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QUASI-DANCE MUSIC SENDS HIP-HOP PACKING

In the early 90's Dance music radio was edged out by the emerging Hip-Hop scene. Now, the tables have turned. Although I'm not a big fan of Quasi-Dance music ( Gaga, Guetta, Cascada, etc.) it looks like they may have put the final nails in the CROSSOVER Hip-Hop coffin. To me, Quasi-Dance music is weak, watered down, oatmealish Dance music (similar to dipping only your toes into a Dance ocean). Why not jump in head first and enjoy the likes of Sofia May, Stonebridge, Richard Earnshaw, Grant Nelson and other less appreciated artists?

Anyway, Quasi-Dance music seems to be very popular at Top-40 and contemporary leaning radio stations attempting to be "hip" but affraid to play less appreciated Dance artists. When they spin those tracks it leaves less CROSSOVER airplay for Rap & Hip-Hop. With 100+ stations spinning Lady Gaga, the airplay of artists like Jay-Z and T.I. is GREATLY REDUCED. Thus, "Gangsta Sunday" fails to enter the Top-10 or even crack the Top-30. Add this to the general downslid of Hip-Hop's appeal, and the resluts are dramatic. CROSSOVER Rap & Hip-Hop appears to be on it's last lap. Although Urban radio will always have a place for Hip-Hop, many Pop and Top-40 stations have had just about enough.
 
I don't blame other dance fans for not embracing what I call "dance hop". I still remember back in the late 90's when Eminem called Moby a "girl" and spewed the infamous lines "nobody listens to techno". I'll keep it civil and not convey exactly what I would call Eminem, Dr. Dre and Jay Z...oh yeah and 50 cent too for his "gay tour" comment regarding Lady Gaga. Cheers, congratulations and thanks to you all for an awesome 2009 in dance!
 
I don't know if "quasi-dance" music is the impetus for Hip Hop's decline in the mainstream. I think it's a process that's been building up over the past few years.
Despite what you may think of quasi-dance music (calling it weak), it is very popular at the moment not just on the Singles chart, but also on the Albums chart. Most Dance acts do rather poorly when it comes to selling albums by the boatload. Lady Gaga doesn't seem to be encountering this problem - she's currently sitting at number 3 with her album The Fame on the Billboard 200
http://www.billboard.com/charts/billboard-200#/charts/billboard-200

Number 6 on the UK Album charts
http://www.bbc.co.uk/radio1/chart/albums/

Number 2 in France, right behind the Black Eyed Peas quasi-dance album The E.N.D, and ahead of David Guetta's album
http://lescharts.com/weekchart.asp?cat=a

Number 6 in Mexico, right behind Tiesto's album Kaleidescope
http://mexicancharts.com/weekchart.asp?cat=a

Number 2 on the Album charts in Germany
http://www.mtv.de/charts/album50

Number 3 in Australia
http://australian-charts.com/weekchart.asp?cat=a

Number 4 in Italy
http://italiancharts.com/weekchart.asp?cat=a

Number 2 in Brazil
http://www.hot100brasil.com/chtalbums.html
 
Well, "American Idol" is at the top of the TV ratings. Does that mean it's the best show on TV?
I THINK NOT. Gaga is laughing all the way to the bank. Will her albums be the Village People
albums of 2019? They were once HOT also.
 
That's a fair point, but you originally asked why radio here isn't more receptive to pure Dance. It's got a lot to do with the general listening audience. That same audience that enjoys "quality" TV shows from the likes of American Idol or the Jersey Shore is the same audience that consumes a lot of the music. They're the ones purchasing mass appeal records, and right now they've got a hard on for Quasi Dance music.
As far as the Village People go, they were always viewed as a novelty act. Gaga on the other hand has been able to use her talent, combine it with fashion novelty apparel, and other avenues to stay in the public eye. She obviously has what it takes to be a rockstar, to be in the public eye, by getting the media to notice her. You don't see that happening with most Dance artists, and you definitely don't see most of them spending weeks upon weeks at the top of the Pop charts with several releases within the span of a year, and on top of all that her music seems to be just as strong in many different countries around the world. That is not something to be taken lightly.
Gregg, like you, and most people on this board, I love the more pure forms of contemporary Dance music. Yet I can't deny the success of this current wave of crossover Dance Pop. I'm glad to see it represented by artists who embrace technology yet can hold their own without a vocoder.
 
I agree that "quasi dance" has nothing to do with hip hops decline...the loudest voices in hip hop did it to themselves by embracing the gang culture and the violence. Chrles you brought up a very interesting point about hip hops latest attack on POp and dance. "Vocoding" and "Auto-tune". I think that Electronic music IS synthetic...and that's the point! Contrary to what JAyZ says -- I happen to think that the sound of auto tune is very futuristic and has appeal...I think it's cool! (and I hate using that word!) :)
 
When used in moderation something like a vocoder or auto-tune can sound futuristic. Will I Am used it well while Kanye West and (especially) T-Pain kind of went overboard with it. They even posted youtube videos where they poke fun of themselves. Afrika Bambaataa used it to great effect in the early 80s. It also sounded pretty cool when we all heard Cher using it on her late 90s mega hit "Believe".

