Henry Ochs said:
I was wondering why KYLD's HD-2 channel FUZIC hasn't updated it's imaging in months?
I'm now hearing some Verizon Wireless ads on the channel. Could this indicate a format
tweak to The Verizon New Music Channel?
Any thoughts?
I have an HD radio, and I appreciate the extra variety of new formats and different play lists. But I can't think of a single HD2 on the dial that has changed its imaging for months, or even a year or more. A few have tweaked their play lists a little - KOIT HD2 has added more music from big stars and rock bands to its Oldies stream, like the Beatles and Four Seasons. Before that, they seemed to focus more on one-hit-wonders. But Entercom's Wolf HD2 is playing the same short list of classic country songs they were playing a year ago. I was enjoying it for awhile, but its starting to get pretty tiresome.
The reason for this lack of change? My speculation - practically nobody is listening, and they aren't making any revenue, so there's no motivation to change.