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Q97.5 London

M

mjlarochelle

It has now been several months since Standard Radio rebranded CIQM-FM in London from the longtime Q97.5 moniker to 97.5 London's EZ Rock, with a generic logo used by other EZ Rock stations such as CJEZ-FM in Toronto.

However, it appears nobody has even noticed the change. Everyone still calls it Q97.5. The "Q" branding has been there pretty much since the start in 1986, through both its original frequency of 103.1 MHz to its present location (CIQM moved in 1993).

97.5 on its own just sounds completely wrong. The "Q" naturally fits there.
 
M.J. said:
It has now been several months since Standard Radio rebranded CIQM-FM in London from the longtime Q97.5 moniker to 97.5 London's EZ Rock, with a generic logo used by other EZ Rock stations such as CJEZ-FM in Toronto.

However, it appears nobody has even noticed the change. Everyone still calls it Q97.5. The "Q" branding has been there pretty much since the start in 1986, through both its original frequency of 103.1 MHz to its present location (CIQM moved in 1993).
97.5 on its own just sounds completely wrong. The "Q" naturally fits there.
Click to expand...


There must have been something special about Q...EZ rock was already a Telemedia thing, and Q was already owned by Telemedia prior to their sale to Standard, so why the change now? Why not then?

It does sound like a cookie cutter thing to me, but there has always been the option to drop the letter Q...
 
Yeziknoradio said:
There must have been something special about Q...EZ rock was already a Telemedia thing, and Q was already owned by Telemedia prior to their sale to Standard, so why the change now? Why not then?

It does sound like a cookie cutter thing to me, but there has always been the option to drop the letter Q...
Click to expand...

How long had the EZ Rock branding existed previously across the country?
 
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