A good current example within the realm of pure Dance with regards to using such software is Stoneface & Terminal's anthem "We Don't Give A F uck", which is starting to blow up with all the major league Trance DJs.

http://www.youtube.com/watch?v=IspHbfGeXGY
 
That's what I'm saying. The Village People novelty act lasted about 2 years..........let's see how long Gaga and Guetta can pull it off.

Getting back to the original post........Quasi-Dance music has definitely pushed Hip-Hop out the door at many Top-40 and Crossover Contemporary Hip-Hop stations. Sure, the rappers have themselves to blame for a lot
of the negativite publicity which many seem to have had enough of.
 
gregg75 said:
Quasi-Dance music has definitely pushed Hip-Hop out the door at many Top-40 and Crossover Contemporary Hip-Hop stations. Sure, the rappers have themselves to blame for a lot of the negativite publicity which many seem to have had enough of.

Now if only hip-hop can be shown the door at the nightclubs...
 
Quasi? Now we have another genre? Hahahahaha, I don't see what the commotion is all about. This is what Top 40 is. It is what Top 40 was in the 80's and early 90's. The late 90's and early 2000's went thru an Urban phase, but now things are finally well balanced like 20 years ago. I remember in 1990 MTV played Black Box, C&C, Technotronic in rotation with whatever was big in Urban or Rock. Those are not hardcore dance acts, but they are similar to what is mainstream dance today. Hip Hop will never die, it is just not in the spotlight presently. Many of the artists have collaborated with Pop styles to get a paycheck....nothing wrong with that. If anything, it can open doors for dance. Let's not make this a hip hop / dance war. There are plenty of good records that fall inbetween.
 
that's a good song -- thanks!

CHRles said:
When used in moderation something like a vocoder or auto-tune can sound futuristic. Will I Am used it well while Kanye West and (especially) T-Pain kind of went overboard with it. They even posted youtube videos where they poke fun of themselves. Afrika Bambaataa used it to great effect in the early 80s. It also sounded pretty cool when we all heard Cher using it on her late 90s mega hit "Believe".

A good current example within the realm of pure Dance with regards to using such software is Stoneface & Terminal's anthem "We Don't Give A F uck", which is starting to blow up with all the major league Trance DJs.

http://www.youtube.com/watch?v=IspHbfGeXGY
 
Fist, I'd like to mention that despite the editing, I did not proofread this, so the following will all be seen as is.

I do find it funny that we were in an uptempo drought long enough in this country that now people hear these uptempo beats and truly believe that the faster beats sound like a new "futuristic" sound. I mean, I can understand why Black Eyed Peas and a few others may believe their sound is "futuristic", but this modernized version of a brought back sound is nothing compared to the late 90's Timbaland & Magoo / Missy Elliott style beats that were TRULY new and futuristic sounding. We have reached a whole new generation in sound - when it comes to the modernization of dance, but I don't really see how it is "futuristic". I don't see how The-Dream thought "walking on the moon" sounded futuristic. It did sound like a modernized classic sound, but not "futuristic". Lady Gaga? I don't think any of her material really sounds futuristic. As a matter of fact, hearing her latest release to X-Mix Rhythmic Top 40 Radio Promo, "monster", was what inspired me to come here and say something because it sounds precisely like the 80's and 90's taking over all over again. Just in more of a modern and urban fashion. Listen to the type of stuff Jason DeRulo, Kevin Rudolph, and Lady Gaga...etc. are doing. The new 80's and 90's synth / electro pop. We also have a lot more r&b artists touching on the 00's trance sound in their songs as well, regardless of whether or not they are using those sounds with fast beats. Listen to Ludacris "how low", Rihanna "rude boy"...etc. Some electronic trancey elements exist amongst those songs. I also came to share my thoughts on Taio Cruz, but will do so in the Taio Cruz "break your heart" section. It's like we are rewinding back in time and sort of "starting over" and "seeing if we can now move on and evolve the correct way", instead of what happened 2000-2008 with the unusual amount of hip hop. Anyway, I must say that I just heard some things... and I'm excited with many of the releases that are about to hit. Of course I'm not as excited as I was last year at this time (most of you remember...!!!!) because it's becoming all normal to me now, but I still maintain some level of excitement. We've come a long way since 2006, when I THOUGHT the turn to 2007 was exciting. At least now there are actually REAL dance artists & producers in the charts - AND more to come! It's funny; Now  I look back to my 2006 posts about how Hilary Duff was using a freestyle dance beat and how Ciara released "get up" and Nelly Furtado was doing some stuff, and Fergie had some electro/booty bass styled stuff going on and think "wow! NOW look at where we are, and I use to once think that those days were something exciting!" I wouldn't say we've improved too much since 2009 yet, but we are definitely on the right path. I was once having orgasms when I heard "closer" by Neyo hit radio. Now look at David Guetta and Tiesto getting full rhythmic airplay. Honestly, the only reason any of this is even exciting at all is because of what happened in the mid '00, and what happened was dance music really "fell apart". If it was a nonstop, continuous sound on radio this entire time, we probably wouldn't have much to talk about today. Just be sure to know that as more dance picks up and becomes mainstream, it will cause a lot of dance hits to seem to get old quick, just like many hip hop releases did. I just can't wait for this "transitional period" where everyone still feels they must rap on everything to make it hot, passes, so we can move on to pure vocal dance, house, and booty bass vibes once again. Sometimes the rap even messes up the song, depending on which artists they choose to use. Anyway, those are my thoughts for now. I think overall, we're doing well and remain on the right path. Lets just hope that THIS time around, we take off and evolve "the right way". The only problem I have now is the fact that I can no longer classify myself to any particular sound since these days no one really knows the genres anymore. Even though I use it, I am not really too fond of the term "electro-hip hop", and I don't think when people hear Jay Sean "down", that they think "electro-pop", but if I use any terms like freestyle, booty bass, or electro in 2010, it will only confuse people more. Some one needs to hurry up and define it so people will realize the differences and maybe start back with the mix compilations (similar to how the DMA Freestyle Flava and Booty Bass compilations used to be done). If those terms were still used correctly today, I'm sure we would have at least a few uptempo albums & compilations of certain modernized uptempo styles being resurrected today.
 
