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Q104

I read this from awhile back.

"I am NO fan of Mr. Fee. That's obvious. While talented PDs like Jim Davis, Steve Legurski and John Gorman whittle away on the bench, Undeserving Allan has been WQAL's PD for five years now."

I've gotta say..whether you dig his show or not...this is a talented programmer. Undeserving?? And he's kept a HOT AC ship thriving for 5 years??
With all due respect, Mssr. Davis, Legurski and Gorman (all brilliant programmers) would each struggle to do the same in today's day & age.

Who else has done that in a major market in AMERICA??? Lets see?
Mix 102.7-NYC (nope); KHMX-Houston (nope); Star-San Diego (Jack--so nope); Star-Los Angeles (nope); KVMX (nope); Alice-Denver (nope);
Mix 95.7-Philly (nope); Mix 1065-Baltimore (nope); who does that leave?? Scott Shannon-WPLJ and Mary-Ellen at WTMX-Chicago (Allan's predecessor at Q104)???
Fee is in good company....SOLID programmer.

Chi
 
> I read this from awhile back.
>
> "I am NO fan of Mr. Fee. That's obvious. While talented PDs
> like Jim Davis, Steve Legurski and John Gorman whittle away
> on the bench, Undeserving Allan has been WQAL's PD for five
> years now."
>
> I've gotta say..whether you dig his show or not...this is a
> talented programmer. Undeserving?? And he's kept a HOT AC
> ship thriving for 5 years??
> With all due respect, Mssr. Davis, Legurski and Gorman (all
> brilliant programmers) would each struggle to do the same in
> today's day & age.
>
> Who else has done that in a major market in AMERICA??? Lets
> see?
> Mix 102.7-NYC (nope); KHMX-Houston (nope); Star-San Diego
> (Jack--so nope); Star-Los Angeles (nope); KVMX (nope);
> Alice-Denver (nope);
> Mix 95.7-Philly (nope); Mix 1065-Baltimore (nope); who does
> that leave?? Scott Shannon-WPLJ and Mary-Ellen at
> WTMX-Chicago (Allan's predecessor at Q104)???
> Fee is in good company....SOLID programmer.
>
> Chi
>

Allan--

Thanks for checking in. :)

Seriously, the Fee defense here is getting a bit strained. You're basing your defense of him on the fact that other selected similar stations have failed. Well, one poster on this board has already excoriated me for comparisons between Q104 and other cities. (Which begs, if you're going to compare, why did you mysteriously leave out Star 100.7 Pittsburgh, a sister station in every sense: owner and format. Because it IS successful and well programmed, more so than Q?)

I shall similarly excoriate you for the same comparative fault.

And richardhead had a point in his argument: we can and should judge Q104, and by extension, Fee, based on the Cleveland market. Fine.

Q104 has not been "thriving" for 5 years. It sounds better now than it used to, but by no means was it thriving for the first couple/few years of Fee's stewardship. He's made some good hires: Jen Toohey being the best. But for every good hire, there's banalism on his part.

What independent and "talented" PD says, "well, the nationwide search directed by me discovered that the best AM co-host is...me"? Sounds positively Bushian (Cheney heading the VP search cmte.; Miers heading the Supreme Court search cmte.)

What "talented" programmer goes through as many on-air hosts as Fee has in such a short period of time? Yes, I know Cleveland is the pass-through anymore to better markets--like Appleton, WI and Greensboro, NC. But nate81 ran down the list--and it was extensive. Far too extensive.

And you can't tell me that far-away radio prognosticators relied solely on the 12+ numbers when they come out with their declarations that Q104 was going to adopt a "Jack" format (dumb move, but regardless). That rumor, recently, and surprisingly, did NOT start on this board. (We have visions of heavy metal on 850, thank you very much.)

Davis, Legurski, and Gorman would struggle with Hot AC--mostly because they don't necessarily believe in such a format, nor do they have experience in it. Gorman, if I remember his writings correctly, and adopting my own extrapolations from my conversations with him, doubts that such a format has any staying power. It undergoes constant reformulations, because the listeners to such a format are the most fickle ever (25-40 females).

