I am waiting until IBOC head units come down to about $25 before making the jump - but the theoretical problem on both AM and FM IBOC is the gain / bandwidth product. You increase the bandwidth, the gain of the receiver goes down. Assuming you can get enough sensitivity on an IBOC AM receiver with a large loop, then your primary range limiting factor will be the presence or absence of stations on adjacent frequencies. In Austin, I would think the major limiting factor on KAAM would be the presence of a monster signal on 760 in San Antonio. It is remotely possible that the digital sideband under the audio from 760 might still decode, but nobody to date has done a lot of testing on this. Unfortunately, it seems that the lower sideband is the most important one.
One thing is for sure - the digital sidebands travel a long way during the day, and probably will at night, too. I have heard KOA sidebands 350 miles from Denver. I'd sure love to get to that same spot with a DECENT IBOC radio and a loop and see if it decoded. Unfortunately, nobody is making a DX IBOC receiver. Which is why I'd love to get hold of an IBOC decode board and graft it into a GE SR-3. In wide mode, it should allow the sidebands through.