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"Quality Rock" coming to Houston?

Seems IF Cumulus were smart they'd go Actual Alternative with Jack to shave a couple points/rank positions off the Not Alternative Buzz.

That would seemingly help their soon to be needy KRBE cash cow , and at the same time get some actual numbers to sell at 103.7. I've got to think Robison would love that too.

And Jack already has the biggest alternative rock voice guy in the biz, so maybe it already has started.

But whatever they do with Jack, Cumulus better hurry up and do something to help KRBE since it's getting a beat-down by Hot on the low end and now Mix setting up for an attack from the top. CBS is going to hit them hard as hell from both sides.

Also does anyone have top 10 25-54 rankers? With BUZZ doing so well 12 (or 6?) plus, I have to think they do somewhat well in adults....
 
crguy said:
Seems IF Cumulus were smart they'd go Actual Alternative with Jack to shave a couple points/rank positions off the Not Alternative Buzz.
Click to expand...

We'll see soon enough if the new 103 7 is an alternative or not...
 
putting up that rim-shot transmitter was a waste of money. Nothing on that frequency will pull in good numbers due to poor coverage getting to Houston's west side.
 
Weak signal or not the east side of the world is ready for a real rock station active actual alternitive whatever how come a rock station can't just play what the people want to hear Real rock for real people sell whatever in the middle but change the play lists to make it worth listening to.
 
I don't see it. Rock has already been tried there before, and it failed. Here's a surprise, or maybe not considering Cumulus' track record. Maybe we're going to see "Quality Rock 104.1 KRBE". Cumulus has never been one to step up to competition, only to run away from it. The Mix/Hot combo is about to put some serious suffering on the once untouchable KRBE. With Cumulus, there's no telling what's going to happen.

Since we're on the subject of 103.7, would it be too much trouble to fix the audio? The high end of the audio has been squashed for the better part of 2 weeks, off and on, and makes the music sound like it's coming from inside a tin can. This has been a recurring problem with KIOL/KHJK since the get go, and one would think that what ever the problem is, it should have been fixed long before now.
 
purpledevil said:
I don't see it. Rock has already been tried there before, and it failed. Here's a surprise, or maybe not considering Cumulus' track record. Maybe we're going to see "Quality Rock 104.1 KRBE". Cumulus has never been one to step up to competition, only to run away from it. The Mix/Hot combo is about to put some serious suffering on the once untouchable KRBE. With Cumulus, there's no telling what's going to happen.

Since we're on the subject of 103.7, would it be too much trouble to fix the audio? The high end of the audio has been squashed for the better part of 2 weeks, off and on, and makes the music sound like it's coming from inside a tin can. This has been a recurring problem with KIOL/KHJK since the get go, and one would think that what ever the problem is, it should have been fixed long before now.
Click to expand...

But the Rock that was already tried at 103.7 was both "tried and tired!" And with Buzz having huge numbers, it seems an actual maybe gold leaning alternative with the right currents on 103.7 would pull some quality shares from Buzz and help keep KRBE in a good rank position.

It would also help equalize any negative effect CBS would have pulling shares with the Mix/Hot combo. Does that make sense?

And the Quality Rock thing? WAAAAAYY too female/light/lame. Nothing against Sheryl Crow, Chris Isaac, 10,000 Maniacs, David Gray, Heart and Van Morrison but....that won't pull anyone from Buzz. Maybe KODA or a few heavily depressed Mix listeners, but what a load of "Music To Make You Vomit" for anyone under 40. Even the jocks on Quality in Dallas sound half dead.
 
You make a good argument, and of course Steve Robison would be the right person to oversee a move into a gold alternative format. I just don't believe that the station will stand a chance competing with The Buzz, anymore than they stood a chance competing against The Arrow as "rock 103.7."

If you were to tell me they were going to active rock to compete against Clear Channel's KIOC, I'd say they stand a good chance there, and would be on a level playing field, but not if the continued market focus is Houston.

I had the chance to listen to the new Quality Rock in Dallas via the web. I would think Quality in Houston would hurt Cox's Point and K-Hits more than CBS or anyone else.
 
purpledevil said:
I had the chance to listen to the new Quality Rock in Dallas via the web. I would think Quality in Houston would hurt Cox's Point and K-Hits more than CBS or anyone else.
Click to expand...

Quality in Houston would hurt anyone who listened to it for more than 2 songs. :-\

PurpleDev...I appreciate where you'e coming from, but you're pretty much furthering my argument. Quality in Houston is so laid back, dull and frankly more adult targeted, it makes little sense to chase the few shares that Point and K-Hits have . A better option would be to take aim on a different, BIGGER TARGET like Buzz.

Look at those very BIG Buzz shares and tell me that if you could pull even just couple shares from them 18-49 or 25-44, that in the big picture it would help Cumulus insulate KRBE from present and future CBS attacks. Again, I don't think a Quality in Houston playing Van Morrison, Barenaked Ladies and Rolling stones would do anything to further Cumulus' goal of protecting KRBE.

Quality would be a non issue if Cumulus wanted to use 103.7 a flanker to protect the huge KRBE. They need to go for the big target and not try to pull from a couple competing lightweight adult hits formats.

Robison would do it right and 103.7 could easily and immediately swerve into a classic alternative direction and put on a few currents to compete. Oh yeah, and change the name too...wait they've already done that.
And you're right they and most likely nobody wouldn't beat or kill Buzz with the the stick they have at 103.7, but they'd certainly be another button option for alternative rock fans, and thus hit Buzz and help KRBE.

103.7 right now plays Weezer, STP, Nirvana, Beck, Green Day and others. Drop the classic rock heard elsewhere, kill the Cameo/Prince and light female stuff and they're a player! And over the past couple years alternative has making a comeback with bands like MGMT, Kings of Leon, Death Cab and others.