I disagree with calling artists such as Cascada and Lady Gaga "quasi dance". Had any of these artists not gained national acceptance on CHRs around the US, they would be welcomed with open arms by dance freaks.
 
Saladressing said:
I disagree with calling artists such as Cascada and Lady Gaga "quasi dance". Had any of these artists not gained national acceptance on CHRs around the US, they would be welcomed with open arms by dance freaks.

I completely agree with this.

Quasi Dance music lol, Now that a 100 million people like it, its not cool enough for the room.
 
Dancerev889 said:
Saladressing said:
I disagree with calling artists such as Cascada and Lady Gaga "quasi dance". Had any of these artists not gained national acceptance on CHRs around the US, they would be welcomed with open arms by dance freaks.

I completely agree with this.

Quasi Dance music lol, Now that a 100 million people like it, its not cool enough for the room.

I "raise the glass" on that as well. If those "quasi dance" artists can get those casual fans to open up to more dance along the way, then that is a good thing :) If dance music is going to continue to grow, we gotta get at those casual fans...and not just the music but the advertising $$$ as well.
 
I think the Quasi-Dance artists are taking money and spotlight away from more deserving and more legit Dance artists. Buying and supporting this Walmart brand cola may be refreshing for some but in the LONG RUN we're better off sticking with the REAL THING. Believe me, in 10 years everybody will be saying "Who's Gaga, Guetta???" Their "act" is going to get old.

We need artists capable of producing and sticking around for awhile.............not those just here to stand on our backs and CASH IN.
 
gregg75 said:
I think the Quasi-Dance artists are taking money and spotlight away from more deserving and more legit Dance artists. Buying and supporting this Walmart brand cola may be refreshing for some but in the LONG RUN we're better off sticking with the REAL THING. Believe me, in 10 years everybody will be saying "Who's Gaga, Guetta???" Their "act" is going to get old.

We need artists capable of producing and sticking around for awhile.............not those just here to stand on our backs and CASH IN.

Guetta is standing on our backs and cashing in? He's produced great records for years. Now that he has done well he's a sell out. Cascada is on a dance label and she's a sell out?

Who's more deserving? Seriously, point some people out. Every dance artist or let me change that every musical artist wants to make it to the top and make money. Do you not want to be at the top of your profession?

These are the posts that annoy me the most. Everyone wants dance music on the radio or be in the mainstream, but there has to be criteria. Why? Because they don't everyone in the world to enjoy the music.

We need capable artists and producers. I think you need to check out some discographies.

David Guetta has been around for a while, so has Tiesto. Lady Gaga is a new artist. Cascada, Im sorry I believe she has 3 or 4 hits under her belt. If you would like me to continue, I will be more than willing.
 
Well those are my views and I'm sticking with them.
Meet me at McDonalds in 2019......and we'll see who was right!
 
Bottom line is this:
There is never going to be a way to please and satisfy everyone, so in reality there's no point in arguing. I'm just going to say that I am happy with the direction we are headed in, despite the imperfections that exist, and I am just going to take advantage of what's happening now. There will be very limited to no arguing coming from me at all because I've noticed it doesn't really get me anywhere. In 2010, I'll just be shutting up and playing the hits.. playing whatever I like.. whatever people want to call it.. and enjoying it. Whether or not it's mainstream or can be classified and known as a genre today or not - I don't care anymore. I'm just running with the sounds I like and doing so happily. The past is gone, so I'm getting over it and just accepting things as they are today. I'm taking it very easy in 2010. It is what it is, and I'm just letting things be.
 
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