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Question about JACK-FM here and in Denver

P

PacMan

There's a Jack-fm in Denver (105.5), been around for about a year and a half or so, but it's owned by NRC Broadcasting.

How can two different companies both have the same name for their stations? Is NRC Broadcasting just a deep subsidiary of Viacom, or is the name "Jack" so prevalent that it's not subject to copyright laws?


By the way, I do kind of like the new station, though I feel sorry for the listeners of Oldies 104.3. That station definitely had personality (and personalities), and Jack-fm, well, doesn't. And though the station and its management will claim that it's the answer to years of consolidation and watered-down radio, it's really not...it's no less a cookie-cutter station than all of the Kiss-fm stations. The only difference is that it has a bigger playlist. I'm not sure how 11th place in the 3rd largest market and $15 Million a year gets the boot, but what do I know.
 
Re: Answer about JACK-FM here and in Denver

A company called "Big Sticks Broadcasting Corporation" has service marked the "name" of the format and the slogan associated with the JACK-FM format, who is paid a licensing fee for the use of JACK-FM and its associated positioning statement: PLAYING WHAT WE WANT.

Is this the first time where a format has transcended many different owners who are now paying someone else, who is an independent entity, for a service mark? We all know about Clear Channel and KIIS/KISS-FM, but that was usage within the company, which costs affiliate stations within the company ZERO, where as competitors in certain markets using KISS were issued a cease and desist by Clear Channel, i.e., Big City Radio, forcing them to flip formats, to DANCE/CHR in the Chicago instance.

JACK-FM is truly independent of any one company, thus, a independent entity is sitting comfortably as a result of it. Wouldn't you say? Any speculation on what such licensing could potentially cost a client? Again, only one company was smart enough to realize its value and service marked it and a slogan for global use. Thus, in the US, I would assume that, in the beginning, the owning entity would pitch stations in exchange for revenue share, etc. Now you would think JACK-FM would no longer require a pitch, but more so, a clerk that would take an order, a la McDonalds, since ALL THREE MAJOR MARKETS HAVE AN "OFFICIAL" JACK-FM.

Can you say JACKpot?<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
 
Re: Answer about JACK-FM here and in Denver

>
> JACK-FM is truly independent of any one company, thus, a
> independent entity is sitting comfortably as a result of it.
> Wouldn't you say? Any speculation on what such licensing
> could potentially cost a client? Again, only one company was
> smart enough to realize its value and service marked it and
> a slogan for global use. Thus, in the US, I would assume
> that, in the beginning, the owning entity would pitch
> stations in exchange for revenue share, etc. Now you would
> think JACK-FM would no longer require a pitch, but more so,
> a clerk that would take an order, a la McDonalds, since ALL
> THREE MAJOR MARKETS HAVE AN "OFFICIAL" JACK-FM.
>
> Can you say JACKpot?

I would assume that the fees work on a sliding scale for market rank....ie...Chicago costs more than Indy...but i could be wrong.

It might also be a per service charge....The name and moniker....the logo....the music list....the imaging....might all be sold separately...not sure though
>
 
Re: Answer about JACK-FM here and in Denver

> Is this the first time where a format has transcended many
> different owners who are now paying someone else, who is an
> independent entity, for a service mark?

No. In fact, the Arrow format that was licensed by KCBS-FM (where the format started) landed on stations that was not a part of its family of stations. In 1994, the former oldies station WTYX Jackson, MS (now WWJK, 94-7 Jack FM) switched to the Arrow format. I don't remember if Birch Broadcasting or Proteus (a local owner) owned the station at the time of the switchover. Backyard Broadcasting bought them a few years. Other Arrow stations were in Meridian, MS and Mobile-Pensacola (both now defunct). There's an Arrow that currently exists in Ft. Myers, FL, owned by Meridian Broadcasting.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
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