Recent examples of new alternative stations launching would be KBZT/San Diego a few years back and recent re-focus of STAR/LA. They BOTH went up against Alternative monsters and have grown to being totally competitive money makers in those markets.

Ok I need to get to work.
 
[/quote]

But the Rock that was already tried at 103.7 was both "tried and tired!" And with Buzz having huge numbers, it seems an actual maybe gold leaning alternative with the right currents on 103.7 would pull some quality shares from Buzz and help keep KRBE in a good rank position.

It would also help equalize any negative effect CBS would have pulling shares with the Mix/Hot combo. Does that make sense?

And the Quality Rock thing? WAAAAAYY too female/light/lame. Nothing against Sheryl Crow, Chris Isaac, 10,000 Maniacs, David Gray, Heart and Van Morrison but....that won't pull anyone from Buzz. Maybe KODA or a few heavily depressed Mix listeners, but what a load of "Music To Make You Vomit" for anyone under 40. Even the jocks on Quality in Dallas sound half dead.


[/quote]


You mean the "jock" in Dallas. There is only one outside morning drive (which is piped in).
 
Cumulus may not call 103.7 FM "Quality Rock" just yet, but believe me, it's here. Check their playlist on Mediabase and you'll find striking similarities to sister 93.3 in Dallas, with the usual AAA suspects (DMB, Death Cab, Snow Patrol) plus quite a few artists exclusive to Houston radio (Gomez, Indigo Girls, Ray LaMontagne).
 
Look at those very BIG Buzz shares and tell me that if you could pull even just couple shares from them 18-49 or 25-44, that in the big picture it would help Cumulus insulate KRBE from present and future CBS attacks. Again, I don't think a Quality in Houston playing Van Morrison, Barenaked Ladies and Rolling stones would do anything to further Cumulus' goal of protecting KRBE.

Robison would do it right and 103.7 could easily and immediately swerve into a classic alternative direction and put on a few currents to compete. Oh yeah, and change the name too...wait they've already done that.
And you're right they and most likely nobody wouldn't beat or kill Buzz with the the stick they have at 103.7, but they'd certainly be another button option for alternative rock fans, and thus hit Buzz and help KRBE.

103.7 right now plays Weezer, STP, Nirvana, Beck, Green Day and others. Drop the classic rock heard elsewhere, kill the Cameo/Prince and light female stuff and they're a player! And over the past couple years alternative has making a comeback with bands like MGMT, Kings of Leon, Death Cab and others.

Recent examples of new alternative stations launching would be KBZT/San Diego a few years back and recent re-focus of STAR/LA. They BOTH went up against Alternative monsters and have grown to being totally competitive money makers in those markets.
Click to expand...

wtf I got one right?
 
crguy said:
Look at those very BIG Buzz shares and tell me that if you could pull even just couple shares from them 18-49 or 25-44, that in the big picture it would help Cumulus insulate KRBE from present and future CBS attacks. Again, I don't think a Quality in Houston playing Van Morrison, Barenaked Ladies and Rolling stones would do anything to further Cumulus' goal of protecting KRBE.

Robison would do it right and 103.7 could easily and immediately swerve into a classic alternative direction and put on a few currents to compete. Oh yeah, and change the name too...wait they've already done that.
And you're right they and most likely nobody wouldn't beat or kill Buzz with the the stick they have at 103.7, but they'd certainly be another button option for alternative rock fans, and thus hit Buzz and help KRBE.

103.7 right now plays Weezer, STP, Nirvana, Beck, Green Day and others. Drop the classic rock heard elsewhere, kill the Cameo/Prince and light female stuff and they're a player! And over the past couple years alternative has making a comeback with bands like MGMT, Kings of Leon, Death Cab and others.

Recent examples of new alternative stations launching would be KBZT/San Diego a few years back and recent re-focus of STAR/LA. They BOTH went up against Alternative monsters and have grown to being totally competitive money makers in those markets.
Click to expand...

wtf I got one right?
Click to expand...

I agree. I've been listening to 1037 for the past 10 minutes.
right now...Talking Heads - This Might Be The Place....WOW! (jaw drop) never on Houston radio and not a Top 40 hit.
followed by the new Airborne Toxic Event.

definitely going for the gold alternative. could be a last straw to go with a format not heard in Houston. this would be my station if I still listened to FM (or could pick it up in the car consistently)
 
theres only one problem with the 93.3 siginal (aside from if you dont like their music or do). Their signal is only 50,000 watts, making it almost a rim shot in the northern metro of dfw from posters there. (Mckinney to Denton, im referring to)
 
sox fan matt said:
theres only one problem with the 93.3 siginal (aside from if you dont like their music or do). Their signal is only 50,000 watts, making it almost a rim shot in the northern metro of dfw from posters there. (Mckinney to Denton, im referring to)
Click to expand...

Wrong board, sir. :)
 
theres only one problem with the 93.3 siginal (aside from if you dont like their music or do). Their signal is only 50,000 watts, making it almost a rim shot in the northern metro of dfw from posters there. (Mckinney to Denton, im referring to)


He may be on the wrong board; but, I think he's just making a statement in regard to Cumulus' business model of trying to make numbers in a major market with a cheap rim shot. They have always operated that way. I've heard 93.3 in Dallas and it's a sucky signal.
 
I live in north Fort Worth and work in north Dallas and I don't have a problem picking up the 93.3's signal... @ home, in the car or even on the crappy AM/FM alarm clock on my desk. I did listen online to KHJK yesterday and the playlist is almost identical to KDBN.
 
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