WZOK was an eclectic mix of big band music, news and sports in the early 1960s.
Lots of baseball, notably Chicago White Sox, with ubiquitous commercials for Beneficial Finance and Friendly Bob Adams.
Paul Harvey news and the latest right wing scoop courtesy of Melvin Munn and Lifeline. We were told to buy those HLH can goods but none were to be found in NE Florida.
Beginning in 1962, there was play-by-play for the AAA Jacksonville Suns. Home games were live from Wolfson Park and road games were re-creations. Around 1966, the play-by-play contract migrated to WJAX.
One was to believe that the sportscasters were at the game but the clacking teletype in the background gave them away. Also, the brief disclaimer at the start of the broadcast.
And sportscaster Ed Cain pulling an airshift playing music then within a couple of hours taking a magic carpet ride to cites like Buffalo, Toledo, Toronto, Richmond and Rochester.