Also, none of those programmers are necessarily "company men". Each is successful and talented, and have track records to show for it. But they all gained their success in the pre-consolidation world, when you had to compete against each other. Now, all Fee has to do is defend his piece of the pie (not hard--he has one tangential competitor, Mix), and not take away any other company pie (WDOK and even 923X). It's not hard to program down. But it is hard to keep that sustainable.

I've heard from others on the R-I boards that radio isn't an "art". Bullshit. It surely is an art--as well as a business. You can't just be "play the hits" and have done with it. There's more to that, and in that regard, Fee's programming "art" on Q104 is reflective of his AM show--mediocre.
 
>Now, all Fee has to do is defend his piece of the pie (not hard--he has one tangential competitor, Mix)>>>


Last time I checked (in the demo) WGAR was #1 then Mix, Q104 and The Fish all pretty close in Cleveland...and in Akron WKDD is thrown into the competition.
 
Demo competition

> >Now, all Fee has to do is defend his piece of the pie (not
> hard--he has one tangential competitor, Mix)>>>
>
>
> Last time I checked (in the demo) WGAR was #1 then Mix, Q104
> and The Fish all pretty close in Cleveland...and in Akron
> WKDD is thrown into the competition.
>

I meant head-to-head "format-ish" competitor--WKDD, also Hot AC, is just a bit too far away to be serious in the north metro (Cuyahoga, Lorain, Geauga, Lake), but competes in Akron-Summit, Medina, and Portage.

The female 25-40 demo is pretty crowded--with those stations you list, plus Kiss and WDOK/WMJI on the lower and upper peripheries, respectively, as well.
 
> Thanks for checking in. :)
>
> Seriously, the Fee defense here is getting a bit strained.
> You're basing your defense of him on the fact that other
> selected similar stations have failed. Well, one poster on
> this board has already excoriated me for comparisons between
> Q104 and other cities. (Which begs, if you're going to
> compare, why did you mysteriously leave out Star 100.7
> Pittsburgh, a sister station in every sense: owner and
> format. Because it IS successful and well programmed, more
> so than Q?)

> I shall similarly excoriate you for the same comparative
> fault.
>
> And richardhead had a point in his argument: we can and
> should judge Q104, and by extension, Fee, based on the
> Cleveland market. Fine.

It makes no sense to compare another Hot AC in another market to Cleveland. Every market is different. Just because something works in ________ doesn't (necessarily) mean it'll work here. Some people would like to BELIEVE that, but it just doesn't work that way. Just look at the difference between Cleveland and Columbus when it comes to CHR's. WNCI is programmed the way it is for a reason and KISS is programmed the way it is for a reason.

> Q104 has not been "thriving" for 5 years. It sounds better
> now than it used to, but by no means was it thriving for the
> first couple/few years of Fee's stewardship. He's made some
> good hires: Jen Toohey being the best. But for every good
> hire, there's banalism on his part.

Couldn't agree more with you there.

> What independent and "talented" PD says, "well, the
> nationwide search directed by me discovered that the best AM
> co-host is...me"? Sounds positively Bushian (Cheney heading
> the VP search cmte.; Miers heading the Supreme Court search
> cmte.)

As I've stated in an earlier response, I wouldn't be so quick to say it was all Fee. I am not defending him, but in this corporate age, I would believe corporate was behind the decision to save some $$$$. Throw an extra few grand to the PD instead.

> What "talented" programmer goes through as many on-air hosts
> as Fee has in such a short period of time? Yes, I know
> Cleveland is the pass-through anymore to better
> markets--like Appleton, WI and Greensboro, NC. But nate81
> ran down the list--and it was extensive. Far too extensive.

Hey, don't knock the Carolinas! LOL Let's not forget that Hot AC ain't the most exciting format to do. Again, not defending Fee, it's just the presentation (if you will) of the format.

> And you can't tell me that far-away radio prognosticators
> relied solely on the 12+ numbers when they come out with
> their declarations that Q104 was going to adopt a "Jack"
> format (dumb move, but regardless). That rumor, recently,
> and surprisingly, did NOT start on this board. (We have
> visions of heavy metal on 850, thank you very much.)

