How original. A Charlotte radio station pulled the same thing during a regular season NFL game in which the Panthers hosted the Cowboys, as fans were donning masks with the likeness of - you guessed it - Jessica Simpson.
Incidentally, after the Cowboys were dismissed in the playoffs by the Giants, the New York Post claimed credit for a "Jess Jinx" by sending a lookalike to Texas Stadium that apparently passed off as Ms. Simpson, even though she looked nowhere near like her. Then again, given it's the Post, they're already lower than some of the radio stations that pull these cheap gimmicks in the first place.
How soon will a competing New York station start doling out masks with the likeness of Brady's current flame, Gisele Bundchen?