by All Saints, another song that is in your 100 most played singles? That song is over a decade
old and a single that is only played by three other Top 40s in the nation. Five Kelly Clarkson songs are in your currents. FIVE. We expect your competition at 94.1 to play the lighter mix of CHR - not you. Let them own Jason Mraz, David Archuleta and O.A.R. We have enough ACs and light Modern Rockers in this city.
I commend you for not playing a hot song 99 times a week in rotation; however, you are missing the boat when it comes to hot music.
Add some remixes during the day every now and then - it adds energy to your sound plus gives you the edge when it comes to variety. Throw in a song every now and then that makes your jaw drop (not just at 2:30 every weekday). Look at the playlists of Z100, WBBM, KIIS-FM or Energy 92 and add a single that is not always "safe."
You have a great opportunity to make a lasting impression on this city in the same way that Hot 107.9 and News/Talk AM750 does, or 99X and Peach 94.9 did. I urge you to stop playing it safe and not program this great signal as if it were a Top 50 or Top 100 market. We are the eight largest radio market in the U.S. - please program it as such.
Sincerely,
A Life Long Atlantan
Dear Programming Staff of Q100:
Congrats on getting your 100,000 watt blowtorch that you've wanted. Your signal stretches from the Alabama border all the way to the SC border, from Chattanooga to well south of Macon. You occupy a frequency that has had some great formats in Atlanta radio history: WARM 100, Power 99, 99X and now you guys.
A lot of us were excited when you signed on in January 2001; Atlanta has always had some great CHRs and we were hoping you would continue that great tradition.
Z-93 was a great Top 40; Power 99 jammed for six intense years; 95.5 the Beat, when it signed on in 1999, was an extension of the late-great Power 99. Now you have the power in your hands.
Yet, you lack any teeth. You call yourself a CHR but your music mix is bland, banal and blah.
There are no less than four songs in your 100 most played singles currently by Matchbox Twenty and/or Rob Thomas , a group/singer that would easily classify as an AC act in 2008. Why do you subject us to "Never Ever" by All Saints, another song that is in your 100 most played singles? That song is over a decade
old and a single that is only played by three other Top 40s in the nation. Five Kelly Clarkson songs are in your currents. FIVE. We expect your competition at 94.1 to play the lighter mix of CHR - not you. Let them own Jason Mraz, David Archuleta and O.A.R. We have enough ACs and light Modern Rockers in this city.
I commend you for not playing a hot song 99 times a week in rotation; however, you are missing the boat when it comes to hot music.
Add some remixes during the day every now and then - it adds energy to your sound plus gives you the edge when it comes to variety. Throw in a song every now and then that makes your jaw drop (not just at 2:30 every weekday). Look at the playlists of Z100, WBBM, KIIS-FM or Energy 92 and add a single that is not always "safe."
You have a great opportunity to make a lasting impression on this city in the same way that Hot 107.9 and News/Talk AM750 does, or 99X and Peach 94.9 did. I urge you to stop playing it safe and not program this great signal as if it were a Top 50 or Top 100 market. We are the eight largest radio market in the U.S. - please program it as such.
Sincerely,
A Life Long Atlantan