> Davis, Legurski, and Gorman would struggle with Hot
> AC--mostly because they don't necessarily believe in such a
> format, nor do they have experience in it. Gorman, if I
> remember his writings correctly, and adopting my own
> extrapolations from my conversations with him, doubts that
> such a format has any staying power. It undergoes constant
> reformulations, because the listeners to such a format are
> the most fickle ever (25-40 females).

And the latter is exactly what I said. The problem with many Hot AC's -- as has been the problem for many years -- is lack of direction. "What exactly is Hot AC?" I think many programmers (and probably consultants) wonder. They test the same titles (for the most part) from market to market. Because the core is so fickle, they'd rather play it safe.

I actually applaud WKDD for taking the direction they do with the music. An "adult CHR" lean. Just because she's 35 doesn't mean she doesn't like Usher. Or TLC. That's why I say "test this stuff!" If it tests poorly, then at least you know and can say 'hey, the demo doesn't like it!'

> Also, none of those programmers are necessarily "company
> men". Each is successful and talented, and have track
> records to show for it. But they all gained their success
> in the pre-consolidation world, when you had to compete
> against each other. Now, all Fee has to do is defend his
> piece of the pie (not hard--he has one tangential
> competitor, Mix), and not take away any other company pie
> (WDOK and even 923X). It's not hard to program down. But
> it is hard to keep that sustainable.

This market offer two different-sounding Hot AC's. You have WQAL which is their "90's and Now" focus and you have MIX, which is 70's/80'/90's/Today Hot AC focus. They each have their unique sound that sets them apart.

> I've heard from others on the R-I boards that radio isn't an
> "art". Bullshit. It surely is an art--as well as a
> business. You can't just be "play the hits" and have done
> with it. There's more to that, and in that regard, Fee's
> programming "art" on Q104 is reflective of his AM
> show--mediocre.

As nate81 suggested, if Fig was behind the playlists while he was MD, then we'll see what'll happen now that he's gone.
 
Re: Demo competition

> > >Now, all Fee has to do is defend his piece of the pie
> (not
> > hard--he has one tangential competitor, Mix)>>>
> >
> >
> > Last time I checked (in the demo) WGAR was #1 then Mix,
> Q104
> > and The Fish all pretty close in Cleveland...and in Akron
> > WKDD is thrown into the competition.
> >
>
> I meant head-to-head "format-ish" competitor--WKDD, also Hot
> AC, is just a bit too far away to be serious in the north
> metro (Cuyahoga, Lorain, Geauga, Lake), but competes in
> Akron-Summit, Medina, and Portage.

And that's more due to the placement at 98.1-Canton than anything else. It has a sizable wattage (75KW) but on a relatively small tower. I'm lucky some days to DX 'em in Avon.

When WKDD was at 96.5 - which was an actual Akron signal prior to CC moving the transmitter to the WTAM/1100 tower in Brecksville - my sister was a hugh fan and devoted listener. It was really due to the presentation than anything else, as they were a HAC/Adult Top 40 before the move to 98.1.

- nate81<P ID="signature">______________
Nathan Obral
University Partnership Representative: LCCC Student Senate, Elyria, Ohio

Soon-to-be-webmaster - http://www.lcccradio.com</P>
 
> Allan--
>
> Thanks for checking in. :)
>
> Seriously, the Fee defense here is getting a bit strained.
> You're basing your defense of him on the fact that other
> selected similar stations have failed. Well, one poster on
> this board has already excoriated me for comparisons between
> Q104 and other cities. (Which begs, if you're going to
> compare, why did you mysteriously leave out Star 100.7
> Pittsburgh, a sister station in every sense: owner and
> format. Because it IS successful and well programmed, more
> so than Q?)
>
> I shall similarly excoriate you for the same comparative
> fault.
>
> And richardhead had a point in his argument: we can and
> should judge Q104, and by extension, Fee, based on the
> Cleveland market. Fine.
>
> Q104 has not been "thriving" for 5 years. It sounds better
> now than it used to, but by no means was it thriving for the
> first couple/few years of Fee's stewardship. He's made some
> good hires: Jen Toohey being the best. But for every good
> hire, there's banalism on his part.

