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Question about 97.3

R

rageradio

Just heard a clip from 1983 on Formatchange.com of KCBS flipping to KRQR. Was this station owned by CBS then in it's KCBS days? Kinda interesting the former KCBS is now a CBS Radio station.
 
97.3 was a CBS radio station then, too - with the KCBS-FM call letters, and branded as "CBS-FM" like WCBS-FM. When they switched the format to classic rock in the early 80s, they changed the call letters to KRQR ("The Rocker"), and moved the KCBS-FM call letters to the former KNX-FM in Los Angeles.

It was also about that time CBS changed the call letters of Channel 2 (Los Angeles) from KNXT to KCBS-TV. It's been speculated as to why they didn't move the KCBS-AM call letters from 740 AM here to KNX 1070 in LA. Probably because both KCBS and KNX were highly rated at the time, and they saw no need to fix what wasn't broken.
 
Lkeller said:
97.3 was a CBS radio station then, too - with the KCBS-FM call letters, and branded as "CBS-FM" like WCBS-FM. When they switched the format to classic rock in the early 80s, they changed the call letters to KRQR ("The Rocker"), and moved the KCBS-FM call letters to the former KNX-FM in Los Angeles.

It was also about that time CBS changed the call letters of Channel 2 (Los Angeles) from KNXT to KCBS-TV. It's been speculated as to why they didn't move the KCBS-AM call letters from 740 AM here to KNX 1070 in LA. Probably because both KCBS and KNX were highly rated at the time, and they saw no need to fix what wasn't broken.
Click to expand...

Boy oh boy do I remember the days of "The Rocker".

The KRQR calls are still alive and well at Z-Rock in Chico, CA.
 
The change took place in 1982, not 1983. As mentioned in the clip, the change took place the evening the 49ers won their first Super Bowl, which was January 24, 1982.
 
"The Rocker" had a great run with a couple of exceptional jocks. Steven Seaweed and Mercy Hawkes were both with the station over 10 years in key day parts. Seaweed is still on KSAN "The Bone" with uncommon longevity. I believe Mercy is retired and one of the best pure Rock N' Roll jocks ever.
 
cayenne said:
"The Rocker" had a great run with a couple of exceptional jocks. Steven Seaweed and Mercy Hawkes were both with the station over 10 years in key day parts. Seaweed is still on KSAN "The Bone" with uncommon longevity. I believe Mercy is retired and one of the best pure Rock N' Roll jocks ever.
Click to expand...

must not forget about Mimi Chen, Jon Russell, Peter B. Collins, Michael Knight, David Chaney, Dave Numme, Zeb Norris and John McRae
 
Lkeller said:
97.3 was a CBS radio station then, too - with the KCBS-FM call letters, and branded as "CBS-FM" like WCBS-FM. When they switched the format to classic rock in the early 80s, they changed the call letters to KRQR ("The Rocker"), and moved the KCBS-FM call letters to the former KNX-FM in Los Angeles.

It was also about that time CBS changed the call letters of Channel 2 (Los Angeles) from KNXT to KCBS-TV. It's been speculated as to why they didn't move the KCBS-AM call letters from 740 AM here to KNX 1070 in LA. Probably because both KCBS and KNX were highly rated at the time, and they saw no need to fix what wasn't broken.
Click to expand...

Actually, KCBS was more of a classic rocker prior to the flip, though they also ran AT40 on Sundays. KRQR's format was pretty hard and current at the time, far more so than KMEL. Years later, they evolved into classic rock.
 
recto101 said:
http://formatchange.com/106-9-kfrc-simulcast-news-740-kcbs/#.Tx7qDKXy-8A

Its interesting that most of the public refers to 106.9 as KCBS even though its officially called KFRC-FM. and KCBS-FM is for Jack FM 93.1 Los Angeles.
I remember KRQR-FM flipped to AAA/Hot AC KLLC Alice 97.3FM. I remember KRQR as the AOR station playing music that would be on KUFX 102.1 FM today.
Click to expand...

For 106.9, "KCBS" could be considered a brand, for convenience sake. They obviously don't want the anchors to have to refer to "KCBS and KFRC-FM" all the time. It would take too long, and just confuse listeners.

It's a brand, just like "KNBR/1050" (KTCT) is a brand, or "Star" (KIOI) or "Kiss" (KISQ) or "Live" (KITS)...or etc. Really, it's that simple.
 
Lkeller said:
recto101 said:
http://formatchange.com/106-9-kfrc-simulcast-news-740-kcbs/#.Tx7qDKXy-8A

Its interesting that most of the public refers to 106.9 as KCBS even though its officially called KFRC-FM. and KCBS-FM is for Jack FM 93.1 Los Angeles.
I remember KRQR-FM flipped to AAA/Hot AC KLLC Alice 97.3FM. I remember KRQR as the AOR station playing music that would be on KUFX 102.1 FM today.
Click to expand...

For 106.9, "KCBS" could be considered a brand, for convenience sake. They obviously don't want the anchors to have to refer to "KCBS and KFRC-FM" all the time. It would take too long, and just confuse listeners.

It's a brand, just like "KNBR/1050" (KTCT) is a brand, or "Star" (KIOI) or "Kiss" (KISQ) or "Live" (KITS)...or etc. Really, it's that simple.
Click to expand...

or KDFC 89.9 and 90.3 its a brand even though 90.3 is officially called KUSF. or KFOX/KUFX 102.1 and 98.5 even though one of the KUFX stations is officially KUZX.
 
For a short period CBS dropped 'the rocker' and started as 'The Bay's Best Rock' they went into a heavier rock mode. After the ratings came out, they quickly reverted back to 97.3, The Rocker.
 
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