Lets see...They have country, news/talk, oldies/variety hits, adult contemporary, and classic rock, oh and that am sports channel I guess.
What I think would be good is if they would do a swap out with KUUL, put them on 106.5, simulcast until Thanksgiving day, then 101.3 goes all all christmas for the holiday season, with a new format debuting in January.
If you think about it, KUUL is the one they are really promoting and pushing right now. WLLR is a no brainer, as is WOC and Mix. Do they run all Christmas this year on KUUL? In the past they have used it to tweak the format some and introduce newer music. The station can't get too much more progressive into the 80's than it is right now without affecting Mix. Also, they spend all this money for marketing only to play all Christmas again?
Look for 101.3 to debut with a new format in January...with KUUL on 106.5....and that format, as I speculated before, will be.....101.3, KISS FM. Go back up against B100. Thoughts?