The fact that WQAL sounds better isn't a vote of confidence on Mary Ellen, either. Back then, I saw Q as having a tired and worn presentation. The bumpers were overused; the jingles were ancient; the music was, well, awful - one could stand only SO much Hootie, Alanis, and the Proclaimers during one day!

Allan swept the jingles and bumpers aside, but that was a gimme. Anyone could have done that. Since then, he started a "trial by error" basis of trying to give Q a facelift. (I even remember Sean Robertson on a weekend fill-in once!)

Which isn't a sin, but for an ALREADY underperforming station, that isn't going to work. Especially in a market like Cleveland.

> What independent and "talented" PD says, "well, the
> nationwide search directed by me discovered that the best AM
> co-host is...me"? Sounds positively Bushian (Cheney heading
> the VP search cmte.; Miers heading the Supreme Court search
> cmte.)

Don't get me started.

> What "talented" programmer goes through as many on-air hosts
> as Fee has in such a short period of time? Yes, I know
> Cleveland is the pass-through anymore to better
> markets--like Appleton, WI and Greensboro, NC. But nate81
> ran down the list--and it was extensive. Far too extensive.
>
>
> And you can't tell me that far-away radio prognosticators
> relied solely on the 12+ numbers when they come out with
> their declarations that Q104 was going to adopt a "Jack"
> format (dumb move, but regardless). That rumor, recently,
> and surprisingly, did NOT start on this board. (We have
> visions of heavy metal on 850, thank you very much.)

Yep. We started the infamous "CC buys 850, flips it to libtalk; 106.5 flips to the existing WKNR sports format" back in April. Obviously not true, but go figure.

> Davis, Legurski, and Gorman would struggle with Hot
> AC--mostly because they don't necessarily believe in such a
> format, nor do they have experience in it. Gorman, if I
> remember his writings correctly, and adopting my own
> extrapolations from my conversations with him, doubts that
> such a format has any staying power. It undergoes constant
> reformulations, because the listeners to such a format are
> the most fickle ever (25-40 females).

Going back to the quote that got the thread started:

"I am NO fan of Mr. Fee. That's obvious. While talented PDs like Jim Davis, Steve Legurski and John Gorman whittle away on the bench, Undeserving Allan has been WQAL's PD for five years now."

I have since been told that Jim Davis has a gig in Cleveland radio's version of Siberia - OM for brokered WERE/1300. But when he's given a chance, he's a damn good standards programmer. The reason why he's bounced between 1260, 850 and 1420 is due in some ways to a lack of faith by each station owner: WBBG with Jacor, WRMR/850 with AMFM, and WRMR/1420 with, tragically, Robert Conrad.

Oh, while Legurski worked at WNCX, I see him as a sports programmer. He should be at WKNR right now. Not Mike Luczak - who could surpass Fee as the worst PD in town...

> Also, none of those programmers are necessarily "company
> men". Each is successful and talented, and have track
> records to show for it. But they all gained their success
> in the pre-consolidation world, when you had to compete
> against each other. Now, all Fee has to do is defend his
> piece of the pie (not hard--he has one tangential
> competitor, Mix), and not take away any other company pie
> (WDOK and even 923X). It's not hard to program down. But
> it is hard to keep that sustainable.
>
> I've heard from others on the R-I boards that radio isn't an
> "art". Bullshit. It surely is an art--as well as a
> business. You can't just be "play the hits" and have done
> with it. There's more to that, and in that regard, Fee's
> programming "art" on Q104 is reflective of his AM
> show--mediocre.

The standards format is a wonderful format. It's an artful format. But it can't win in the audience age cume demos. Moreover, most standards stations (if they have survived with local programming) are starting to segue into a beautiful music/easy listening bend. Witness the latter days of WRMR/850 with "easy listening oldies."

