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Q101 and WRXP to end on Thursday

R

radioaircheck

All Access is reporting that WRXP in New York will end their current format on Thursday. They also say an unconfirmed report is also saying that Q101 staffers have been tod that Thursday will ned their format as well. No word on The Loop. That one I quess they are going to leave alone for the time beeing, who knows. At any rate, and end of an era at Q101.
 
The end of one era and possibly the beginning of another. I think Randy sees an opportunity in the downsizing and consolidation (which he had a hand in) at CC. When he sees a hole you can count on him to try to drive a truck through it.
 
Let the countdown begin! Will it be news/talk on 101.9 New York? Or will Randy Michaels have guts to go head to head against CBS' two-headed news hydra, WINS and WCBS-AM? I hope it's news/talk, mostly local, which will immediately differentiate 101.9 from WOR and WABC, who seem to have forgotten they're New York radio stations. That's a format hole in NY Michaels could drive a convoy of trucks through!

Over at WKQX Chicago, the question is much the same. Is Michaels' going to go head-to-head against all-news WBBM, the highest rated and highest billing station in Chicago? And will WBBM blink and simulcast on 105.9 FM?

I'm surprised it's happening this quickly. I thought the flips wouldn't happen until around Aug 1. :)
 
Yes, it's going very quickly. To setup a news/talk station is harder than setup a music format. Maybe they planning in deep secret this new news/talk station.
 
radioguy39nj said:
...I'm surprised it's happening this quickly. I thought the flips wouldn't happen until around Aug 1. :)
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And that still may be the case: word on the street is that WRXP is planning to stunt for a fortnight starting this Friday to flush out the old rock audience. I wouldn't be surprised if the same thing happened on what will soon be known as WIIN.
 
What about Kiss 103.5 leaning alternative? It'd help grab some former Q101 fans... XRT could also see an advantage with the demise of Q101 too :)
 
danikayser84 said:
What about Kiss 103.5 leaning alternative? It'd help grab some former Q101 fans... XRT could also see an advantage with the demise of Q101 too :)
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XRT leaning Alternative would be an easy move IMO (just like Dave-FM has done in Atlanta) - Kiss leaning Alternative would be much more tricky, and I think they'd run the risk of losing one group of listeners for another - their current audience is heavily ethnic, so leaning Alternative would mean losing that demographic to B96
 
i am not convinced that XRT would adjust their music much. the have a formula that is working for them. I am not convinced that Q101 listensers would go over there. they might sample XRT, and not on a regular basis. XRT has always had a very loyal listener base and I don't think they would risk loosing those listeners. I think it is going to take somebody to take the risk to bring the alternative music back.
 
radioaircheck said:
i am not convinced that XRT would adjust their music much. the have a formula that is working for them. I am not convinced that Q101 listensers would go over there. they might sample XRT, and not on a regular basis. XRT has always had a very loyal listener base and I don't think they would risk loosing those listeners. I think it is going to take somebody to take the risk to bring the alternative music back.
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I totally agree. Why risk alienating a large listener base for the benefit of trying to attract pieces of a much smaller one? As for Kiss 103.5, they're doing well - why should they try to 'go after' Q101's listeners? That doesn't make any more sense than WLIT doing so.

My guess is that the Loop ends up leaning a bit more modern in an attempt to grab some of the lost Q101 listeners while holding on to most of the Loop's present ones. As for the rest of Q101's listeners? Many will probably go to suburban rockers like WIIL. But the overall listenership has long been insufficient to support the station, hence the blowing out of the format. I don't sense a movement on the part of Chicago market programmers to shift format in order to attract the few listeners they'd get from disaffected aficionados of (today's) Q101.
 
BRNout said:
radioaircheck said:
i am not convinced that XRT would adjust their music much. the have a formula that is working for them. I am not convinced that Q101 listensers would go over there. they might sample XRT, and not on a regular basis. XRT has always had a very loyal listener base and I don't think they would risk loosing those listeners. I think it is going to take somebody to take the risk to bring the alternative music back.
Click to expand...

I totally agree. Why risk alienating a large listener base for the benefit of trying to attract pieces of a much smaller one? As for Kiss 103.5, they're doing well - why should they try to 'go after' Q101's listeners? That doesn't make any more sense than WLIT doing so.

My guess is that the Loop ends up leaning a bit more modern in an attempt to grab some of the lost Q101 listeners while holding on to most of the Loop's present ones. As for the rest of Q101's listeners? Many will probably go to suburban rockers like WIIL. But the overall listenership has long been insufficient to support the station, hence the blowing out of the format. I don't sense a movement on the part of Chicago market programmers to shift format in order to attract the few listeners they'd get from disaffected aficionados of (today's) Q101.
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And it was XRT, after a few years of a dogfight with Q101 over breaking artists and concert sponorship, who chose to bow out, let Q101 have the kids, stay with the audience who'd been with them for 10 to 20 years and go AAA.
 
danikayser84 said:
What about Kiss 103.5 leaning alternative? It'd help grab some former Q101 fans... XRT could also see an advantage with the demise of Q101 too :)
Click to expand...


yeah that worked so well for Q102 in philly after y100 flipped it went back to top 40 after a month
we did not get another rock station until clear channel flipped spanish rumba 104.5 to Radio 104.5 and shot up at the top of the ratings
 
BRNout said:
radioaircheck said:
i am not convinced that XRT would adjust their music much. the have a formula that is working for them. I am not convinced that Q101 listensers would go over there. they might sample XRT, and not on a regular basis. XRT has always had a very loyal listener base and I don't think they would risk loosing those listeners. I think it is going to take somebody to take the risk to bring the alternative music back.
Click to expand...

I totally agree. Why risk alienating a large listener base for the benefit of trying to attract pieces of a much smaller one?
Click to expand...

There are a lot of AAAs though, nationwide, adding stuff from the Alternative chart, most of which are getting ratings boosts

Mix 101.9 could also add more Modern AC stuff to attract some former Alt. listeners
 
Look for Fresh to become Chicago's New Modern AC .

With MIX now playing Chris Brown, Ke$ha, Usher, and Enrique/Pitbull songs, they basically moved themselves so far CHR that they saved Fresh from being flipped. Fresh has two 2 Q101 djs from the 90's and are pounding songs that Mix and Q101 used to play.

Nice work Bonne-bard! And too bad for fans of FM news.
 
shame @q101 and i do see folks switching to WIIL at the same time i never tracked their signal to downtown or anywhere for that matter.

Could this mean a format skew for any Next Media properties. Maybe Y1039 goes alternative?
 
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