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Question about Branding?

T

tigermichal

Do any CHR/POP stations brand as "HYPER"? I always thought that'd be good branding for a CHR station. Do you think any stations would consider it?
 
I don't know of any. But I will inject my experience with research into radio branding, words like "Hyper" are too aggressive for female formatted radio stations. BUT, if you have a feature or show product on the station that wouldn't be a bad name for it, like "The Hyper Mix at 6" or "Hyper X-Y-Z-Hot-Power live from _____ nightclub." Ya know?? Besides, would you want to be "HYPER" on your commute TO work or back FROM a long weekend on a Sunday?
 
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