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Q102 is now old school

B

bringbackradio

Looks like KRBQ is the latest station to succumb to the declining popularity of the throwback hip hop and R&B format as of today. I can't find much info elsewhere right now (maybe it'll post later) but sounds like Entercom threw in the towel and flipped Q to old school, picking up where KISQ left off in 2016 when Kiss FM flipped to The Breeze. Pat Garrett is the VO.

By the way I don't think Entercom has ever programmed a classic R&B/soul/pop-intense rhythmic AC until now, though they also own WWWS in Buffalo.
 
It looks like the Jammin Oldies format make a return in a 2.0 version of it. I wonder which Entercom market is next.
 
https://radioinsight.com/headlines/179609/krbq-san-francisco-flips-to-rhythmic-oldies/

Entercom flipped Classic Hip-Hop “Q102.1” KRBQ San Francisco to Rhythmic Oldies at 10:00 this morning.

Retaining the previous name, the station is now positioning as “The Bay’s Old School” with a focus on 1970s through 90s R&B. The move positions KRBQ closer musically to Bonneville R&B 102.9 KBLX. In the July Nielsen Audio ratings KRBQ held a 2.1 share, while KBLX was at a 2.3.

The station’s new visual logo is nearly identical to the one utilized by iHeartMedia’s “98.1 Kiss-FM” KISQ until they dropped the format in 2016.
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As noted in the article its being compared to KISQ-FM prior to becoming Iheart's flagship station for "The Breeze"
 
RadioPatrol said:
As noted in the article its being compared to KISQ-FM prior to becoming Iheart's flagship station for "The Breeze"
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Not exactly the second coming of Kiss; I'm not seeing any of the danceable New Wave titles or deep cuts that Kiss often played. OTOH, they're going back to the early '70s for Spinners/J-5 type stuff; Kiss wasn't going back that far when at their peak.

Kinda ironic, as it was Q-102's initial success that threw IHeart into panic mode, leading Kiss to add a bunch of '90s hip-hop, which alienated their core demo of middle-aged women (who weren't happy to have Tupac, Jay-Z and Snoop mixed in with their Madonna, Prince and Chic) and sent the station into a confused tailspin.
 
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RadioJunkieMike said:
Not exactly the second coming of Kiss; I'm not seeing any of the danceable New Wave titles or deep cuts that Kiss often played. OTOH, they're going back to the early '70s for Spinners/J-5 type stuff; Kiss wasn't going back that far when at their peak.

Kinda ironic, as it was Q-102's initial success that threw IHeart into panic mode, leading Kiss to add a bunch of '90s hip-hop, which alienated their core demo of middle-aged women (who weren't happy to have Tupac, Jay-Z and Snoop mixed in with their Madonna, Prince and Chic) and sent the station into a confused tailspin.
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That is correct . I felt that KISQ jumped the shark when they added all of those pop and new wave titles.

I loved the original Michael Erickson version of Kiss FM and while I love the Breeze, it’s could to see Old School back in the Bay Area.
 
erwin33 said:
It looks like the Jammin Oldies format make a return in a 2.0 version of it. I wonder which Entercom market is next.
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I don’t see E-com spreading it elsewhere (maybe ‘BMX in Chicago if it declines; it’s in a good position right now with billing and key demos). Jammin’ Oldies had the majority of its best success in Cali.
 
RadioJunkieMike said:
Not exactly the second coming of Kiss; I'm not seeing any of the danceable New Wave titles or deep cuts that Kiss often played. OTOH, they're going back to the early '70s for Spinners/J-5 type stuff; Kiss wasn't going back that far when at their peak.

Kinda ironic, as it was Q-102's initial success that threw IHeart into panic mode, leading Kiss to add a bunch of '90s hip-hop, which alienated their core demo of middle-aged women (who weren't happy to have Tupac, Jay-Z and Snoop mixed in with their Madonna, Prince and Chic) and sent the station into a confused tailspin.
Click to expand...

I was thinking the same thing. I've been listening for the last hour and I just heard "Regulate" by Warren G followed by "Never Too Much" by Luther Vandross. Scope seems wide.
 
RadioJunkieMike said:
Guess they were making too much money. Irony: station that plays oldies firing the 2 guys who are actually old enuf to remember when the songs they play were new.
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Chuy and Vic had only been there since last year. Hardly long enough for them to have worked their way into higher incomes. More likely is that some kind of research done by the station indicated that they were not the best fit for the station in its revised format.
 
Wow, classic. Here's a format discarded yet brought back for the Bay Area. No one missed it, no one needs it. But here it is. So you have a 33kw signal and all you can think to put on it is the old 98.1 KissFM format dumped for "The Breeze?"

Question: Why is the KRBQ audio SO BAD? Today I heard what sounded like a digital feedback version of Marvin Gaye's "Sexual Healing" at about 1pm. Digital ringing. Unlistenable. Nobody is minding this shop. Hey Entercom, way to go. Just sell it if you're not going to put any effort into it.
 
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