I'd never expect Jim to program a HAC. In an ideal world, WQAL would go back to beautiful music with Jim as the PD. But it will never happen, due to a risk of undercutting sister station WDOK.

- nate81<P ID="signature">______________
Nathan Obral
University Partnership Representative: LCCC Student Senate, Elyria, Ohio

Soon-to-be-webmaster - http://www.lcccradio.com</P>
 
Jim Davis and Faith

> Going back to the quote that got the thread started:
>
> "I am NO fan of Mr. Fee. That's obvious. While talented PDs
> like Jim Davis, Steve Legurski and John Gorman whittle away
> on the bench, Undeserving Allan has been WQAL's PD for five
> years now."
>
> I have since been told that Jim Davis has a gig in Cleveland
> radio's version of Siberia - OM for brokered WERE/1300. But
> when he's given a chance, he's a damn good standards
> programmer. The reason why he's bounced between 1260, 850
> and 1420 is due in some ways to a lack of faith by each
> station owner: WBBG with Jacor, WRMR/850 with AMFM, and
> WRMR/1420 with, tragically, Robert Conrad.

Just to be clear: it was lack of faith in the FORMAT bu each of those owners--not lack of faith in Jim Davis. Everyone of those stations flipped for non-format/non-results reasons: Jacor, to save money while trying to sell it; Salem, to put money-bathing sports on in the re-alignment of 2001; and WCLV, to sell 1420 and save the classical. It's unfortunate that each of these events caused the end to a well-produced and well-executed format and station under Jim's leadership, but that's the radio business. If you're old, don't apply (listeners and air talent, concurrently).

> Oh, while Legurski worked at WNCX, I see him as a sports
> programmer. He should be at WKNR right now. Not Mike Luczak
> - who could surpass Fee as the worst PD in town...
>

Legurski was also GM at The End in the early 90s. See his picture here. (Bottom center photo, far right, top row).
 
Re: Jim Davis and Faith

> > Going back to the quote that got the thread started:
> >
> > "I am NO fan of Mr. Fee. That's obvious. While talented PDs
> > like Jim Davis, Steve Legurski and John Gorman whittle away
> > on the bench, Undeserving Allan has been WQAL's PD for five
> > years now."
> >
> > I have since been told that Jim Davis has a gig in Cleveland
> > radio's version of Siberia - OM for brokered WERE/1300. But
> > when he's given a chance, he's a damn good standards
> > programmer. The reason why he's bounced between 1260, 850
> > and 1420 is due in some ways to a lack of faith by each
> > station owner: WBBG with Jacor, WRMR/850 with AMFM, and
> > WRMR/1420 with, tragically, Robert Conrad.
>
> Just to be clear: it was lack of faith in the FORMAT bu each
> of those owners--not lack of faith in Jim Davis. Everyone
> of those stations flipped for non-format/non-results
> reasons: Jacor, to save money while trying to sell it;
> Salem, to put money-bathing sports on in the re-alignment of
> 2001; and WCLV, to sell 1420 and save the classical. It's
> unfortunate that each of these events caused the end to a
> well-produced and well-executed format and station under
> Jim's leadership, but that's the radio business. If you're
> old, don't apply (listeners and air talent, concurrently).

You said it better than I ever could have.

I'd add that Salem already crimped the airshifts for Jim and Ted Hallaman for eight hours of brokered talk per day before the end of WRMR/850. (A majority of that time wound up on WKNR when they moved to 850 for several months. "We Always Talk Sports - Always.") And yet Jim kept WRMR viable enough for WCLV to take a flier on the format for 1420. An impressive achievement, indeed.

- nate81<P ID="signature">______________
Nathan Obral
University Partnership Representative: LCCC Student Senate, Elyria, Ohio

Soon-to-be-webmaster - http://www.lcccradio.com</P>
 
>
>
> The standards format is a wonderful format. It's an artful
> format. But it can't win in the audience age cume demos.
>

Most importantly, it can't make money..national advertisers won't go near it, and local advertisers, outside of the occasional car and jewlery store, won't either..
>
 
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