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Question about La Mega 101.7/910 and BOMBA-FM

MarcB

MarcB

I have a question about the two Spanish CHR stations in Hartford - La Mega 101.7/910 owned by Gois Broadcasting and Bomba-FM owned by Full Power Radio.

Does anyone know which DJs on La Mega and Bomba-FM are brokered hosts and which DJs are actual employees of Gois Boadcasting and Full Power Radio?

On La Mega I suspect the morning man Nelson is an actual employee of Gois Broadcasting. He's their program director.

On Bomba-FM I suspect their morning man DJ Metrix is an actual employee of Full Power Radio based solely on the fact that last year FPR sent him and WMRQ's now former morning man David Fisch to "Morning Show" Boot Camp in Atlanta

As for brokered hosts on La Mega I suspect The host of The Peruvian Show on Sunday Mornings is a brokered host. I also would assume the Bilingual Church Mass on Sunday Mornings is also brokered. (I don't even know if it's still on). I suspect Richie Rich who does The Freestyle Show on Sunday nights is a brokered host. I also think some of the "Mega Boys" who do mix shows on the weekend are brokered.

As for Bomba-FM, I would suspect some of the "Bomba Squad" DJs who do mix shows on the weekend are brokered.
 
I presume you mean "brokered time" or "brokered shows" and not "brokered hosts".

A brokered show is one where the station sells a block of time for resale. The purchaser of the time produces a program and sells spots in it to their own clients, who are billed by the broker, not the station.

When a business buys a block of regular station time to run its ads exclusively, it's a "sponsorship".

When a non-profit like a church buys time for a religious service, it's a "paid program" and not "brokered" as there is no resale of time.

The Peruvian show could be brokered. The mixers sound like "if you do the mixes you can promote your name" and are just likely to be regular programming where the talent gets a free mention (and more club and wedding gigs).

The key to differentiating is to listen to the ads. Same ads in same voices as the rest of the week: not brokered. Different adds, different voices, not heard the rest of the week: brokered.
 
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